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Comparison of 2 hotels websites

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  • 1. Comparison of 2 hotel direct websites
  • 2. 1. Hôtel Gavarni
    • By entering « hôtels indépendants Paris » in Google, the website appears 11 th : www.gavarni.com
    • The hotel is more visible on:
    • www.booking.com
    • www. greenhotelparis.com
    • www.Tripadvisor.com
    • Competitors: Le Tourville
  • 3. 1. Hôtel Gavarni
    • Using the website www.gavarni.com :
    • Sophisticated presentation page
    • Clear summary
    • No text for the rooms part but a 3D plan and photos
    • Services are clearly listed
    • Location explaned with a map
  • 4. 2. Hôtel Le Tourville
    • The hotel is more visible on:
    • www.booking.com
    • www.splendia.com
    • www.lookotel.com
    • Competitors: Hotel le Lavoisier
  • 5. 2. Hôtel Le Tourville
    • Using the website www.hotellelavoisier.com:
    • Presentation page too basic for a 4 stars hotel
    • The website does not reflect the luxury of the hotel
    • The rooms part is minimalist (no pictures, no text)*
    • No prices!
    • No explanation for the services
    • Black & white map of the district not detailed
  • 6. Comparison on Booking.com
    • Le Tourville:
    • The pricing and conditions are available
    • Details and photos of the hotel
    • 36 comments from clients
    • No suite available
    • Le Gavarni:
    • Same presentation than Le Tourville
    • No comments from clients
    • All kind of room available
  • 7. And the winner is...
    • Hotel Gavarni is doing the best direct sell effort because:
    • The website is very well referenced
    • The website is clear, sophisticated and easy to use
    • The booking engine reference the Gavarni hotel very well