Guerrilla Marketing: History and definition

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This is the first tutorial of the Guerrilheiros Project. We showed a general view of how Guerrilla Marketing emerged and tried to define it with the help of some professionals of this …

This is the first tutorial of the Guerrilheiros Project. We showed a general view of how Guerrilla Marketing emerged and tried to define it with the help of some professionals of this profession:
Flavio Gart- Creative Director, Bazooka Portugal
Willian Rocha- Director of Planning, Worm Brazil

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