Social Selling Process - Presented at the the Salt Lake City Utah, Search Engine Marketing association. For more info or additional question on social selling best practices, contact me via LinkedIn http://www.linkedin.com/in/gabevillamizar

1. 6 STEPS FOR ACHIEVING
SOCIAL SELLING SUCCESS
Let’s Connect on Twitter: @GabeVillamizar

2. GABE VILLAMIZAR
• SOCIAL SELLING DIRECTOR AT HIREVUE
• 5 YEARS OF SOCIAL SELLING EXPERIENCE
• TRAINED HUNDREDS OF SALES REPS
• CONSULTS TOP TECHNOLOGY STARTUPS
• FORBES.COM, INC.COM & LINKEDIN
GLOBAL SOCIAL SELLING INFLUENCER
@GabeVillamizar

3. PROFESSIONAL BACKGROUND
@GabeVillamizar

4. MY SOCIAL SELLING JOURNEY.
@GabeVillamizar

5. @GabeVillamizar

6. THE SOCIAL SELLING PROCESS
BE CREATIVE, DIFFERENT, & STANDOUT FROM THE CROWD.
1. SOCIAL SELLING INTRO 2. SOCIAL OPTIMIZATION 3. SOCIAL LISTENING
4. SOCIAL ENGAGEMENT 5. SOCIAL COMMITMENT 6. SOCIAL TRACKING & KPIs
@GabeVillamizar

7. STEP 1:
SOCIAL SELLING INTRO
@GabeVillamizar

8. 1. SOCIAL SELLING INTRO
TRADITIONAL SELLING
 COLD CALLING
 COLD EMAILING
 LIMITED NETWORK
 PUSH THE SALES SCRIPT
 RANDOM CONTACTS
NEW AGE SOCIAL SELLING
 USE SOCIAL MEDIA DATA
 DISCOVER USEFUL INSIGHTS
 TARGET MULTIPLE BUYERS
 GROW YOUR PERSONAL BRAND
 EXPRAND YOUR PERSONAL NETWORK
@GabeVillamizar

9. GOOGLE TRENDS
@GabeVillamizar

10. STEP 2:
SOCIAL OPTIMIZATION
@GabeVillamizar

11. WHAT TO DO:
 COMPLETE YOUR SOCIAL PROFILE(S) 100%
 IDENTIFY TOP 10 KEYWORDS/ SOCIAL SEO
 OPTIMIZE FOR YOUR BUYERS!
- LINKEDIN
- TWITTER
- FACEBOOK
- INSTAGRAM
- OTHER
 INCLUDE CALL TO ACTIONS
 CREATE CREDIBILITY TRIGGERS
2. SOCIAL OPTIMIZATION
@GabeVillamizar

12. @GabeVillamizar

13. @GabeVillamizar

14. @GabeVillamizar

15. STEP 3:
SOCIAL LISTENING
@GabeVillamizar

16. 3. SOCIAL LISTENING
WHAT TO DO:
 LEARN EVERYTHING ABOUT YOUR BUYERS
- WHO THEY REALLY ARE
- PROFESSIONAL BACKGROUND
- SCHOOL
- SHARING ON SOCIAL
- HASHTAGS
- FAVORITE SPORTS TEAM
- WHO DO THEY ENGAGE WITH
 USE APPS, TOOLS, & SOCIAL NETWORKS
 DON’T PAY FOR ATTENTION. PAY ATTENTION!
@GabeVillamizar

17. TWEETDECK
@GabeVillamizar

18. LINKEDIN EXAMPLE
@GabeVillamizar

19. RIFFLE BY CROWDRIFF
@GabeVillamizar

20. STEP 4:
SOCIAL ENGAGEMENT
@GabeVillamizar

21. 4. SOCIAL ENGAGEMENT
WHAT TO DO:
 DON’T CONNECT & PITCH YOUR PRODUCT!
 ADD VALUE BY SHARING EDUCATIONAL CONTENT
 3X3 SOCIAL
- PERSONAL
- BUSINESS
- INDUSTRY
 2 RULES: STAY VISIBLE & ADD VALUE
 BUILD RELATIONSHIPS OF TRUST
@GabeVillamizar

22. SOCIAL ENGAGEMENT – WHAT NOT TO DO
@GabeVillamizar

23. SOCIAL SHARING STRATEGY
@GabeVillamizar

24. TYPE OF CONTENT
@GabeVillamizar

25. STEP 5:
SOCIAL COMMITMENT
@GabeVillamizar

26. 6. SOCIAL COMMITMENT
WHAT TO DO:
 START ONLINE AND TAKE CONVERSATION
OFFLINE
 IF YOU STAY IN THE SOCIAL “FRIEND ZONE”
YOU’LL GET NO ACTION.
 THINK DIFFERENT!
 MOVE THE DEAL FORWARD OR MOVE ON
@GabeVillamizar

27. STEP 6:
SOCIAL TRACKING & KPIs
@GabeVillamizar

28. 6. SOCIAL TRACKING & KPIs
WHAT TO DO:
 IF YOU CAN’T MEASURE IT, YOU CAN’T MANAGE IT
 TRACK EVERY SINGLE ACTIVITY
 CREATE A PREDICATBLE SOCIAL SELLING MODEL
 IMPROVE SOCIAL SELLING TRAINING AND
COACHIGN
@GabeVillamizar

29. CRM TRACKING - SALESFORCE
@GabeVillamizar

30. @GabeVillamizar

31. Q&A
THANK YOU!
SOCIAL SELLING DIRECTOR AT HIREVUE
GVILLAMIZAR@HIREVUE.COM
HTTP://WWW.EMBEDSOCIALSELLING.COM