1. The 7th Annual AutoRussia 2011
Automotive Production,
Purchasing And Supplier
Management Strategies For
OEMs And Tier 1s In Russia
1 - 2 June 2011
Draft Programme
DAY 1
MAIN CONFERENCE
1 June 2011
Astoria Hotel, St Petersburg
08:00 Registration and Coffee
08:45 Chairman's Welcome Address And A Scene Setter
Roeland Van Gestel, Regional Director Russia, Bosal
09:00 In-Depth Analysis Of How The Russian Federal Government Is Supporting And
Promoting Growth In Its Automotive Industry
The Russian Government has again opened for applications from automotive businesses wishing to
qualify for economic incentives under decrees 166/566. Everyone interested needs to make a
decision in April! This session is without a doubt going to be very popular. Everyone wants answers
on how the Government will shape the industry and their business. Join this talk and the discussion
after, where the panel gaze into the crystal ball of decrees 166/566. Give your feedback, ask direct
questions and get candid answers.
• Understanding the incentives and how they can support your business growth in Russia
• Realistic overview of the new version of rule 166 and the impact of import duty rule on your
business
• 566 and the latest implications for the automotive sector
• The latest developments on used car policy
• New programmes and plans of the Government
Alexei Rakhmanov, Director, Automotive Industry and Agricultural Engineering, The Ministry of
Industry and Trade of Russia *
09:45 Developing The Automotive Sector In St. Petersburg and the Leningrad Region: The
Government Perspective
For the seventh time the local Governments are giving full support to the AutoRussia conference.
Each year the Governments of St Petersburg and of the Leningrad region set outstanding goals to
improve the region’s infrastructure and to attract investors from around the world. Learn from the
2. local senior officials about the practical details of how your business can best achieve compliance
and qualify for maximum economic incentives in Russia.
• Latest update on the local government policies
• Fiscal stimuli to encourage growth
• Recent local projects and government support
• New opportunities available to you and your business
Andrey Korotkov, Director, St Petersburg City Industry Investments Agency
10:30 Coffee Break and Networking
11:00 GM Auto: Analysis Of Production Results And Development Prospects
With the economy showing rapid signs of recovery on the one hand and the industry still being
cautious on the other, it is essential that your business in Russia makes bold and effective moves.
Learn from the general director of GM Auto about the real practical steps you could take today to
gain the lion share of the new opportunities.
• Are expectations for steady growth realistic?
• Analysis of the latest activity results
• Strategies to maintain leadership in a post-crisis environment - what yields optimal results?
Romuald Rytwinski, General Director, General Motors Auto
11:35 How Best To Work With Local Suppliers In Russia: Ensuring High Level of
Localisation
The session is designed specifically to give T2 and T3 suppliers a detailed update on all the latest
news from the OEM's purchasing executives dealing with auto parts and materials. The talk will
focus on the latest developments in their supplier strategy. You will learn how to build a long term
relationship with OEMs and how to become their partner of choice.
• OEM standards for choosing suppliers
• Most effective supplier strategies - issues and solutions
• How to achieve 70% of localisation?
• Encouraging a competitive supply base
• News in OEM's supplier expectations for different groups of components
• Integrating and offering support to local suppliers from your global supply chain
• Collaboration as the basis for building a long-term relationship - how does it happen in
Russia?
• Plans for future purchasing
D-r Andreas Krepp, Vice -President for Quality, Volkswagen Group Rus
12:10 Achieving And Maintaining Top Quality: OEM's Perspective
The session will focus on the quality of materials. The head of Volkswagen's laboratory for
materials quality testing will explain what the plant is looking for from suppliers of materials and how
they measure quality check, if the materials are in line with their standards.
• Local natural resources and how they conform with the OEM standards
• How does a laboratory for quality testing work
• Getting approval from the OEMs
• What OEMs expect from material suppliers: practical advice
D-r Pavel Sovetchenko, Head, Materials Quality Testing Laboratory, Volkswagen Group Rus
3. 12:40 Renault-Nissan's Experience Of Work With Suppliers
The leading OEMs are addressing delegates of AutoRussia annually with a detailed analysis of
their achievements and challenges. Join this discussion focused on work with suppliers from
Renault Nissan Alliance. This is your chance to find out how Renault-Nissan works with their
suppliers.
• The latest achievements in localisation
• How best to encourage a competitive supply base
• Integrating local suppliers into the company's global supply chain and offering support to
them
Gulnaz Mardanova, Purchasing Project Leader, Renault-Nissan Alliance
13:00 Lunch and Networking
14:00 Developing Relationships With OEMs In Russia
Moderator: Tatiana Arabadji, Director, Russian Automotive Market Research, AutoBusiness
Journal
Establishing A Joint Venture With An OEM in Nizhny Novgorod: Gaz and Bosal
Join this unique session, which will focus on the first ever experience in Russia, when a Tier 1
supplier forms a joint venture with an OEM. This is an opportunity to gain the first hand information
from a highly experienced speaker, who has been successfully developing supplier's business in
Nizhny Novgorod for more than a decade.
• How to form a new venture with an OEM in Russia
• The model of forming a venture between a Tier 1 supplier and an OEM
• Firs achievements
• Development goals and plans
Roeland Van Gestel, Regional Director Russia, Bosal
14:20 Developing Relationships With OEMs In Russia: A Spanish-Russian Joint Venture
Case Study
This session is specifically designed for the automotive professionals who have been given the
complex task of setting up and growing their company’s business in Russia. Get the information
you need and learn from years of experience of a 65 M€ plant in Leningrad region that produces metallic
items for Ford and GM car factories in the region.
• Setting up and developing operations in Russia
• Working with different OEMs in different locations
• Cultural peculiarities
• Overcoming production challenges
• Achieving global standards through extensive collaboration
Ander Ormaetxea, Commercial Director, Division 1, Gestamp
Pilar Gonzalez Artola, General Manager, Gestamp Severstal Vsevolozhsk
Sergei Kuznetsov, Senior Sales Manager, Severstal
15:00 Lessons Learnt From A Recent Market Entry: Greenfield/Brownfield Case Studies
The debate around 166/566 seams to be endless...labour costs are growing... infrastructure and
logistic issues are severe. Will the conditions become more difficult and resources more expensive
or is the situation gradually changing for the best? Our speakers' experience include managing
investments and growing business in Russia over many difficult years. They are an invaluable
4. source of practical and strategic information for those interested in long-term planning for their
businesses in Russia. Join this session to find out how to be successful.
• Build a successful and profitable production facility in the current environment
• Source customers
• Choose partners
• Develop long-term relationships
• Take advantage of all federal and local incentives
Boris Lazebnik, Head of Board, Strategic Development Director, Intercos-IV
15:30 Coffee Break and Networking
16:00 A Case Study
Maxim Simonov, General Director, Vlankas
16:30 How To Gain Access to Financial Assets in Russia
The speaker of this session is the most senior banker, who deals with Russian operations in the
European Bank for Reconstruction and Development (EBRD). Eric has lived and worked in Russia
for more than 12 years. He has been with the EBRD since 1995 and worked with a large number of
diverse industrial projects across many regions in Russia. This session is a great opportunity to find
out from Eric about the major challenges in automotive projects, what the EBRD expects from
companies.
• Overview of financing available for OEMs and T1s
• The latest projects for the automotive industry: practical advice
• Project stages and investors expectations
• Key factors to consider when choosing the right exit strategy
Eric Rasmussen, Director for Industry, Commerce and Agribusiness in Russia, EBRD
17:00 Logistics Optimisation And Best Practice: Panel Discussion
This session will focus on the main logistics and supply chain challenges OEMs and T1
suppliers face in Russia. These issues provoke the most passionate reactions from the experts who
saw it all. The panellists will share their latest thoughts and solutions on how to avoid some
customs issues as well as work best with existing infrastructure.
• OEM logistics: challenges of running operations with multiple suppliers
• Supply chain standards in Russia
• New ways of collaborating with suppliers based on OEM's expectations
• Multi-supplier experience
New Director for Supply Chain Development, General Motors Auto
Edward Karibov, Director, Programming and Logistics, Ford Motor Company
17:30 - 18:15 Roundtable Discussions:
Meet With Senior Representatives From OEMs, Tier 1s And Tier 2s
You will find a lot of the latest news and discuss the latest plans with key speakers from the OEMs,
the Government and from Tier 1 suppliers. This is an exceptional opportunity for you to expand and
maintain contacts with the most important executives in the industry - THE TRUE DECISION-
MAKERS! These contacts will later translate into business deals and long term partnerships.
According to our delegates and speakers, Roundtable Discussions are the most important and
valuable networking opportunities they get. During this session you and your colleagues will:
5. • Join several roundtable discussions hosted by key representatives of OEMs, the
Government and T1 suppliers
• Move from table to table – to ensure you have covered all clients and key decision-
makers
• Establish personal contacts with all those key executives, who are or later become your
clients and partners
• Hear about what your competitors are doing in Russia
• Get new information essential to your success in Russia
• Ensure that you are front of mind in the boardroom of every client in Russia
Bring lots of business cards and several colleagues to make sure you outnumber your
competitors!
Roundtable Discussions Themes:
Roundtable 1. Automotive Production In Russia And Engineering Optimisation
• Discussion of growth strategies and plans
• Local development opportunities
• Production and engineering optimisation
• New design and engineering developments of different vehicle areas, their impact on
suppliers
• What technologies will drive the development of the market
Roundtable 2. Ascertain Opportunities for International Development
• International market opportunities
• How best to facilitate the position of the Russian automotive industry and to strengthen
competitiveness on the international arena
• The role of federal and local governments in this process
• How best to promote Russian automotive companies internationally: practical steps
Roundtable 3. Proven Strategies To Optimise Your Purchasing And Procurement To Win On
Price and Service Levels
• Quality and expectations
• Procurement technologies and platforms
• Ways to simplify procurement technology
• Negotiations
Roundtable 4. Techniques To Optimise Supplier Engagement
• How to achieve the expected level of quality
• Expectations towards particular groups of suppliers
• Deadlines
• How to develop a long term relationship
Roundtable 5. Logistics And Customs Issues - Strategies For Successful Compliance
• How best to solve specific customs issues
• How best to overcome infrastructure challenges
• Work with local government to solve transport issues
• Experience of cooperation with ports
Roundtable 6. Strategies To Source, Develop And Retain Talent
• Employment market in different production clusters
6. • Practical advice on overcoming the lack of employees with relevant skill sets
• Preventing and dealing with drug abuse among employees
• Setting up local training programmes for automanufacturing sector
• Experiences of setting up an education facility for an OEM
• Developing and retaining the best talent
• How best to communicate with trade unions
You are welcome to suggest other topics for roundtable discussions!
18:15 Chairman's Closing Remarks
Roeland Van Gestel, Regional Director Russia, Bosal
18:30 Self Funded Dinner and Networking
DAY 2
PLANT VISITS TO GM AUTO IN SHUSHARY
2 June 2011
The management of GM Auto is inviting you to visit their plant, meet with their senior management
team and factories' floor operators, learn more about their production processes, strategies, current
challenges and future plans.
Don’t miss this unique opportunity to:
• Be a part of tours of the entire production floors of the biggest OEMs in St Petersburg
• Discuss your questions with senior managers and engineers on site
• Learn about the quality and the efficiency of the production process and practice
• Make even more new business contacts
• Discuss with top management their future plans, requirements and current achievements
• Discover the key challenges facing them with regards to its' suppliers and partners in
Russia
• Get to grips with their supply chain and supplier localisation strategies
• Picture your own production facility in Russia
Visit Schedule:
08:00 Buses depart from Astoria Hotel to GM Auto
09:00 Arrival and welcome at the plants
09:15 Welcoming address and plant overview by the management
09:30 Plant tour
11:30 Questions and coffee
12:00 Buses leave to go back to airport and hotel
Key Plant Information At A Glance
• GM Auto plant has been established in 2008
7. • The plant, which is located in Shushary, the province of St Petersburg, became the third
production facility for GM cars assembly in Russia. The joint venture GM AVTOVAZ
produces Chevrolet NIVA in Togliatti, and a partner company GM - Avtotor assembles
different models of Chevrolet, Cadillac and Opel for the Russian market in Kaliningrad
• The investment into the plant exceeded 300 million US dollars
• The production capacity of the plant is 60 000 cars per year
• Current workforce is over 1 600
• At the moment the plant produces Сhevrolet Captiva, Opel Antara, Chevrolet Cruze and a
new model of Opel Astra
• The second shift has been launched in 2010, which created 700 new jobs
• 2010 calendar year production - 29,000
DON’T FORGET TO BRING LOTS OF BUSINESS CARDS!