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LinkedIn Campaign


  Conversion Funnel
Results from 15/02 till 19/02
              592,217 group members


               189,862 impressions


CTR: 0,037%          70 clicks


                30 emails collected


                   19 link visits

                     14 new
                      users
Steps to conversion

                 TCR:
                 0,037%




Ad in LinkedIn            LinkedIn      Email with
Group                     campaign      invitation
• 189,862                 • 30 emails
  impressions               submitted
• 70 clicks
Steps to conversion




Sign in with       Authorize
  Twitter          App             Enter our
19 unique link     • 14 new          app
    visits           users
Results 21/02- 22/02
              592,217 group members


               197,050 impressions


CTR:                 76 clicks
0,038%

                40 emails collected
                                      If Pravda deleted
                                      1 step, then there
                     14 unique        should be 40
                    link visits ?     unique link visits
                                      and not 14
                      8 new
                      users
Steps to conversion
                    (Email invitation step is removed)




                 TCR:
                 0,037%



Ad in LinkedIn               LinkedIn                    Thank you for
Group                        campaign                    signing up
• 197,050                    • 40 emails                 • Redirected to sign
  impressions                  submitted                   in with twitter
• 76 clicks                                              • 14 unique link visits
Steps to conversion




Authorize         Enter our
App               app
                  • 7 new users

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Conversion funnel

  • 1. LinkedIn Campaign Conversion Funnel
  • 2. Results from 15/02 till 19/02 592,217 group members 189,862 impressions CTR: 0,037% 70 clicks 30 emails collected 19 link visits 14 new users
  • 3. Steps to conversion TCR: 0,037% Ad in LinkedIn LinkedIn Email with Group campaign invitation • 189,862 • 30 emails impressions submitted • 70 clicks
  • 4. Steps to conversion Sign in with Authorize Twitter App Enter our 19 unique link • 14 new app visits users
  • 5. Results 21/02- 22/02 592,217 group members 197,050 impressions CTR: 76 clicks 0,038% 40 emails collected If Pravda deleted 1 step, then there 14 unique should be 40 link visits ? unique link visits and not 14 8 new users
  • 6. Steps to conversion (Email invitation step is removed) TCR: 0,037% Ad in LinkedIn LinkedIn Thank you for Group campaign signing up • 197,050 • 40 emails • Redirected to sign impressions submitted in with twitter • 76 clicks • 14 unique link visits
  • 7. Steps to conversion Authorize Enter our App app • 7 new users