Marketelligent is in the business of providing analytic services that help you make smarter business decisions. With deep expertise in Risk and Marketing across the Industry – both Property & Casualty, and Health, we offer an affordable global delivery model leveraging the best of domain expertise and analytic capabilities

1. ANALYTICS IN INSURANCE
Marketelligent is in the business of providing Industry – both Property & Casualty, and Life
analytic services that help you make smarter & Health, we offer an affordable global
business decisions. With deep expertise in delivery model leveraging the best of
Risk and Marketing across the Insurance domain expertise and analytic capabilities.
Profitable
Acquiring the right
Underwriting
- Risk Assessment & Pricing Customers
- Premium Analysis - Channel Economics &
- Portfolio Risk Effectiveness
Management - Geo Optimization Analytics drive
- Loss Analysis - Marketing $ Optimization
key decisions
across an
Maximize Revenues Insurance
from Existing Customers Claims Servicing
- Customer Lifetime Value Business
- Claims Estimation
- Cross-sell / Up-sell Analysis
- Customer Attrition - Fraudulent Claims
- Policy Lapsation
- Collections
Segmentation is the foundation for all analytics.
CUSTOMER SEGMENTATION Typical parameters for Customer Segments are:
Better segmentation & targeting can improve
• Value of the Customer – present / life time
Return on Marketing Investments by upto 50%
• Nature of transactions – recency, frequency,
value
• No of products used
• Demographic profile – age, occupation, income
Segmentation is used for sharper targeting of
activities like :
• Campaign management
• Loyalty programmes
• Cross Sell / Up Sell

2. LEVERAGING ANALYTICS
FOR THE INSURANCE INDUSTRY
PREDICT USING SCORECARDS RETAIN & ACTIVATE
100%
Lower defaults by upto
Cumulative Default Rate
90% 15% using approval Increase activation by
scorecards upto 20% by optimal
80%
targeting and right offers
70%
60%
Retention
Value
50%
Random
40% Activation
30% New Model
20% Existing Model
10% Time
0%
Acquisition Usage & Loyalty
0 1 2 3 4 5 6 7 8 9 10
Scorecard Deciles
Identify Customers at Risk of Disengagement via predictive
Design, develop and implement predictive scorecards across scorecards. Take appropriate action to lower attrition.
functions: response, approvals, delinquencies, collections, Segment Inactive Customers across various dimensions.
cross-sell, etc Implement targeted activation campaigns.
CUSTOMER LIFE TIME VALUE (CLV) MAXIMIZE POLICY RENEWALS
Know how much each Customer is worth Policy renewal rates can go up by 20% by
so that you can target optimally using Predictive Analytics
Known
Predict
from
Response
existing
Rates
P&L’s
Policy
Acquisition
Monthly Reinstatement
Costs
Expenses Scorecard
Customer
Lifetime
Net Margin Value Required Effort
Accumul- (Efforts required to
Monthly ated collect dues)
Revenues Margin
Customer
Lifespan
Predict Predict
monthly Customer Premium Value
Revenues Attrition
CONTACT www.marketelligent.com
MARKETELLIGENT, INC.
80 Broad Street, 5th Floor, New York, NY 10004
1.212.837.7827 (o) 1.208.439.5551 (fax) info@marketelligent.com