The European and Asian markets have made Internal Branding a part of business practice for years. But to the American market, the term remains foreign. This presentation explains the concept and balances the revolutionary practice with the fact that Internal Branding is really nothing new but simply common sense business.

2. “Internal Branding”
for people who havenʼt heard the term.

3. “Internal Branding”
for people who havenʼt heard the term.
Communication to current and future employees & customers.

4. “Internal Branding”
for people who havenʼt heard the term.
Communication to current and future employees & customers.
Email. Or call, 605-261-6070

6. Your business, idea or organizationʼs
style, methods, values and personality make up
your collective “Culture.”
Your culture is unique.

7. Your business, idea or organizationʼs
style, methods, values and personality make up
your collective “Culture.”
Your culture is unique.
Communication to current and future employees & customers.

8. Your business, idea or organizationʼs
style, methods, values and personality make up
your collective “Culture.”
Your culture is unique.
Communication to current and future employees & customers.
Email. Or call, 605-261-6070

10. Others may initially align to your business,
idea or organization because of some
outward message, but ultimately, they align
because your culture and theirs “fits.”

11. Others may initially align to your business,
idea or organization because of some
outward message, but ultimately, they align
because your culture and theirs “fits.”
Communication to current and future employees & customers.

12. Others may initially align to your business,
idea or organization because of some
outward message, but ultimately, they align
because your culture and theirs “fits.”
Communication to current and future employees & customers.
Email. Or call, 605-261-6070

14. Cultures are neither right nor wrong.
They simply “are.”
And Culture is the single-most influential factor on
your businesses success.

15. Cultures are neither right nor wrong.
They simply “are.”
And Culture is the single-most influential factor on
your businesses success.
Communication to current and future employees & customers.

16. Cultures are neither right nor wrong.
They simply “are.”
And Culture is the single-most influential factor on
your businesses success.
Communication to current and future employees & customers.
Email. Or call, 605-261-6070

18. Communication to current and future employees & customers.

19. Internal Branding is the intentional policy of making sure
that Culture is wholly understood and accurately
communicated to employees and customers alike.
Though this sounds complicated, the results
are quite simple.
Communication to current and future employees & customers.
Email. Or call, 605-261-6070

21. “I will tell my friends of this place because it speaks
to people like us.
And, if I want a job, Iʼll want to work here too. Iʼll be
more productive, happier and focused.”

22. “I will tell my friends of this place because it speaks
to people like us.
And, if I want a job, Iʼll want to work here too. Iʼll be
more productive, happier and focused.”
Communication to current and future employees & customers.

23. “I will tell my friends of this place because it speaks
to people like us.
And, if I want a job, Iʼll want to work here too. Iʼll be
more productive, happier and focused.”
Communication to current and future employees & customers.
Email. Or call, 605-261-6070

25. Time, Money and Resources are invested
with utter efficiency.

26. Time, Money and Resources are invested
with utter efficiency.
Communication to current and future employees & customers.

27. Time, Money and Resources are invested
with utter efficiency.
Realistically, advertising expenses go down.
Turnover goes down, too.
Loyalty and productivity? They go up.
Communication to current and future employees & customers.
Email. Or call, 605-261-6070

29. Communication to current and future employees & customers.

30. Itʼs all very practical and common sense.
So why is the term new?
Communication to current and future employees & customers.
Email. Or call, 605-261-6070

32. Well, for decades, American business got by on price,
product, promotion alone.
But as competition increased, media became diluted and
information flourished, the choices grew exponentially.

33. Well, for decades, American business got by on price,
product, promotion alone.
But as competition increased, media became diluted and
information flourished, the choices grew exponentially.
Communication to current and future employees & customers.

34. Well, for decades, American business got by on price,
product, promotion alone.
But as competition increased, media became diluted and
information flourished, the choices grew exponentially.
Communication to current and future employees & customers.
Email. Or call, 605-261-6070

36. Now?
Everything matters. There. Is. No. Room. For. Error.
Internal Branding is simply the new standard.

37. Now?
Everything matters. There. Is. No. Room. For. Error.
Internal Branding is simply the new standard.
Communication to current and future employees & customers.

38. Now?
Everything matters. There. Is. No. Room. For. Error.
Internal Branding is simply the new standard.
Communication to current and future employees & customers.
Email. Or call, 605-261-6070

40. Again -
Internal Branding is the intentional process of making sure
that Culture is wholly understood and accurately
communicated to employees and customers alike.

41. Again -
Internal Branding is the intentional process of making sure
that Culture is wholly understood and accurately
communicated to employees and customers alike.
Communication to current and future employees & customers.

42. Again -
Internal Branding is the intentional process of making sure
that Culture is wholly understood and accurately
communicated to employees and customers alike.
Communication to current and future employees & customers.
Email. Or call, 605-261-6070

44. Company vision.
Company values.
Employee education.
Employee enthusiasm.
Customer expectations.
Customer loyalty.

45. Company vision.
Company values.
Employee education.
Employee enthusiasm.
Customer expectations.
Customer loyalty.
Communication to current and future employees & customers.

46. An effective, efficient and measurable Internal Branding
policy will balance:
Company vision.
Company values.
Employee education.
Employee enthusiasm.
Customer expectations.
Customer loyalty.
Communication to current and future employees & customers.
Email. Or call, 605-261-6070

48. But practically,
Internal Branding is about:
Employee education materials that leave them smarter and
energized.
Advertising that is accurate and targeted.
Pricing and promotion strategies that make sense to the
customer and employee alike.
Product development that accurately anticipates customer
needs and desires.
Daily practices and long-term vision that authentically
represent the cause (not an ideal).

49. But practically,
Internal Branding is about:
Employee education materials that leave them smarter and
energized.
Advertising that is accurate and targeted.
Pricing and promotion strategies that make sense to the
customer and employee alike.
Product development that accurately anticipates customer
needs and desires.
Daily practices and long-term vision that authentically
represent the cause (not an ideal).
Communication to current and future employees & customers.

50. But practically,
Internal Branding is about:
Employee education materials that leave them smarter and
energized.
Advertising that is accurate and targeted.
Pricing and promotion strategies that make sense to the
customer and employee alike.
Product development that accurately anticipates customer
needs and desires.
Daily practices and long-term vision that authentically
represent the cause (not an ideal).
Makes total sense, right?
Communication to current and future employees & customers.
Email. Or call, 605-261-6070

52. Communication to current and future employees & customers.

53. Of course Internal Branding makes sense!
And you knew it all along.
Now, you know what to call it, too.
Communication to current and future employees & customers.
Email. Or call, 605-261-6070

55. Implementing Internal Branding policy into
your business, idea or organization may be
easy or difficult.
But the reward is worthwhile.
And we will help you, too.

56. Implementing Internal Branding policy into
your business, idea or organization may be
easy or difficult.
But the reward is worthwhile.
And we will help you, too.
Communication to current and future employees & customers.

57. Implementing Internal Branding policy into
your business, idea or organization may be
easy or difficult.
But the reward is worthwhile.
And we will help you, too.
Communication to current and future employees & customers.
Email. Or call, 605-261-6070