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WordPress As A CMS


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The business side of web development using WordPress as a CMS. Includes themes, plugins. By Robin Heppell

The business side of web development using WordPress as a CMS. Includes themes, plugins. By Robin Heppell

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  • This is my uncle’s obituary on the McCalls site. At first it looks like a regular post, but let me point out all of the customization that is going on here. Photo – custom fieldInstead of Leave a Reply, it says Offer CondolencesInstead of Comments, it says Messages of CondolenceWe have the Custom Sidebar plugin at work – pulling a special widget at the topBelow that we have Cforms at work as a TAF feature
  • Here are 7 Tips if you are going to be developing websites for clients
  • Transcript

    • 1. WordPress as a CMS
    • 2. Quick Snap Shot of Robin Heppell
      Born & raised in Victoria
      Funeral Director for 20 years at McCall Bros.
      Resident techie & web guy
      Became industry consultant / speaker
      Focused on Online Marketing for Funeral Homes
      Started offering clients websites built with WordPress
    • 3. Heppell - WordPress Numbers
      31: Number of WordPress websites sold to date
      10,070: Largest number of posts on client website
      750: Average annual fee paid by clients for hosting, support, and training ($USD)
      11: Number of minutes to have client post indexed by Google
      9,750: Most expensive WordPress website we have sold to date ($CDN)
    • 4. Quote from Cory Miller,
      "As a WordPress design expert, I get to see the platform used in numerous ways, but when Heppell calls, I know that he is going to push me and WordPress to its limits - and his clients will be the benefactors of his creativity and vision.”
    • 5. WordPress as a CMS Agenda
      Reasons why you should use WP as a CMS
      My history with WordPress as a CMS
      WP CMS: Themes, Architecture, Plugins
      Behind the scenes of Local Examples
      Web Development Business & WordPress
    • 6. 6 Reasons Why WP as a CMS…
      Easily create pages (and fast)
      Navigation organization is easily updated
      “Draft” is much better than “Under Construction”
      End User is able to perform updates – gives them sense of control
      Multiple users, various permissions
      Never have to “rebuild” site again
    • 7. Intro to WordPress thanks to Tris Hussey
      Tris Hussey
      Writer, Blogger, Photographer, Educator
    • 8. My 1st WP CMS thanks to Brian Gardner
      Brian Gardner
      Revolution Themes / StudioPress
    • 9. My 1st Funeral Site thanks to Cory Miller
      Cory Miller
      Marketer,iThemes Co-founder
    • 10. Premium CMS Themes
    • 11. Other Premium CMS Theme Options
      Note: I do not have any personal experience with these themes:
      Google: best business wordpress themes
      Ask other attendees here today…
    • 12. Premium (Paid) vs. Free
      No license issues
      Clean branding – no footer links
      Support & customization
      You get what you pay for
      Another Alternative: Custom Theme
      (approx. $1,000 to $3,000)
    • 13. 5 Steps for Website Architecture
      Know your (your client’s) end goal first
      Create draft sitemap
      What pages do you want
      What main categories of posts
      Anything special about home page
      Choose theme
      Build site
      Review and revise
    • 14. WP’s Architecture Details
      Page ordering
      Parent & Child pages
      Page Templates
      Post Categories
      Blog Index pages
    • 15. Page Ordering
    • 16. More Advanced Architecture
      Custom Page Templates
      Full-width page, squeeze page
      Custom Post Templates
      2nd Class of Post (Obit Posts for Funeral Homes)
      Custom Plugins
      Custom Sidebar Plugin (Specific Pages, Posts)
      Powerful Widgets
      Easily specify home page & sidebar content
    • 17. 8 Free Plugins we use for CMS Sites
      All In One SEO
      Related Posts
      XML Sitemaps
      Ultimate Plugins Smart Update Pinger
      Exclude Pages
      Custom Field Redirect
      Redirect Parent to First Child
    • 18.
    • 19.
    • 20.
    • 21.
    • 22.
    • 23.
    • 24. 14 13 WP Friendly Small Businesses
      Funeral Industry
      Real Estate Agents
      Used Cars
      Wellness / Chiro
      Spa / Beauty / Hair
      Financial Planners
      Trades / Repairs
      Interior Design
    • 25. 7 Web Development Business Tips
      Find out what their website goal is
      Create Faux (Mock) site as demo
      Create Jing video showing how easy it is
      Don’t under price yourself
      Collect & create case studies
      Create & document your web dev. process
    • 26. 8 Competitive Advantages of WP CMS
      Unlimited Pages (including landing pages)
      Never-again Website Rebuilds
      Easy updating – No HTML required
      Fully Integrated Blog
      Posts searchable in Google in 30 minutes
      Social Media integration
      Mobile-friendly website
      Multi-media integration
      For more see:
    • 27. Any Developers Looking for Work?
      We are expanding our team and are looking for someone with knowledge of WordPress, PHP, & CSS or Custom WP Theme design.
    • 28. Heppell Contact Info:
      Robin Heppell