The business side of web development using WordPress as a CMS. Includes themes, plugins. By Robin Heppell

1. WordPress as a CMS

2. Quick Snap Shot of Robin HeppellBorn & raised in VictoriaFuneral Director for 20 years at McCall Bros.Resident techie & web guyBecame industry consultant / speakerFocused on Online Marketing for Funeral HomesStarted offering clients websites built with WordPress

3. Heppell - WordPress Numbers31: Number of WordPress websites sold to date10,070: Largest number of posts on client website750: Average annual fee paid by clients for hosting, support, and training ($USD)11: Number of minutes to have client post indexed by Google9,750: Most expensive WordPress website we have sold to date ($CDN)

4. Quote from Cory Miller, iThemes.com"As a WordPress design expert, I get to see the platform used in numerous ways, but when Heppell calls, I know that he is going to push me and WordPress to its limits - and his clients will be the benefactors of his creativity and vision.”

5. WordPress as a CMS AgendaReasons why you should use WP as a CMSMy history with WordPress as a CMSWP CMS: Themes, Architecture, PluginsBehind the scenes of Local ExamplesWeb Development Business & WordPress

6. 6 Reasons Why WP as a CMS…Easily create pages (and fast)Navigation organization is easily updated“Draft” is much better than “Under Construction”End User is able to perform updates – gives them sense of controlMultiple users, various permissionsNever have to “rebuild” site again

7. Intro to WordPress thanks to Tris HusseyTris HusseyWriter, Blogger, Photographer, Educatorwww.TrisHussey.comwww.Twitter.com/trishussey

8. My 1st WP CMS thanks to Brian GardnerBrian GardnerRevolution Themes / StudioPresswww.BrianGardner.comwww.Twitter.com/bgardner

9. My 1st Funeral Site thanks to Cory MillerCory MillerMarketer,iThemes Co-founderwww.CoryMiller.comwww.Twitter.com/corymiller303

10. Premium CMS Themes

11. Other Premium CMS Theme OptionsNote: I do not have any personal experience with these themes: ThemeForest.netPageLines.comWooThemes.comPremiumThemes.netGoogle: best business wordpress themesAsk other attendees here today…

12. Premium (Paid) vs. FreeNo license issuesClean branding – no footer linksSupport & customizationYou get what you pay forAnother Alternative: Custom Theme(approx. $1,000 to $3,000)

13. 5 Steps for Website Architecture Know your (your client’s) end goal firstCreate draft sitemapWhat pages do you wantWhat main categories of postsAnything special about home pageChoose themeBuild siteReview and revise

14. WP’s Architecture DetailsPagesPage orderingParent & Child pagesPage TemplatesPosts Post CategoriesBlog Index pages

15. Page Ordering

16. More Advanced ArchitectureCustom Page TemplatesFull-width page, squeeze pageCustom Post Templates2nd Class of Post (Obit Posts for Funeral Homes)Custom PluginsCustom Sidebar Plugin (Specific Pages, Posts)Powerful WidgetsEasily specify home page & sidebar content

17. 8 Free Plugins we use for CMS SitesAll In One SEORelated PostsXML SitemapsUltimate Plugins Smart Update PingerExclude PagesCustom Field RedirectRedirect Parent to First ChildCFormsII

18. www.McCallBros.com

20. www.StewartMonumental.com

22. www.ROBP.ca

24. 14 13 WP Friendly Small Businesses Funeral IndustryReal Estate AgentsUsed CarsRestaurantsDentistsWellness / ChiroLawyersFitnessSpa / Beauty / HairFinancial PlannersTrades / RepairsAccountantsVetsInterior Design

25. 7 Web Development Business TipsFind out what their website goal isGet JingProject.com/proCreate Faux (Mock) site as demoCreate Jing video showing how easy it isDon’t under price yourselfCollect & create case studiesCreate & document your web dev. process

26. 8 Competitive Advantages of WP CMSUnlimited Pages (including landing pages)Never-again Website RebuildsEasy updating – No HTML requiredFully Integrated BlogPosts searchable in Google in 30 minutesSocial Media integrationMobile-friendly websiteMulti-media integrationFor more see: www.FuneralFuturistWebsites.com/website-features

27. Any Developers Looking for Work?We are expanding our team and are looking for someone with knowledge of WordPress, PHP, & CSS or Custom WP Theme design.

28. Heppell Contact Info: Robin Heppellrobin@funeralfuturist.com250-744-3595http://twitter.funeralfuturist.comhttp://linkedin.funeralfuturist.comhttp://facebook.funeralfuturist.comhttp://youtube.funeralfuturist.com