Google Wallet|Gowalla 4.0|Facebook changes|TescoHomeplus virtual shopping case

1. LUON WassUp – Sept. 27, 2011Google Wallet|Gowalla 4.0|Facebook changes|TescoHomeplus virtual shopping case

2. Google Wallet goes live September 19 Google Wallet for now only works on the Sprint Nexus S 4G smartphone and only supports Citi Mastercards.

3. Google Wallet goes live September 19 click next for video Google predicts that by 2014, 50% of cell phones will use NFC technology. By 2015, the value of all mobile money transactions is expected to reach $670 billion.

5. On Day 1, Wallet supports just one third-party card: the Citi Mastercard but Google plans to support Visa, Discover, and AmEx cards in future releases

6. Google Wallet however does contain a Google Prepaid card that can be funded using any other card

7. All card information will be stored in a single place, on a separate chip

8. Google Wallet uses Near Field Communication (NFC) technology. This allows people to pay by simply holding their handset against a payment terminal (and entering their pin number)

10. Google Wallet relies on NFC technology. However, few smartphones are already equipped with NFC capabilities. It remains to be seen whether and how quickly NFC takes hold.

11. Although card readers are not Google Wallet specific (it is the same tap-to-pay reader already used by Visa/AmEx/Mastercard), to work with Google Wallet they should be based upon a recent version of NFC. And getting these card readers everywhere might prove a big challenge. Currently, there are only a handful of merchant and retail partners.

14. Gowalla joined forces with Disney, National Geographic, the Austin American-Statesman and several others to launch over 20 additional guides to places like Walt Disney World® Resorts and a handful of National Parks in the U.S.A.

15. instead of just a check-in, users have an entire text entry area where they can tell the tale of what brought them to that place, or what happened while they were there.

17. Re-inventing the Facebook Page Like September 21 According to a recent study, over 40% of a brand's Facebook page fans "unlike" the page as soon as a campaign ends

19. Facebook users seize control of their news feed September 14 click next for video For marketers, it will be harder to get in the news feed of users. For example ‘liking’ a fan page will only show up in the ticker section.

21. Predefined lists: lists for close friends and acquaintances created by Facebook, but populated by the user

24. If the user is your friend, subscribing gives you the ability to granularly control how much of his or her content enters your stream.

25. The Subscribe feature is totally optional — you can choose not to subscribe to anybody, and you can choose to turn off the Subscribe button on your profile if you don’t want to gain any subscribers.

27. http://blog.facebook.com/blog.php?post=10150280039742131

29. Beyond the like: Facebook Open Graph activities September 22 Activity updates will not be shown in the news feed but in the ticker section.

30. Beyond the like: Facebook Open Graph activities September 22 click next for video “Before on Facebook it was about getting people to ‘Like’ the brand. Now, it’s about getting people to take social actions enabled by that brand”

31. Beyond the like: Facebook Open Graph activities September 22 News feed Ticker User’s timeline The new Open Graph has been extended to include arbitrary actions and objects created by 3rd party apps.

32. Example: Washington Post ‘Social Reader’ app September 22 Social Reader stories reflect a user’s Facebook profile, interests, “likes” and the stories his friends are reading, as well as trending news topics

34. https://apps.facebook.com/wpsocialreader/

36. Geert De Laet Technology evangelist gdelaet@luon.com Twitter: @geertdelaet http://www.luon.com