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CCHPA - Part 2
- 4. Iced Teas
- 12. 278 cal/day 120 cal/day Equivalent of 43% of new calories Single Largest Contributor to Obesity Epidemic
- 14. Change in Appetite Influenced by Form of Sugar (Source: Mattes, 1996) Liquid Sugar 9% compensation Solid Sugar 64% compensation
- 16. Soda Wars
- 17. Soda Wars
- 18. Sweetened beverage intake nearly tripled University of California, Berkeley
- 19. "The school system is where you build brand loyalty.” John Alm President, Coca-Cola Enterprises
- 20. Christina Aguilera – Coke Latin commercial (2001): http://www.youtube.com/watch?v=WF6ChbMzQYY&feature=PlayList&p=0B22B02FA18E9779&playnext=1&playnext_from=PL&index=24 Christina Aguilera – Coke Latin commercial (2001): http://www.youtube.com/watch?v=WF6ChbMzQYY&feature=PlayList&p=0B22B02FA18E9779&playnext=1&playnext_from=PL&index=24
- 22. 6.5 oz (1920s) 12 oz (1960s) 20 oz (1990s) 33 oz (1L) Today Portion Size
- 23. 6.5 oz (1920s) 12 oz (1960s) 20 oz (1990s) 33 oz (1L) Today How did it happen? Portion Size
- 24. 6.5 oz (1920s) 12 oz (1960s) 20 oz (1990s) 33 oz (1L) Today How did it happen? Portion Size
- 25. 6.5 oz (1920s) 12 oz (1960s) 20 oz (1990s) 33 oz (1L) Today How did it happen? Portion Size
- 26. 6 - Pack
- 27. 12 - Pack
- 28. 24 - Pack
- 34. SODA… Consumer Price Index, 2010 Best Deal on the Market!
- 44. Beverage Industry Response: Millions spent lobbying Source: Los Angeles Times , 2/7/10 Nearly a 1000% jump over previous year!
- 48. Chair Senate Revenue & Taxation Committee
- 50. Harold Goldstein, DrPH Executive Director California Center for Public Health Advocacy The Critical Role of Public Policy in Keeping People Healthy Lessons from Obesity Prevention
- 51. WWW. P ublic H ealth A dvocacy.Org
Editor's Notes
- Unlike other foods, sodas provide no nutritional benefits. We drink soda like its water, but it’s not. And more importantly, there is poor compensation for calories consumed in liquid form. When you go out to lunch, you don’t feel more full if you drink a regular Coke instead of a diet Coke, like you would if you had an extra ½ a sandwich. As mammals, we evolved consuming two beverages: mother’s milk as infants and water as children and adults. SO HERE’S THE PROBLEM: It turns out that our bodies are not biologically equipped to recognize or respond to liquid calories.