Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
Head of Insights at Mobile Marketing Association
Website
www.vassilisbakopoulos.com
About
I am a Strategist with a digital focus and a long experience in brand planning.
I believe that mobile has a huge impact on every aspect of human existence, influencing how we interact with each other and the world.
I currently run Industry Research at the Mobile Marketing Association, defining a learning agenda for the industry and leading the most innovative research on mobile ever conducted.
Current areas of focus include:
Understanding the transformational power of mobile and its impact on business models,
ROI of mobile marketing and mobile channels,
Path to purchase,
Value of data + targeting in mobile.
Tags
mobile
advertising
covid-19
marketing
research
trends
digital
social
consumer
attribution
cross media effectiveness
roi
big data
disruption
marketers
innovation
social media
media
dooh
digital signage
technology
culture
twitter
facebook
insights
change
internet
See more
Presentations
(5)Documents
(1)Infographics
(1)Likes
(8)Mobile Advertising Trends Report 2015
FunMobility
•
8 years ago
Media Planning 101 Lecture
Zeenat Rasheed
•
14 years ago
Big Data
NGDATA
•
13 years ago
2011 TechStars NYC Advertising Presentation
Darren Herman
•
11 years ago
Mobile Trends - June 2011 - Trending The Future
space150
•
12 years ago
Steve Jobs Inspirational Quotes
InsideView
•
12 years ago
The Future of Business Intelligence
Tim O'Reilly
•
14 years ago
The Rise Of Mixed Reality Advertising + Digital Signage
Vassilis Bakopoulos
•
14 years ago
Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
Head of Insights at Mobile Marketing Association
Website
www.vassilisbakopoulos.com
About
I am a Strategist with a digital focus and a long experience in brand planning.
I believe that mobile has a huge impact on every aspect of human existence, influencing how we interact with each other and the world.
I currently run Industry Research at the Mobile Marketing Association, defining a learning agenda for the industry and leading the most innovative research on mobile ever conducted.
Current areas of focus include:
Understanding the transformational power of mobile and its impact on business models,
ROI of mobile marketing and mobile channels,
Path to purchase,
Value of data + targeting in mobile.
Tags
mobile
advertising
covid-19
marketing
research
trends
digital
social
consumer
attribution
cross media effectiveness
roi
big data
disruption
marketers
innovation
social media
media
dooh
digital signage
technology
culture
twitter
facebook
insights
change
internet
See more