HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
Soap magazines conventions
1.
2. Free view is highlighted because the target
audience for this magazine is older people
increasing brand loyalty
website Oldest brand on the market it is also our most
trusted brand and is made by the bbc (institution)
It is released weekly (9-15
October) this date is important to
the audience
Keying into how the audience
access what the want to watch.
Mast head comes over the picture
so it can stand out on a news stand
Simple colour scheme to make this
look like a high quality product
Only Top band of writing is all in
capital letters giving the magazine a
more demure feeling
More mature mode of address
3. Three features arranged down the side of
the page in negative space next to star
Headings in bold sub heading same font
, black
Captions anchored on starts lapel
name of programme day and
channel give audience easy access
Normally the stars eyes are
in the top third but because David
tenant is widely recognised they
didn't need to do this creating more
negative space
Giving the audience clues on what
the interview is about
Main feature doctor who is largest text
on page anchoring the star
Region: times can change
depending where you are
in the country
4. This is aimed at a younger audience than radio times due
to the advertisements for sky and virgin which is a
modern way of watching tv
Once again simple colour scheme showing a high
quality product
Anchoring audience
We can tell that the star is the woman in the suit
because she is the most in focus
The words plus and new are used all over
the magazine showing this isn’t a soap
magazine with regular features this is for
new TV programmes
Advertising working in synergy
Name of new tv programme date time and
channel
5. Disposable media loads of story
Value for money lines cheap price not a high
quality product like the radio
times .
8 different colours but they’re
supposed to clash to make it stand
out. Makes it look cheap
The front cover of this is cheap
because of the amount of people
used in the photography most of
them have either been print
screened of photo shopped
Conventions ripped pages
reinforcing the disposable
feel
Conventions
Lots of question marks and exclamation
marks and rhetorical questions
All canted text pink
matching lips nothing is
random