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Strengthening Ties With Your Audience
 

Strengthening Ties With Your Audience

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    Strengthening Ties With Your Audience Strengthening Ties With Your Audience Presentation Transcript

    • Strengthening ties
      With Your Audience
    • Make Connections
      You
      Your Audience(s)
      Your Creative Network
    • I make, therefore I am.
    • Don’t Hoard
      Do your best work.
      Portfolio = Website
      Quality Work Samples
      CV
      Completed Artist Statement
      Blog
    • Build a great website.
    • www.kathyerteman.com
    • Put your CV and Artist’s Statement online.
    • www.navaatlas.com
    • Your Audience
      Buyer
      Art
      Tickets
      Grant Makers
      Donors
      Your Creative Peers
    • Into your creative vision?
      Into your business plan?
      Where does Your Audience Fit?
    • What do they love about your work?
      How can you give them more of that?
      What if you want to try something new?
      Art Buyers
    • What gets them in the door?
      What keeps them from buying tickets?
      Analyze event data if you can get it.
      Experiment.
      Ticket Buyers
    • Community investment = community change.
      Ask when you have a solid plan.
      Program Officer is rarely the sole decision maker.
      Be succinct.
      Be polite, but persistent.
      Understand their lingo, & incorporate it if you can.
      Grant Makers
    • Look for genuine match between their interests and your needs.
      Be straightforward.
      Be real.
      Donors
    • Speak in Tongues…
      Your audience may use a different communication style when they approach you.
      Learn the language.
      Don’t think so hard.
    • Creative Network
      Contact ‘ultimate’ mentors in your areas of interest.
      Spend time with other artists who work in your field.
      Do it just because you know you will enjoy it.
      Do it because it will challenge you to try new things.
    • Kaizen: 15 Minutes A Day
    • Resources:
      “One Small Step Can Change Your Life: The Kaizen Way” by Dr. Robert Maurer.
      Audience engagement research (grant maker): www.wallacefoundation.org
      Audience engagement research (new media): http://www.personalbrandingblog.com/do-you-know-your-audience/
      Online resources for nonprofit arts managers and artists. http://www.technologyinthearts.org
    • Additional resources:
      Advice for nonprofits on fundraising, boards, technology: http://www.compasspoint.org/resources/
      Elevator speech: http://bschool.pepperdine.edu/career/content/eveatorspeech.pdf
      A good article on attracting donors: http://www.gaebler.com/Attracting-Donors-to-Nonprofit-Organizations.htm
    • Contact:
      Heidi Rettig, President
      (406) 982-3199
      heidi@heidirettig.com
      www.heidirettig.com