Social Media              for meetings & events             benefits, measurement & strategyHow-Can-I-Be-Social.com | @hci...
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Gerrit Heijkoop                              How Can I Be Social (HCIBS)                              Twitter: @HCIBS     ...
Twitter: @HCIBS               Facebook: /HCIBS           Photos, Feedback and FindingsHow-Can-I-Be-Social.com | @hcibs | f...
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Key ideas                       1. #benefits                       2. #measure                       3. #scenarios        ...
Where doyou stand?
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
“I am doing pretty well           on Social Media” Disagree                                                          Agree...
“What would happen if                tomorrow you decided                    to stop with all               Social Media a...
Benefits are clear!                       1. Contact with your audience                       2. Increased exposure       ...
Benefits are clear!                     1. Contact with your audience                     2. Increased exposure           ...
“How can you measure                 the contribution                of Social Media to            your business objective...
ROI                                     IMPACT                                  BEHAVIOUR                                 ...
“So should I always              use Social Media               for my events?”How-Can-I-Be-Social.com | @hcibs | facebook...
1. Less then 10% of my                                    (potential) audience                                 2. No benef...
5 phases of Social                        1.   Fear & Denial                        2.   Experimentation                  ...
“How do you            determine how much            Social Media you do?”How-Can-I-Be-Social.com | @hcibs | facebook.com/...
What resources do you need?                 People: team, training, coordination, network                 Social Identity:...
What resources do you need?                 Content: stories, photos, occasions                 People: team, training, co...
What resources do you need?                 Content: stories, photos, ‘occasions’                 People: team, training, ...
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
“How do you            determine how much            Social Media you do?”How-Can-I-Be-Social.com | @hcibs | facebook.com/...
IMPACT                     3 possible solutions                                              1. Buy & Share use network of...
3 possible solutions            “What are the pros and cons per scenario?” IMPACT                                         ...
Key ideas                        #benefits                        #measure                        #scenarios           ...
“How do you determine            how to fill in your         Social Media strategy?”How-Can-I-Be-Social.com | @hcibs | fac...
Why do you communicate?      Marketing                        Customer service      Sales                            B...
What is ‘Common Place of Care’?                                             3. Brand                                      ...
A Social Media Strategy:How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Key ideas                        #benefits                        #measure                        #scenarios           ...
#reflection       applying to       your own       contextHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Before I go …How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Do you know someone who needs          some help with …               … event technology               … Social Media     ...
Gerrit Heijkoop                              Partner HCIBS                              Want to receive these slides?     ...
Social Media              for meetings & events            why, optimize network & messagesHow-Can-I-Be-Social.com | @hcib...
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Meetopolis 2012 - Level 2 - Social media & community management for meetings & events (level 2) - Benefits, Measurement an...
Meetopolis 2012 - Level 2 - Social media & community management for meetings & events (level 2) - Benefits, Measurement an...
Meetopolis 2012 - Level 2 - Social media & community management for meetings & events (level 2) - Benefits, Measurement an...
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Meetopolis 2012 - Level 2 - Social media & community management for meetings & events (level 2) - Benefits, Measurement and Strategy

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LEVEL 2 : How to define a strategy for internet promoting?
What is the best publishing platform?
How to measure ROI on Social Media?

About Mr Gerrit Heijkoop
Gerrit Heijkoop MSc, Social Network Consultant for events & conferences at How Can I Be Social (HCIBS), Amsterdam, Netherlands
Gerrit Heijkoop (1980) is an entrepreneur with a passion for technology and events. Educated with a master’s degree in systems engineering and policy analysis at the Delft University of Technology in the Netherlands. Shaped and formed as a management consultant and project manager at Boer & Croon Consultancy firm. And then followed his passion for the events industry. This unique background allows him to quickly distinguish between the sense and nonsense of new technology for conferences and events.

“Your network is your most powerful resource”, says Gerrit Heijkoop. “As an individual professional, as a specific meeting or event or as an organization. Social Media like Linkedin, Twitter and Facebook are strong tools to help you grow, monitor and harvest this resource”.

Gerrit has been a speaker on this topic at many conferences in the past 2 years, both in- and outside the meetings industry. He is involved in the international EventCamp community, boardmember of the Green Meetings Industry Council (GMIC) NL chapter and blogger at several Dutch websites for the events industry. He is co-founder of Triqle Event Intelligence, which developed the award-winning software platform “What’s On?”.

Since January 2012 he is executive partner of How Can I Be Social (HCIBS). HCIBS creates smart scenarios to help you use Social Networks in an efficient and effective way. Combining technology, strategy and creative design to generate more value, with less effort!

HCIBS offers:
Social Inspiration: workshops, lectures, coaching
Social Scenario: strategy, concept, planning
Social Technology & Design: tools, apps, sites, screens

See http://How-Can-I-Be-Social.com for more info.

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Transcript of "Meetopolis 2012 - Level 2 - Social media & community management for meetings & events (level 2) - Benefits, Measurement and Strategy "

  1. 1. Social Media for meetings & events benefits, measurement & strategyHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  2. 2. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  3. 3. Gerrit Heijkoop How Can I Be Social (HCIBS) Twitter: @HCIBS Facebook: /HCIBSHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  4. 4. Twitter: @HCIBS Facebook: /HCIBS Photos, Feedback and FindingsHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  5. 5. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  6. 6. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  7. 7. Key ideas 1. #benefits 2. #measure 3. #scenarios 4. #strategyHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  8. 8. Where doyou stand?
  9. 9. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  10. 10. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  11. 11. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  12. 12. “I am doing pretty well on Social Media” Disagree AgreeHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  13. 13. “What would happen if tomorrow you decided to stop with all Social Media activities?”How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  14. 14. Benefits are clear! 1. Contact with your audience 2. Increased exposure 3. Conform expectation 4. Improved search resultsHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  15. 15. Benefits are clear! 1. Contact with your audience 2. Increased exposure 3. Conform expectation 4. Improved search resultsHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  16. 16. “How can you measure the contribution of Social Media to your business objectives?”How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  17. 17. ROI IMPACT BEHAVIOUR LEARNING AUDIENCEHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  18. 18. Key ideas  #benefits  #measure 3. #scenarios 4. #strategyHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  19. 19. “So should I always use Social Media for my events?”How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  20. 20. 1. Less then 10% of my (potential) audience 2. No benefit from extra visibility and exposure 3. I dont believe it can contribute to my meetingHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  21. 21. 5 phases of Social 1. Fear & Denial 2. Experimentation 3. Marketing department 4. Connected individuals 5. Social businessHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  22. 22. “How do you determine how much Social Media you do?”How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  23. 23. What resources do you need? People: team, training, coordination, network Social Identity: design, hash-tag, integration Technology : internet, devices, accountsHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  24. 24. What resources do you need? Content: stories, photos, occasions People: team, training, coordination, network Social Identity: design, hash-tag, integration Technology : internet, devices, accountsHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  25. 25. What resources do you need? Content: stories, photos, ‘occasions’ People: team, training, coordination, network Social Identity: design, hash-tag, integration Technology : internet, devices, accountsHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  26. 26. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  27. 27. “How do you determine how much Social Media you do?”How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  28. 28. IMPACT 3 possible solutions 1. Buy & Share use network of your existing customers Love 2. Send & Sell stay top of mind with the & Join people who want to follow 3. Love & Join dive actively into existing Send Buy & Sell ‘community’ and focus on bloggers & Share INVESTMENTHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  29. 29. 3 possible solutions “What are the pros and cons per scenario?” IMPACT 1. Buy & Share use network of your existing customers Love 2. Send & Sell stay top of mind with the & Join people who want to follow 3. Love & Join dive actively into existing Send Buy & Sell ‘community’ and focus on bloggers & Share INVESTMENTHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  30. 30. Key ideas  #benefits  #measure  #scenarios 4. #strategyHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  31. 31. “How do you determine how to fill in your Social Media strategy?”How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  32. 32. Why do you communicate?  Marketing  Customer service  Sales  Business Intelligence  Procurement  Client relations  Operations  MarketingHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  33. 33. Who do you communicate with? 1. Authenticity 2. Friends & family 3. Employees & colleagues 4. Partners & suppliers 5. Clients 6. Rest of the worldHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  34. 34. What is ‘Common Place of Care’? 3. Brand 1. Cycling 1. Content 2. Tour de France 3. Rabobank Team 1. Meetings industry 2. 2. IMEX America Experience 3. Meet Mr. HollandHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  35. 35. A Social Media Strategy:How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  36. 36. Key ideas  #benefits  #measure  #scenarios  #strategyHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  37. 37. #reflection applying to your own contextHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  38. 38. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  39. 39. Before I go …How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  40. 40. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  41. 41. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  42. 42. Do you know someone who needs some help with … … event technology … Social Media … a speaker about those topics?How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  43. 43. Gerrit Heijkoop Partner HCIBS Want to receive these slides? Leave me your businesscard and I will e-mail you the link! @gheijkoop or @hcibsHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  44. 44. Social Media for meetings & events why, optimize network & messagesHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  45. 45. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

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