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욜드(YOLD)란 YOUNG과 OLD의 합성어로, '젊게 사는 시니어'를 뜻하는 신조어입니다. - 이들은 은퇴 후에도 넉넉한 자산을 기반으로 활발한 소비와 문화생활을 즐기며 젊은 라이프스타일을 향유하는 시니어 계층으로, 일반적인 시니어에 비해 소비 활동성이 높아 시장의 주목을 받고 있습니다. - 이 리포트에서는 욜드 소비자의 특징과 산업별 마케팅 현황을 알아보고, 이들을 타겟으로 한 광고 집행 팁을 제안합니다.
[메조미디어] 젊게 사는 시니어, YOLD 세대 리포트
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욜드(YOLD)란 YOUNG과 OLD의 합성어로, '젊게 사는 시니어'를 뜻하는 신조어입니다. - 이들은 은퇴 후에도 넉넉한 자산을 기반으로 활발한 소비와 문화생활을 즐기며 젊은 라이프스타일을 향유하는 시니어 계층으로, 일반적인 시니어에 비해 소비 활동성이 높아 시장의 주목을 받고 있습니다. - 이 리포트에서는 욜드 소비자의 특징과 산업별 마케팅 현황을 알아보고, 이들을 타겟으로 한 광고 집행 팁을 제안합니다.
[메조미디어] 젊게 사는 시니어, YOLD 세대 리포트
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AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
marketingartwork
How our culture helps to save energy.
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Neil Kimberley
The deck from Contently’s popular Content Methodology webinar with Rebecca Lieb, Joe Lazauskas, and Ari Kepnes.
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Albert Qian
A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
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디자인벤처스 03
1.
제작:
2.
예비사회적기업㈜안테나
3.
기획팀
4.
5.
6.
|
7.
8.
9.
2013.
10.
2
11.
12.
13.
디자인벤처스
14.
Chapter
15.
1
16.
17.
Target
18.
Chapter
19.
3
20.
21.
Vision
22.
3-1
23.
비전
24.
3-2
25.
26.
방향
27.
3-3
28.
반응형
29.
웹사이트
30.
3-4
31.
direction
32.
Chapter
33.
2
34.
35.
Strategy
36.
목차
37.
Chapter
38.
4
39.
40.
Design
41.
4-1
42.
design
43.
4-2
44.
45.
function
46.
47.
1-1
48.
Target
49.
50.
51.
52.
53.
20세
54.
이하
55.
20대
56.
30대
57.
40대
58.
50세
59.
이상
60.
백화점
61.
0.5
62.
13.6
63.
31.2
64.
27.6
65.
27.1
66.
대형
67.
마트
68.
1.6
69.
11.5
70.
32.3
71.
33.0
72.
21.6
73.
슈퍼마켓
74.
1.1
75.
6.0
76.
27.5
77.
38.7
78.
26.7
79.
편의점
80.
6.4
81.
31.1
82.
35.1
83.
19.5
84.
7.9
85.
온라인
86.
도서시장
87.
7.7
88.
18.4
89.
37.3
90.
31.3
91.
5.3
92.
※
93.
출처:
94.
LG경제연구원
95.
_
96.
문화와
97.
소비를
98.
주도하는
99.
대한민국
100.
30대의
101.
가치관과
102.
라이프스타일
103.
104.
105.
※
106.
2010년
107.
기준:
108.
백화점,
109.
대형마트,
110.
슈퍼마켓,
111.
편의점
112.
/2011년
113.
기준:
114.
온라인
115.
도서시장
116.
117.
118.
타깃
119.
층:
120.
30
121.
~
122.
40대
123.
124.
ü 현재
125.
사회
126.
중심세력으로
127.
자리잡은
128.
30~40대는
129.
타세대해에
130.
비해
131.
132.
안정적
133.
구매력
134.
보유
135.
ü 소비시장에서
136.
30~40대가
137.
차지
138.
하는
139.
비중이
140.
전체구매자의
141.
60%이상
142.
차지
143.
ü 특히
144.
145.
397세대(
146.
30대
147.
-
148.
90년대
149.
학번
150.
-
151.
70년대
152.
출생)의
153.
영향력이
154.
소비시장에서
155.
날이
156.
갈
157.
수록
158.
확대
159.
추 세
160.
ü 일과
161.
삶에
162.
대한
163.
균형을
164.
추구하는
165.
가치관이
166.
사회전반적으로
167.
168.
확대되면서
169.
30
170.
~
171.
40대의
172.
문화향유와
173.
소비에
174.
대한
175.
176.
욕구
177.
증가.
178.
179.
3
180.
181.
1-1
182.
Target
183.
184.
185.
186.
187.
현재
188.
30대의
189.
주요
190.
가치관
191.
및
192.
소비
193.
패턴
194.
현재
195.
30대의
196.
주요
197.
가치관
198.
현재
199.
30대의
200.
주요
201.
소비
202.
패턴
203.
본인
204.
자녀
205.
중심의
206.
개방적
207.
가족관
208.
실용적
209.
패션
210.
선호
211.
물질적
212.
가치를
213.
중시
214.
적극적
215.
음식
216.
문화를
217.
즐기는
218.
식도락
219.
고용
220.
안정성과
221.
삶의
222.
여유
223.
중시
224.
실용적
225.
거주
226.
개념의
227.
Dwelling
228.
사회
229.
안전에
230.
대해
231.
높은
232.
관심
233.
주요
234.
여가
235.
활동에
236.
대해
237.
집중적
238.
투자
239.
240.
241.
※
242.
2011년
243.
LG
244.
경제
245.
연구원에서
246.
실시한
247.
‘소비자
248.
라이프스타일
249.
조사’
250.
251.
252.
타깃
253.
층:
254.
30
255.
~
256.
40대
257.
258.
- 젊은
259.
가구의
260.
홈라이프
261.
스타일에는
262.
기초적인
263.
욕구와
264.
상위
265.
욕구가
266.
공존하는,
267.
과거와는
268.
다른
269.
새로운
270.
트 렌드가
271.
나타나고
272.
있다.
273.
4
274.
275.
1-1
276.
Target
277.
278.
279.
280.
281.
라이프스타일의
282.
변화에
283.
따른
284.
수요
285.
및
286.
소비
287.
행태의
288.
3가지
289.
변화
290.
새로운
291.
라이프스타일
292.
세대의
293.
5가지
294.
욕구
295.
나타날
296.
수
297.
있는
298.
수요
299.
및
300.
소비
301.
행태
302.
변화
303.
집이라는
304.
공간의
305.
개성적
306.
활용
307.
1. 집
308.
밖의
309.
소비가
310.
집
311.
안으로
312.
들어온다.
313.
2. 집이라는
314.
공간적
315.
한계를
316.
벗어난
317.
연결 을
318.
추구한다.
319.
320.
321.
3.
322.
불안감,
323.
피곤함이
324.
없이
325.
자유롭고
326.
안락 하게
327.
쉴
328.
수
329.
있는
330.
공간을
331.
원한다.
332.
333.
집을
334.
통해
335.
나를
336.
표현
337.
가족
338.
및
339.
외부
340.
사람들과의
341.
교류
342.
신체적
343.
안전
344.
및
345.
감정적
346.
안전
347.
(휴식
348.
등)
349.
최소한의
350.
생활
351.
공간
352.
확보
353.
354.
355.
※
356.
2011년
357.
LG
358.
경제
359.
연구원에서
360.
실시한
361.
‘소비자
362.
라이프스타일
363.
조사’
364.
365.
366.
타깃
367.
층:
368.
30
369.
~
370.
40대
371.
372.
- 젊은
373.
세대들은
374.
집
375.
밖의
376.
경험을
377.
편안하고
378.
안전한
379.
공간인
380.
집으로
381.
가지고
382.
들어오고
383.
싶어한다.
384.
- 소비자들이
385.
외부
386.
경험을
387.
집안으로
388.
끌어들이고
389.
싶어하는
390.
것은
391.
위험한
392.
환경으로부터
393.
자신을
394.
보호하고
395.
편리함과
396.
경제적
397.
이득도
398.
추구하기
399.
위해서이다.
400.
5
401.
402.
2-1
403.
Strategy
404.
405.
406.
407.
408.
연결성
409.
확보는
410.
서비스
411.
경험의
412.
연결,
413.
사람/관계의
414.
연결,
415.
그리고
416.
물리적
417.
연결의
418.
3가지로
419.
나눠서
420.
생각해
421.
볼
422.
수
423.
있다.
424.
425.
6
426.
-
427.
서비스
428.
경험의
429.
연결
430.
431.
432.
서비스간의
433.
연결은
434.
서비스
435.
사이를
436.
잇는
437.
공통적인
438.
UI/UX
439.
기술이
440.
확보되어야
441.
함을
442.
말한다.
443.
사업자가
444.
구 축한
445.
446.
447.
448.
449.
450.
451.
452.
UI/UX
453.
454.
사이를
455.
어떻게
456.
연결하고
457.
통일할
458.
수
459.
있는가
460.
하는
461.
것이
462.
서비스
463.
경험
464.
연결의
465.
중요한
466.
포인트가
467.
된 다.
468.
469.
-
470.
사람/관계의
471.
연결
472.
473.
474.
사람간의
475.
연결은
476.
사람들이
477.
이용하는
478.
제품
479.
위에
480.
소셜
481.
레이어를
482.
한층
483.
더
484.
구축하는
485.
방식이다.
486.
487.
488.
SNS나
489.
모바일
490.
메신저등
491.
사람들이
492.
소통과
493.
연결을
494.
위해
495.
이용하는
496.
서비스를
497.
원래의
498.
서비스나
499.
컨텐츠
500.
위 해
501.
502.
503.
504.
한
505.
겹
506.
덧씌운
507.
것처럼
508.
제공하는
509.
것을
510.
말한다.
511.
512.
-
513.
물리적
514.
연결
515.
516.
517.
물리적
518.
연결은
519.
컴퓨터나
520.
모바일,
521.
테이블렛PC에서도
522.
변화
523.
없이
524.
웹사이트를
525.
확인해야
526.
한다.
527.
528.
서비스 경험의 연결 사람/ 관계의 연결 물리적 연결
529.
3-1
530.
531.
532.
7
533.
Vision
534.
535.
536.
소셜을 활용한 사이트의
구성으로 ,
537.
“ ”기업과 고객과의 활발한
네트워크 장 형성
538.
539.
3-2
540.
방향
541.
온/오프라인
542.
디자인의
543.
획일화로
544.
통일감
545.
형성
546.
디자인의
547.
획일화
548.
생활권
549.
내
550.
551.
정보
552.
원목
553.
가구의
554.
일상화
555.
가구
556.
소비에
557.
대한
558.
인식전환
559.
네트워크
560.
형성
561.
562.
소셜을
563.
활용한
564.
친숙한
565.
네트워크
566.
형성
567.
“
568.
어렵고”
569.
,
570.
“
571.
다가가기
572.
힘든
573.
”
574.
과
575.
같은
576.
가구에
577.
대한
578.
대중의
579.
심리적
580.
거리감
581.
축소
582.
583.
584.
585.
586.
“
587.
살
588.
수
589.
있는
590.
가격”,
591.
“편안한
592.
분위기”
593.
의
594.
온라인을
595.
통해
596.
597.
가구
598.
소비에
599.
대한
600.
부정적
601.
인식
602.
전환
603.
생활
604.
반경
605.
내
606.
홍보
607.
및
608.
다양한
609.
정보
610.
활용
611.
8
612.
613.
9
614.
3-3
615.
반응형
616.
웹사이트
617.
TIME British Vogue 반응형
618.
웹
619.
디자인
620.
621.
- 1024x768…⋯
622.
1920x1200,
623.
혹은
624.
그
625.
이상으로
626.
점차
627.
다양해지고
628.
있는
629.
화면의
630.
해상도에
631.
맞게
632.
반응하 여
633.
디자인의
634.
형태가
635.
변하는
636.
디자인
637.
기법입니다.
638.
구현하면
639.
디바이스나
640.
시스템적
641.
디자인의
642.
제약이
643.
없 어지기
644.
때문에
645.
관리와
646.
운용이
647.
편리하다는
648.
측면에서
649.
전
650.
서계적인
651.
인기를
652.
얻고
653.
있습니다.
654.
655.
10
656.
부드러운 정적인동적인 딱딱한 3-4
657.
Direction
658.
659.
11
660.
부드러운 정적인동적인 딱딱한 3-4
661.
Direction
662.
663.
12
664.
부드러운 정적인동적인 딱딱한 3-4
665.
Direction
666.
667.
13
668.
4-1
669.
Design
670.
- 반응형
671.
웹사이트
672.
673.
674.
675.
676.
메인
677.
칼라는
678.
로고칼라로
679.
포인 트
680.
칼라를
681.
블루톤으로
682.
사용하여
683.
좀
684.
더
685.
명쾌한
686.
느낌을
687.
전달한다.
688.
689.
690.
1. 슬라이드
691.
메인
692.
693.
2. 3개의
694.
이벤트
695.
이미지
696.
활용
697.
698.
3. 새로운
699.
제품과
700.
인기상품
701.
702.
703.
14
704.
4-2
705.
Function
706.
- 클로즈업
707.
기능
708.
1.
709.
마우스
710.
오버
711.
시
712.
클로즈업으로
713.
714.
715.
716.
717.
718.
제품상세페이지,
719.
위시리스트,
720.
721.
722.
723.
724.
725.
비교기능,
726.
공유기능
727.
버튼
728.
추가
729.
730.
731.
15
732.
4-2
733.
Function
734.
- 비교
735.
기능
736.
1.
737.
제품의
738.
비교
739.
버튼
740.
클릭
741.
후
742.
원하는
743.
타
744.
제품의
745.
비교
746.
버튼을
747.
클릭하면
748.
비교하며
749.
원하는
750.
정보 를
751.
확인
752.
할
753.
수
754.
있다.
755.
756.
16
757.
4-2
758.
Function
759.
- 공유
760.
기능
761.
1.
762.
제품의
763.
공유
764.
버튼
765.
클릭
766.
하면
767.
메일,
768.
페이스북,
769.
트위터
770.
등
771.
다양한
772.
SNS에
773.
제품의
774.
정보를
775.
등록 하고
776.
공유
777.
할
778.
수
779.
있다.
780.
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