WordPress As A CMS

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The business side of web development using WordPress as a CMS. Includes themes, plugins. By Robin Heppell

The business side of web development using WordPress as a CMS. Includes themes, plugins. By Robin Heppell

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  • This is my uncle’s obituary on the McCalls site. At first it looks like a regular post, but let me point out all of the customization that is going on here. Photo – custom fieldInstead of Leave a Reply, it says Offer CondolencesInstead of Comments, it says Messages of CondolenceWe have the Custom Sidebar plugin at work – pulling a special widget at the topBelow that we have Cforms at work as a TAF feature
  • Here are 7 Tips if you are going to be developing websites for clients

Transcript

  • 1. WordPress as a CMS
  • 2. Quick Snap Shot of Robin Heppell
    Born & raised in Victoria
    Funeral Director for 20 years at McCall Bros.
    Resident techie & web guy
    Became industry consultant / speaker
    Focused on Online Marketing for Funeral Homes
    Started offering clients websites built with WordPress
  • 3. Heppell - WordPress Numbers
    31: Number of WordPress websites sold to date
    10,070: Largest number of posts on client website
    750: Average annual fee paid by clients for hosting, support, and training ($USD)
    11: Number of minutes to have client post indexed by Google
    9,750: Most expensive WordPress website we have sold to date ($CDN)
  • 4. Quote from Cory Miller, iThemes.com
    "As a WordPress design expert, I get to see the platform used in numerous ways, but when Heppell calls, I know that he is going to push me and WordPress to its limits - and his clients will be the benefactors of his creativity and vision.”
  • 5. WordPress as a CMS Agenda
    Reasons why you should use WP as a CMS
    My history with WordPress as a CMS
    WP CMS: Themes, Architecture, Plugins
    Behind the scenes of Local Examples
    Web Development Business & WordPress
  • 6. 6 Reasons Why WP as a CMS…
    Easily create pages (and fast)
    Navigation organization is easily updated
    “Draft” is much better than “Under Construction”
    End User is able to perform updates – gives them sense of control
    Multiple users, various permissions
    Never have to “rebuild” site again
  • 7. Intro to WordPress thanks to Tris Hussey
    Tris Hussey
    Writer, Blogger, Photographer, Educator
    www.TrisHussey.com
    www.Twitter.com/trishussey
  • 8. My 1st WP CMS thanks to Brian Gardner
    Brian Gardner
    Revolution Themes / StudioPress
    www.BrianGardner.com
    www.Twitter.com/bgardner
  • 9. My 1st Funeral Site thanks to Cory Miller
    Cory Miller
    Marketer,iThemes Co-founder
    www.CoryMiller.com
    www.Twitter.com/corymiller303
  • 10. Premium CMS Themes
  • 11. Other Premium CMS Theme Options
    Note: I do not have any personal experience with these themes:
    ThemeForest.net
    PageLines.com
    WooThemes.com
    PremiumThemes.net
    Google: best business wordpress themes
    Ask other attendees here today…
  • 12. Premium (Paid) vs. Free
    No license issues
    Clean branding – no footer links
    Support & customization
    You get what you pay for
    Another Alternative: Custom Theme
    (approx. $1,000 to $3,000)
  • 13. 5 Steps for Website Architecture
    Know your (your client’s) end goal first
    Create draft sitemap
    What pages do you want
    What main categories of posts
    Anything special about home page
    Choose theme
    Build site
    Review and revise
  • 14. WP’s Architecture Details
    Pages
    Page ordering
    Parent & Child pages
    Page Templates
    Posts
    Post Categories
    Blog Index pages
  • 15. Page Ordering
  • 16. More Advanced Architecture
    Custom Page Templates
    Full-width page, squeeze page
    Custom Post Templates
    2nd Class of Post (Obit Posts for Funeral Homes)
    Custom Plugins
    Custom Sidebar Plugin (Specific Pages, Posts)
    Powerful Widgets
    Easily specify home page & sidebar content
  • 17. 8 Free Plugins we use for CMS Sites
    All In One SEO
    Related Posts
    XML Sitemaps
    Ultimate Plugins Smart Update Pinger
    Exclude Pages
    Custom Field Redirect
    Redirect Parent to First Child
    CFormsII
  • 18. www.McCallBros.com
  • 19.
  • 20. www.StewartMonumental.com
  • 21.
  • 22. www.ROBP.ca
  • 23.
  • 24. 14 13 WP Friendly Small Businesses
    Funeral Industry
    Real Estate Agents
    Used Cars
    Restaurants
    Dentists
    Wellness / Chiro
    Lawyers
    Fitness
    Spa / Beauty / Hair
    Financial Planners
    Trades / Repairs
    Accountants
    Vets
    Interior Design
  • 25. 7 Web Development Business Tips
    Find out what their website goal is
    Get JingProject.com/pro
    Create Faux (Mock) site as demo
    Create Jing video showing how easy it is
    Don’t under price yourself
    Collect & create case studies
    Create & document your web dev. process
  • 26. 8 Competitive Advantages of WP CMS
    Unlimited Pages (including landing pages)
    Never-again Website Rebuilds
    Easy updating – No HTML required
    Fully Integrated Blog
    Posts searchable in Google in 30 minutes
    Social Media integration
    Mobile-friendly website
    Multi-media integration
    For more see: www.FuneralFuturistWebsites.com/website-features
  • 27. Any Developers Looking for Work?
    We are expanding our team and are looking for someone with knowledge of WordPress, PHP, & CSS or Custom WP Theme design.
  • 28. Heppell Contact Info:
    Robin Heppell
    robin@funeralfuturist.com
    250-744-3595
    http://twitter.funeralfuturist.com
    http://linkedin.funeralfuturist.com
    http://facebook.funeralfuturist.com
    http://youtube.funeralfuturist.com