10. Into your creative vision? Into your business plan? Where does Your Audience Fit?
11. What do they love about your work? How can you give them more of that? What if you want to try something new? Art Buyers
12. What gets them in the door? What keeps them from buying tickets? Analyze event data if you can get it. Experiment. Ticket Buyers
13. Community investment = community change. Ask when you have a solid plan. Program Officer is rarely the sole decision maker. Be succinct. Be polite, but persistent. Understand their lingo, & incorporate it if you can. Grant Makers
14. Look for genuine match between their interests and your needs. Be straightforward. Be real. Donors
15. Speak in Tongues… Your audience may use a different communication style when they approach you. Learn the language. Don’t think so hard.
16. Creative Network Contact ‘ultimate’ mentors in your areas of interest. Spend time with other artists who work in your field. Do it just because you know you will enjoy it. Do it because it will challenge you to try new things.
18. Resources: “One Small Step Can Change Your Life: The Kaizen Way” by Dr. Robert Maurer. Audience engagement research (grant maker): www.wallacefoundation.org Audience engagement research (new media): http://www.personalbrandingblog.com/do-you-know-your-audience/ Online resources for nonprofit arts managers and artists. http://www.technologyinthearts.org
19. Additional resources: Advice for nonprofits on fundraising, boards, technology: http://www.compasspoint.org/resources/ Elevator speech: http://bschool.pepperdine.edu/career/content/eveatorspeech.pdf A good article on attracting donors: http://www.gaebler.com/Attracting-Donors-to-Nonprofit-Organizations.htm
20. Contact: Heidi Rettig, President (406) 982-3199 heidi@heidirettig.com www.heidirettig.com