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*** To download the full white paper, go to http://bit.ly/13YVy5g ***
This is part three of Incite's new briefing on the core issues for marketers and communicators in 2013, written by @gnjohnson.
In this section of the briefing, 300 corporate executives lend insight on how multi-channel and omni-channel strategies are going to impact on the marketing and communications functions in 2013.
We look at:
1) What is multi-channel?
2) Why should you care?
3) Challenges and Obstacles
4) Anticipated budgetary changes
5) Benchmarks on preparation across US companies
*** To download the entire briefing, go to http://bit.ly/13YVy5g ***