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Facebook Chat App Threat
 

Facebook Chat App Threat

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Like any company Facebook continues to have new threats and opportunities at every turn. This looks at a few of these threats. Primarily the rise of the "chat app" phenomenon in the far east (700MM+ ...

Like any company Facebook continues to have new threats and opportunities at every turn. This looks at a few of these threats. Primarily the rise of the "chat app" phenomenon in the far east (700MM+ users). Will Facebook continue to respond to these threats through acquisition or copying IP or will they innovate?

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    Facebook Chat App Threat Facebook Chat App Threat Presentation Transcript

    • 4/25/2013C O N N E C T I N G T H E D O T SFACEBOOKANDCHAT APPSaddendumThursday, May 2, 13
    • A SUPPLEMENTAL TO A PREVIOUS PRESENTATION:http://www.slideshare.net/genekeenan1/connecting-the-dots-social-mobileGene KeenanThursday, May 2, 13
    • TCF“We believe that some of our users, particularly our youngerusers, are aware of and actively engaging with other productsand services similar to, or as a substitute for, Facebook.For example, we believe that some of our users have reducedtheir engagement with Facebook in favor of increasedengagement with other products and services such as Instagram.In the event that our users increasingly engage with otherproducts and services, we may experience a decline in userengagement and our business could be harmed.”From Facebook’s annual 10-K report filed with theSecurities and Exchange Commission in FebruaryThursday, May 2, 13
    • TCF4FACEBOOK THREAT DETAILED:WHAT AND WHYThursday, May 2, 13
    • TCFFACEBOOK CIRCA 2009Facebook at thecenter of theuniverse“everyone usesfacebook”Thursday, May 2, 13
    • TCFFacebook can only stay relevant for as longas they can connect to the next generationThursday, May 2, 13
    • TCFAll CPG companies know thisbest but the razor bladecompanies invented a greathook that pulls in the nextgenerationThursday, May 2, 13
    • TCFThe razor blade hook:You bought the handlethat held the razorsThursday, May 2, 13
    • TCFTarget knows this well toowhich is why they figured outhow to know if a woman waspregnant.VALUE: Convert that user to alifetime customerhttp://www.nytimes.com/2012/02/19/magazine/shopping-habits.html?pagewanted=all&_r=0Thursday, May 2, 13
    • TCF10WHAT HOOK DOES FACEBOOK USE?Thursday, May 2, 13
    • TCFFACEBOOK CONNECTFACEBOOKCONNECThttps://developers.facebook.com/blog/post/2008/05/09/announcing-facebook-connect/Thursday, May 2, 13
    • TCFFacebook Connect:Your passport to quicklyconnecting and logginginto any siteThursday, May 2, 13
    • TCF13HOW IT WORKS IN THEORYThursday, May 2, 13
    • TCFFACEBOOK CONNECTWEB SITESCONNECT TOFACEBOOKMakes it easier tocomment onposts and storiesThursday, May 2, 13
    • TCFLOGIN TO SERVICE/SITE VIA FACEBOOK CONNECTThursday, May 2, 13
    • TCFFACEBOOK CONNECT | CONNECT TO PASSION SITES“PASSION”COMMUNITIES CONNECTTO FACEBOOK TOOMakes it easier to joincommunities that focuson individual passions.Easier to share thoseactivitiesThursday, May 2, 13
    • TCFCHALLENGE:OTHER SERVICESNOW OFFER THISSAME “FEATURE”Thursday, May 2, 13
    • TCFTHIS CREATES COMPETITION FOR ATTENTION:As younger audiences that don’t adopt Facebookthe connections become even more tenuousDECLINE ON DEPENDENCE OF FACEBOOKLogin via FB or not or use another serviceLogin via FBThursday, May 2, 13
    • TCF19THE HARSHER REALITY:FACEBOOK IS NOT A GOOD PLACEFOR PASSION SPECIFICITY+http://www.slideshare.net/genekeenan1/connecting-the-dots-social-mobileThursday, May 2, 13
    • TCF20DO YOU REALLY WANT YOUR ____SEEING YOUR PASSION FOR ____?DO YOU REALLY WANT TO SHARE YOUR PASSION FOR____ WITH EVERYONE?Thursday, May 2, 13
    • TCFTO PROVE THE POINT:Bang With FriendsAn extreme exampleof intimate passionnetworksThursday, May 2, 13
    • TCFFUELED BY INDIVIDUALPASSIONS SHARED BY ASELECT GROUP“Anonymity” returnsRESULT: “ANONYMITY” RETURNSExample: Smaller more intimate group. You canlogin via FB or create a new accountThursday, May 2, 13
    • TCFFREE AS I WANT TO BENOT CONNECTEDBut I could be...Thursday, May 2, 13
    • TCFIt’s really just this all over again...http://media.tumblr.com/tumblr_mbdugf2qN11rs9uv6.pngNew CliquesThursday, May 2, 13
    • TCFWhy Google created“CIRCLES”and whyFB hired Paul Adamsaway from Google.BOTH GOOGLE AND FB KNOW THISThursday, May 2, 13
    • TCFPaul Adams bringsparadigm of Google+Circles to FBThursday, May 2, 13
    • TCF27What Are The Kids Saying (outside the US)?Thursday, May 2, 13
    • TCF28Facebook is not interesting any moreYoung people in Singapore on why they use chat appshttp://www.bbc.co.uk/news/business-21323155Thursday, May 2, 13
    • TCFTHE COMING TIDAL WAVE“CHAT” applicationsthreatening FB domainLINE120MM users400k+ a dayWECHAT300MM usersKaKaoTalk70MM usersWhatsAPP200MM+ usersBigger thanTwitterThursday, May 2, 13
    • TCF30MOST OF THESE APPS HAVE ONLYBEEN AROUND FOR 24–30 MONTHS!Thursday, May 2, 13
    • TCFIT’S BIGBIGGERTHAN SMSChat applicationsare bigger thanwe think.http://www.bbc.co.uk/news/business-22334338Thursday, May 2, 13
    • TCF32CHAT APPLICATIONS ARE SMSREINVENTED FOR A NEW GENERATIONTHINK ABOUT ITThursday, May 2, 13
    • TCFFACEBOOK CHAT HEADSWhy Facebookcreated FB “HOME”and “Chat Heads:”To staunch the flowof subs to otherplatformsThursday, May 2, 13
    • TCFBefore they establish too big of abeach head here on their home landThursday, May 2, 13
    • TCF35Thursday, May 2, 13
    • TCFonly eight of the students listed Facebook as their most-used socialnetwork. For eleven of them, it didn’t rank in the top three (Instagramwas by far the most popular). Other, more formal surveys have foundthat Tumblr might actually be the teen social network of choice now. Infact, Facebook itself even acknowledged the challenge of keepingteens engaged in its annual 10-K report filed with the Securities andExchange Commission in February. In a list of the risk factors that couldaffect the company’s future success, Facebook stated:http://business.time.com/2013/03/08/is-facebook-losing-its-cool-some-teens-think-so/#ixzz2S9aPtijBThursday, May 2, 13
    • TCFRECAPConcerns over“privacy” bymatureFacebookersLess thanperfect adoptionby this yearsteens37+Chat applications+ + CompetingservicesThursday, May 2, 13
    • TCFLOOKING FORWARDFacebook is smart.They understand these threats.Watch for future acquisitions from FB if they can’tcopy their competitors.Thursday, May 2, 13
    • TCF39BUT REMEMBER...they will still be up against the inherent limitation of their structureThursday, May 2, 13
    • TCFClose intimate lastingconversationsGroup experiences, excitingbut not intimateBrand X or Artist Y might be apassion point but when thatinteraction takes place inFacebook it becomes lessauthentic because it’s notclose and intimateTHEY ARE BETTER AT FIREWORKS NOT CAMP FIRES: NOT INTIMATE OR PRIVATEChat apps, Path, etc. FACEBOOKThursday, May 2, 13
    • TCFThanks for lookingCONTACT:Gene Keenangene@thecollectivefactory.com415-218.7369http://www.thecollectivefactory.comFor a more in-depth look:http://www.slideshare.net/genekeenan1/connecting-the-dots-social-mobileThursday, May 2, 13