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CITY, CREATIVE
                                                           ECONOMY, and
                                                      INNOVATION SYSTEM
Dr. Pun-Arj Chairatana &
Asst. Prof. Dr. Apiwat Ratanawaraha
International Seminar on City Innovation and System in Asia

Office of National Science, Technology, and Innovation Policy 14th
Floor, Charmchuree Square Building, Bangkok, Thailand

16 August 2010
A. CONVERGENCES of CITY, CREATIVE ECONOMY, and INNOVATION SYSTEM
            CITY            CREATIVE ECONOMY                INNOVATION SYSTEM

• Internationalization   • Growth from exploitation      • Evolution of multi-levels
• Urbanization             of creative assets              innovation system
                         • Cross-cutting linkage for       towards human-centric
• Regionalization                                          paradigm
                           macro and micro
• Democratization          economy                       • Re-positioning of current
                         • Embracing an economic,          innovation system to
                           cultural, social and            serve emerging domestic
                           technological aspects to        and regional demands.
                           human development             • Process of innovator on
                         • Creativity and intellectual     creation, formation,
                           capital as primary inputs       diffusion, and
                           for creative industries         exploitation of their idea.
                                                         • City as product: How city
                                                           performs as magnet to
                                                           induce innovator, and
                                                           creativity?
B. SERVICE AS KEY LINKAGES FOR CREATIVE ECONOMY,
                          CITY INNOVATION, AND SYSTEMS

                                                                         Service innovation as new
                                      City as main platform for
   Service as a sunrise sector                                            generation of innovation
                                               service
                                                                                   systems

• Share of service after 2006      • The more urbane, the more        • Rethinking, and broadening
  has reached 70% of the world       demand in variety of public        perspective of service
  GDP                                and private service.               innovation and innovation in
• In the next decade more than     • Higher and specialized             service with special reference
  three quarters of the world        education as linkages between      to city.
  population will reside in the      knowledge-based and creative     • Expanding boundary of
  urban area.                        economies.                         innovation system to embrace
                                                                        social and human dimensions.
• Liberalization from regional     • Knowledge transaction and
  social and economic blocs will     exploitation will increasingly
  superimpose national system        complicated and require
  more and more.                     knowledge-intensive service
• Similarity of global               activities (KISA) to deliver
  standardization and                robust solutions
  perception will accelerate       • Service will be intermediary
  pace of service and hybrid         agent for all key stakeholders
  innovation.                        in co-evolutionary process of
                                     lifestyles and development.
C. Knowledge, Innovation, and Service System (KISS)
Categorisation of Thai Creative Industries
  Cultural Heritage:              Arts:                   Media          Functional Creation



- Crafts,                - Performing arts, and   - Film,               - Design,
- Historical and         - Visual arts            - Publishing,         - Fashion,
cultural tourism,                                 - Broadcasting, and   - Architecture,
- Thai traditional                                - Music               - Advertising, and
medicine, and                                                           - Software
- Thai food
D. Understanding innovator, creative economy, innovation, and KIBs in Bangkok

     Intensity of key players
•   Industry type and firm size matter,
    when it comes to locational
    preferences
•   Spatial changes corresponds to urban
    development patterns
•   Most important locational factors are
    those contributing to urbanized
    economies


    Identify spatial patterns and examination of determinants if service
    oriented firms in Bangkok (3 out of 15 sub-sectors)
    - Advertising, architectural and software services
    - 154 sub-districts of Bangkok City
Innovation Survey for KIBS in Thai Creative Industry

Applied Community Innovation Survey 4 (CIS4) as standard questionnaire.

The surveys were distributed to 330 firms from three selected sectors, including
 • Architecture (100 firms),
 • Advertising (100 firms), and
 • Software (130 firms).

There are 9 dimensions of analysis, which are ;
 • Characteristic of respondents,
 • Characteristic of enterprise,
 • Type of innovation,
 • Timing,
 • The effect of innovation,
 • Innovation activity and expenditure,
 • Source of innovation and cooperation of innovation activities,
 • Hamper of innovation, and
 • Intellectual property right.
Conclusions

• Location is key factor for three sectors apart from other states of the art
  on information/communication infrastructure, transport infrastructure,
  proximity to city center, and access to general and specialized knowledge,
  respectively.
• Advertising and software businesses are more product innovator than
  architecture.
• Cost reduction is main driving force to do innovation.
• In contrast, all sectors perceive innovation as a high cost activities and
  risky activities, while lack of an access to capital is not the hampering
  factor for innovation.
• In term of knowledge production and exploitation, all businesses consider
  and recognize the registration of intellectual property as a push factor to
  increase their competitiveness both in the domestic market and
  international market.

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Pac city-innovation-creative economy-thailand-16092010

  • 1. CITY, CREATIVE ECONOMY, and INNOVATION SYSTEM Dr. Pun-Arj Chairatana & Asst. Prof. Dr. Apiwat Ratanawaraha International Seminar on City Innovation and System in Asia Office of National Science, Technology, and Innovation Policy 14th Floor, Charmchuree Square Building, Bangkok, Thailand 16 August 2010
  • 2. A. CONVERGENCES of CITY, CREATIVE ECONOMY, and INNOVATION SYSTEM CITY CREATIVE ECONOMY INNOVATION SYSTEM • Internationalization • Growth from exploitation • Evolution of multi-levels • Urbanization of creative assets innovation system • Cross-cutting linkage for towards human-centric • Regionalization paradigm macro and micro • Democratization economy • Re-positioning of current • Embracing an economic, innovation system to cultural, social and serve emerging domestic technological aspects to and regional demands. human development • Process of innovator on • Creativity and intellectual creation, formation, capital as primary inputs diffusion, and for creative industries exploitation of their idea. • City as product: How city performs as magnet to induce innovator, and creativity?
  • 3. B. SERVICE AS KEY LINKAGES FOR CREATIVE ECONOMY, CITY INNOVATION, AND SYSTEMS Service innovation as new City as main platform for Service as a sunrise sector generation of innovation service systems • Share of service after 2006 • The more urbane, the more • Rethinking, and broadening has reached 70% of the world demand in variety of public perspective of service GDP and private service. innovation and innovation in • In the next decade more than • Higher and specialized service with special reference three quarters of the world education as linkages between to city. population will reside in the knowledge-based and creative • Expanding boundary of urban area. economies. innovation system to embrace social and human dimensions. • Liberalization from regional • Knowledge transaction and social and economic blocs will exploitation will increasingly superimpose national system complicated and require more and more. knowledge-intensive service • Similarity of global activities (KISA) to deliver standardization and robust solutions perception will accelerate • Service will be intermediary pace of service and hybrid agent for all key stakeholders innovation. in co-evolutionary process of lifestyles and development.
  • 4. C. Knowledge, Innovation, and Service System (KISS)
  • 5. Categorisation of Thai Creative Industries Cultural Heritage: Arts: Media Functional Creation - Crafts, - Performing arts, and - Film, - Design, - Historical and - Visual arts - Publishing, - Fashion, cultural tourism, - Broadcasting, and - Architecture, - Thai traditional - Music - Advertising, and medicine, and - Software - Thai food
  • 6. D. Understanding innovator, creative economy, innovation, and KIBs in Bangkok Intensity of key players • Industry type and firm size matter, when it comes to locational preferences • Spatial changes corresponds to urban development patterns • Most important locational factors are those contributing to urbanized economies Identify spatial patterns and examination of determinants if service oriented firms in Bangkok (3 out of 15 sub-sectors) - Advertising, architectural and software services - 154 sub-districts of Bangkok City
  • 7. Innovation Survey for KIBS in Thai Creative Industry Applied Community Innovation Survey 4 (CIS4) as standard questionnaire. The surveys were distributed to 330 firms from three selected sectors, including • Architecture (100 firms), • Advertising (100 firms), and • Software (130 firms). There are 9 dimensions of analysis, which are ; • Characteristic of respondents, • Characteristic of enterprise, • Type of innovation, • Timing, • The effect of innovation, • Innovation activity and expenditure, • Source of innovation and cooperation of innovation activities, • Hamper of innovation, and • Intellectual property right.
  • 8. Conclusions • Location is key factor for three sectors apart from other states of the art on information/communication infrastructure, transport infrastructure, proximity to city center, and access to general and specialized knowledge, respectively. • Advertising and software businesses are more product innovator than architecture. • Cost reduction is main driving force to do innovation. • In contrast, all sectors perceive innovation as a high cost activities and risky activities, while lack of an access to capital is not the hampering factor for innovation. • In term of knowledge production and exploitation, all businesses consider and recognize the registration of intellectual property as a push factor to increase their competitiveness both in the domestic market and international market.