Web design is one of those fields that is on a crossroads between two very dynamic areas – the Internet and art. Both of these change at a breathtaking pace, admittedly for very different reasons. As technology gives designers room to implement more of their ideas on websites, web design grows different each year. And as certain art trends get stale due to being overused, new bold strategies grab the attention of the public. Here are the five trends that we expect (and hope for) in the vibrant field of web design in 2016
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Web design is one of those fields that is on a crossroads
between two very dynamic areas – the Internet and art. Both
of these change at a breathtaking pace, admittedly for very
different reasons. As technology gives designers room to
implement more of their ideas on websites, web design grows
different each year. And as certain art trends get stale due to
being overused, new bold strategies grab the attention of the
public. Here are the five trends that we expect (and hope for)
in the vibrant field of web design in 2016:
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1) More originality
White backgrounds, long vertical scrolling and minimalism – this
was last year’s trend. While both pleasant to the eye and
useful on mobile, it has become somewhat stale. This is why
we expect an emphasis on originality as an attempt to stand
out from the competition. Originality in this case would mean
more custom-drawn images, and in general more new ideas
rather than following old patterns.
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2) Brighter, bolder colors
Vibrant colors are already making a comeback and we only
expect that to increase. Bright colors have escaped from the
cliché of being silly and are becoming more accepted in the
professional field. One reason for that is flat design,
minimalistic little icon boxes where color is used to convey a
certain message. With the increase of flat design mostly
thanks to mobile, colors will be more present in the future of
web design.
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3) Microinteractions
Microinteractions or micro experiences will also become more
prevalent in web design. In case you’re unfamiliar with the
term, it essentially describes little interactions within the site.
Facebook Likes are a good example. Microinteractions can
help you engage users with little snippets and urge them to
take a certain action, like booking tickets or sharing
something on social media.
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4) More motion in images
Storytelling and moving images in general are a rising trend on
all kinds of websites – from personal blogs to news outlets
and corporate. Cinemagraphs and other products of motion
design are getting lighter in size and better in quality, allowing
their easy integration on websites. However, we don’t expect
web designers to go overboard with those. Although motion
images are an excellent way to grab attention, using too
many can quickly become a burden to the eye.
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5) Typeface revolution
Font types and font sizes have been generally universal for a
while now. With the web opening up thanks to tools like
Google Fonts, there is place for better integration of all kinds
of typefaces. This will lead to new opportunities for designers
as well. Fonts might seem like a small thing, but any
improvement to legibility and attractiveness of a body of text
can have a huge impact on user perception. We expect more
designers to experiment with new things and contribute to
the increase of originality mentioned in the first prediction.