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1. Social Marketing<br />Many online businesses generate thousands of followers on Twitter to have a more widespread customer base for introducing their products and services. Twitter marketers send appealing tweets to their followers and drive them to their targeted profile, which in turn increases the traffic to their online business and yields greater revenues. Several reports have suggested that Twitter must not be regarded as the part of effective social marketing strategy. However, being the best social networking site in the world, you cannot afford to overlook it as this micro-blogging service can maximize the business visibility on the internet and improve search engine ranking to entice more visitors to the site.<br />