The Collective offers mom entrepreneurs a unique, affordable alternative for product publicity while serving up hot new products to media and retailers in a convenient one-stop resource.

1. Expert Mom Entrepreneur Provides Innovative Sales and Media Campaign
That Offers "One-Stop" Resource for Media and Wholesalers
The Collective offers mom entrepreneurs a unique, affordable alternative for product publicity
while serving up hot new products to media and retailers in a convenient one-stop resource.
Providence, RI (PRWEB) October 6, 2010 -- Expert mom entrepreneur Heather Allard, inventor of Blankeaze
and Swaddleaze, and founder of top-rated website TheMogulMom.com, opens doors for other mom
entrepreneurs to gain product sales and publicity with the launch of The Collective, an innovative, 6-month
sales and media campaign for mom-made products.
Allard extends her success and experience as an inventor and product marketer by providing other mom
entrepreneurs with sales and publicity for their own products. The twist: The Collective does it with a nicer
price tag. "It's disheartening when you realize what it costs to hire a publicist to spread the word about your
business," Allard states. "The Collective is different. It combines the benefits of a publicist and sales
representative rolled into one, without a shocking price tag." Also, The Collective provides a place for media
and wholesalers to find what mom entrepreneurs are selling with a fresh, easy to navigate site.
The goal of The Collective is to generate maximum sales and publicity for mom entrepreneurs' products by
providing a "one-stop" resource where media and wholesalers can find key contact and product ordering
information for each product, along with high and low resolution photos and press releases that can be
downloaded. Select media outlets and celebrities will also receive product gift baskets throughout the
campaign.
"The Collective is a win-win for media, retailers and mom entrepreneurs," Allard shares. "This is a really
effective and convenient way for media to find and feature innovative products, for wholesalers to grab new
products for their store and for mom entrepreneurs to increase their sales and publicity."
Members of The Collective 2010 include:
Citizenpip
Czela Bellies CesareanWear
Dramatic Fanatic
Ecobumz
Fat Tie
Kowalli
Little Stinker
Minutes With Me
OnTray
Road Rage Jewelry
Sniffle Buddies
SoYoungMother
Storybuilders
Suetables
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2. Undercover Mama
Words To Sweat By
To learn more about The Collective, visit http://themogulmom.com/collective, or for media or entrepreneur
inquiries, please contact Heather Allard by email at collective(at)themogulmom(dot)com or by phone at 401-
441-2375.
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3. Contact Information
Heather Allard
The Mogul Mom | The Collective
http://themogulmom.com/collective
401-441-2375
Online Web 2.0 Version
You can read the online version of this press release here.
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