The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
ABC Matrix of the New Year: Personal Strategic planning
1. 1
ABC Matrix of the New Year: Personal Strategic planning
Gerisval Alves Pessoa*
For much people the period of the Christmas and New Year eve is a desire and
dream, hope, reflection moment that the New Year that is coming brings health,
peace, harmony happiness and accomplishments.
They are much message pretty that we receive from our immense network in
desiring the health, happiness, joy, peace, harmony, success and accomplishments
amongst others. Beyond everything, we have our own desires, goals and objectives.
Then what to do so that everything of good happens during the 365 days that is
coming? To the times, it seems that we are living in a vicious cycle, the 365 days if had
passed and nothing it moved! Have you already felt like this sometimes?
The power of our lives is our dreams, dream of being happy (our bigger dream
and objective), to travel, to have or to buy a new car, to acquire a property, of
professional growth, amongst others. But, as to become these dreams in reality? They
are feasible?
It believes, many of the times, the responsibility for the accomplishment of our
dreams is ours, that is, our success depends on us. Then, if only it depends on us, as to
transform the cycle and virtuous cycle vicious? What it lacks?
It lacks PLANNING
It soon defines at the beginning of the year its personal, professional and
spiritual objectives. That is, it defines and it specifies its DREAMS. What you desire to
conquer, to consume, to try, to learn, to live deeply, to practice in next the 365 days,
without if forgetting its mission.
Generally the people have many objectives and to the times, they do not obtain
to carry through all. So that let us not leave to carry through most important and that
it depends exclusively on we ourselves, one more time follows a rule of the
organizations the beginning of “orientation for priorities”.
I suggest then, the use of the “ABC priorities matrix” (A - Autonomy, B –
Benefits and C - Cost).
Lists all its objective/dreams:
Rate each factor using the following rule:
2. 2
Autonomy factor:
Note 5 - The responsibility for the accomplishment of the objective exclusively
depends on you
Note 3 - the responsibility for the accomplishment of the objective depends
you and on its family
Note 1 - the responsibility for the accomplishment of the objective depends on
the other
Benefit factor:
Note 5 - The results of this objective will benefit to that they are around me
Note 3 - The results of this objective will benefit only my family
Note 1 – The results of this objective will only benefit me.
Cost factor:
Note 5 - It is not necessary to spend to reach this objective
Note 3 - the costs are low to reach this objective
Note 1 - costs are raised to reach these objectives
Result = (A x B x C)
Objectives A B C Total (AxBxC)
1.
2.
3.
N
Prioritize in the objectives that to get greater score. For the prioritized
objectives, they make then its detailing, defining value and stated time for its
attendance. Thus, you it will be defining its proper goals. It also defined its strategies.
It makes an action list that you need to make or to decide, considering the
environment (opportunities and threats) to always reach the objectives.
3. 3
It adopts a diary for the future, with all the prioritized objectives and its
respective action. It establishes for each objective a performance indicator, that is, one
way to have the control of fulfillment of the objectives.
Now, that everything is planned, there is not more time to lose, implements
everything what it was planned. It always has affirmative ATTITUDE and feel the
virtuous cycle of its life, therefore at the end of the year you it will have new dreams
and objectives to be carried through.
*Gerisval a master's in business management and university professor in Brazil