As the holiday season approaches, there are many marketing opportunities that present themselves to freelancers. And while throughout the rest of the year, marketing might be a pain, it can be surprisingly fun during the holidays. Injecting a bit of holiday spirit into your customer interactions helps you nurture your business relationships by spreading some of that end-of-the-year joyfulness. So, here are a few marketing ideas for the winter festivities:

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As the holiday season approaches, there are many marketing
opportunities that present themselves to freelancers. And
while throughout the rest of the year, marketing might be a
pain, it can be surprisingly fun during the holidays. Injecting a
bit of holiday spirit into your customer interactions helps you
nurture your business relationships by spreading some of
that end-of-the-year joyfulness. So, here are a few marketing
ideas for the winter festivities:

3. info@freelancermap.com
Firstly and probably most obviously, the winter holidays are a time
for giving. So, in that spirit, you might want to provide some extra
benefits to your clients. Here, relatively straightforward marketing
techniques (e.g. 5% off until the end of the year or any other kind of
discounts, are meant to increase your sales during the holidays. For
most freelancers, that is a time when they don’t usually work too
much and the little extra incentive could go a long way. But you can
also go for things like gift certificates if your services allow for that.
This can be the case if you make and ship specific products, which
can also be great presents. Look at your services, think about what
makes sense and go for it!
1. Gift certificates and special offers

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One of the best things about the winter holiday season is that
everyone is happier. There are gifts, family reunions and all kinds of
other good stuff (like lots and lots of eating). Why don’t you make
your marketing strategy about getting together and celebrating,
too? Whether you have a blog, site or an active social media
presence, ask the community around it to make something
together. This can be a donation to a charity organization, a gift list
for a specific field (like tech) or even a competition. All of that does
two things – it increases engagement and reminds people that
you’re more than just a bunch of posts that appear regularly on
their timeline.
2. Community events

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3. Little website touches
Are the steps above a bit too much for you? Don’t worry, there
are also smaller things you can do, which can also have quite a
bit of impact. Like for example freshening up your website.
Create a version of your logo with some snowflakes, gift boxes
or flying reindeers with red noses. That might seem too small of
a detail to change anything, but it actually does. It, again,
reminds your customers that you are a real person with feelings
and emotions, thus paving the path for a better relationship and
it invokes positive emotions. If you want to go bigger, you can
always do stuff like special Christmas videos in your home office
or with other fellow freelancers. But even the tiniest of things
can lead to differentiating yourself from a faceless competition.

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If you are one of those freelancers that has built up their
reputation upon their personality and being transparent, the
end of the year is a great time for you to openly interact with
your clients. Whether it is via Facebook or email, talk to them
about what you have achieved this year and where you are
headed for the next one. You probably already thought about
it anyway, but sharing it can be invaluable. Your clients will
see an engaged freelancer who reflects upon their past and
plans their future – this is a person who they can trust with
the next contract.
4. Share your end-of-the-year thoughts

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And last but not least, just take the occasion to be nice to
your clients. Remind them that you’re there. Tell them that
you’re glad to have worked together in the past year and are
looking forward to the next. Make it short, but personal and
nice. Whether it is a postcard, an email, a Facebook post or a
tweet, you can’t go wrong with genuinely wishing somebody
happy holidays.
5. Just wish your clients happy holidays

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