Strengthening Ties With Your AudiencePresentation Transcript
Strengthening ties With Your Audience
Make Connections You Your Audience(s) Your Creative Network
I make, therefore I am.
Don’t Hoard Do your best work. Portfolio = Website Quality Work Samples CV Completed Artist Statement Blog
Build a great website.
Put your CV and Artist’s Statement online.
Your Audience Buyer Art Tickets Grant Makers Donors Your Creative Peers
Into your creative vision? Into your business plan? Where does Your Audience Fit?
What do they love about your work? How can you give them more of that? What if you want to try something new? Art Buyers
What gets them in the door? What keeps them from buying tickets? Analyze event data if you can get it. Experiment. Ticket Buyers
Community investment = community change. Ask when you have a solid plan. Program Officer is rarely the sole decision maker. Be succinct. Be polite, but persistent. Understand their lingo, & incorporate it if you can. Grant Makers
Look for genuine match between their interests and your needs. Be straightforward. Be real. Donors
Speak in Tongues… Your audience may use a different communication style when they approach you. Learn the language. Don’t think so hard.
Creative Network Contact ‘ultimate’ mentors in your areas of interest. Spend time with other artists who work in your field. Do it just because you know you will enjoy it. Do it because it will challenge you to try new things.
Kaizen: 15 Minutes A Day
Resources: “One Small Step Can Change Your Life: The Kaizen Way” by Dr. Robert Maurer. Audience engagement research (grant maker): www.wallacefoundation.org Audience engagement research (new media): http://www.personalbrandingblog.com/do-you-know-your-audience/ Online resources for nonprofit arts managers and artists. http://www.technologyinthearts.org
Additional resources: Advice for nonprofits on fundraising, boards, technology: http://www.compasspoint.org/resources/ Elevator speech: http://bschool.pepperdine.edu/career/content/eveatorspeech.pdf A good article on attracting donors: http://www.gaebler.com/Attracting-Donors-to-Nonprofit-Organizations.htm
Contact: Heidi Rettig, President (406) 982-3199 email@example.com www.heidirettig.com