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First-­‐time	
  buyers	
  in	
  major	
  Canadian	
  markets	
  
                            move	
  to	
  get	
  in	
  ahead	
  of	
  higher	
  interest	
  rates,	
  says	
  RE/MAX	
  
	
  
	
  
Driven	
  by	
  the	
  threat	
  of	
  higher	
  interest	
  rates	
  down	
  the	
  road,	
  first-­‐time	
  buyers	
  are	
  contributing	
  to	
  strong	
  upward	
  
momentum	
  in	
  residential	
  housing	
  markets	
  across	
  the	
  country,	
  according	
  to	
  a	
  report	
  released	
  by	
  RE/MAX.	
  
	
  
The	
  RE/MAX	
  First-­‐Time	
  Buyers	
  Report,	
  highlighting	
  trends	
  and	
  developments	
  in	
  nineteen	
  major	
  Canadian	
  
centres,	
  found	
  that	
  low	
  interest	
  rates	
  and	
  balanced	
  market	
  conditions	
  have	
  provided	
  significant	
  impetus	
  in	
  
2011,	
  particularly	
  at	
  lower	
  price	
  points.	
  	
  Just	
  over	
  30	
  per	
  cent	
  of	
  markets	
  are	
  reporting	
  sales	
  in	
  excess	
  of	
  2010	
  
levels	
  as	
  a	
  result,	
  while	
  almost	
  70	
  per	
  cent	
  have	
  experienced	
  an	
  upswing	
  in	
  average	
  price.	
  	
  Leading	
  the	
  country	
  
in	
  terms	
  of	
  percentage	
  increases	
  in	
  the	
  number	
  of	
  homes	
  sold	
  are	
  Western	
  Canadian	
  markets,	
  including	
  
Saskatoon	
  (up	
  close	
  to	
  15	
  per	
  cent),	
  Greater	
  Vancouver	
  (up	
  close	
  to	
  12	
  per	
  cent),	
  and	
  Winnipeg	
  (up	
  just	
  over	
  11	
  
per	
  cent).	
  	
  With	
  an	
  average	
  price	
  hike	
  of	
  close	
  to	
  20	
  per	
  cent	
  year-­‐to-­‐date	
  (February),	
  Greater	
  Vancouver	
  
continues	
  to	
  show	
  unprecedented	
  strength,	
  followed	
  by	
  Hamilton-­‐Burlington	
  (eight	
  per	
  cent),	
  Quebec	
  City	
  
(seven	
  per	
  cent),	
  Winnipeg	
  (close	
  to	
  seven	
  per	
  cent),	
  Greater	
  Toronto	
  (five	
  per	
  cent),	
  and	
  Greater	
  Montreal	
  
(five	
  per	
  cent).	
  	
  	
  
	
  
Despite	
  homeownership	
  rates	
  approaching	
  70	
  per	
  cent,	
  there	
  is	
  clearly	
  room	
  for	
  growth	
  as	
  entry-­‐level	
  buyers	
  
make	
  their	
  moves	
  from	
  coast-­‐to-­‐coast,	
  undeterred	
  by	
  higher	
  housing	
  values	
  and	
  changes	
  to	
  lending	
  criteria.	
  	
  
Many	
  purchasers	
  intent	
  on	
  realizing	
  homeownership	
  are	
  scaling	
  back	
  on	
  expectations	
  or	
  are	
  willing	
  to	
  sacrifice	
  
location,	
  quality	
  and/or	
  size	
  to	
  make	
  their	
  dream	
  a	
  reality	
  –	
  not	
  unlike	
  generations	
  before	
  them.	
  
	
  
Inventory	
  levels,	
  while	
  tight	
  in	
  several	
  larger	
  centres,	
  are	
  more	
  balanced	
  overall,	
  giving	
  first-­‐time	
  buyers	
  a	
  good	
  
selection	
  of	
  housing	
  product	
  from	
  which	
  to	
  choose.	
  	
  Not	
  surprisingly,	
  condominium	
  apartments	
  and	
  town	
  
homes	
  have	
  become	
  the	
  first	
  step	
  for	
  many	
  entry-­‐level	
  purchasers,	
  especially	
  in	
  Greater	
  Vancouver,	
  Victoria,	
  
Kelowna,	
  Edmonton,	
  Calgary,	
  London-­‐St.	
  Thomas,	
  Hamilton-­‐Burlington,	
  Greater	
  Toronto,	
  the	
  Island	
  of	
  
Montreal,	
  and	
  Halifax-­‐Dartmouth	
  where	
  average	
  prices	
  have	
  risen	
  unabated	
  in	
  recent	
  years.	
  	
  
	
  
With	
  the	
  Canadian	
  economy	
  on	
  firmer	
  footing	
  overall,	
  residential	
  real	
  estate	
  is	
  well-­‐positioned	
  moving	
  into	
  the	
  
traditionally	
  busy	
  spring	
  market.	
  	
  Consumer	
  confidence	
  is	
  climbing	
  in	
  conjunction	
  with	
  economic	
  performance,	
  
and	
  concerns	
  over	
  a	
  secondary	
  recession	
  fade	
  with	
  each	
  passing	
  day.	
  	
  The	
  mood	
  is	
  cautiously	
  optimistic,	
  as	
  
first-­‐time	
  buyers	
  enter	
  the	
  market.	
  
	
  
Changes	
  to	
  recent	
  financing	
  criteria	
  have	
  not	
  created	
  the	
  anticipated	
  run	
  up	
  in	
  activity	
  in	
  most	
  markets.	
  	
  From	
  a	
  
financial	
  standpoint,	
  most	
  rookie	
  home	
  buyers	
  remain	
  quite	
  prudent.	
  	
  Those	
  making	
  the	
  leap	
  are	
  not	
  doing	
  it	
  
lightly,	
  buying	
  within	
  their	
  means.	
  	
  While	
  this	
  most	
  recent	
  round	
  of	
  policy	
  tightening	
  will	
  likely	
  have	
  a	
  negligible	
  
effect	
  on	
  demand,	
  the	
  message	
  is	
  getting	
  across.	
  	
  	
  
	
  
Affordability	
  remains	
  a	
  growing	
  concern	
  in	
  most	
  markets,	
  and—aside	
  from	
  first-­‐time	
  purchasers—no	
  one	
  is	
  
more	
  in	
  tune	
  with	
  that	
  than	
  housing	
  planners	
  and	
  developers.	
  	
  In	
  fact,	
  the	
  growing	
  demand	
  for	
  reasonably-­‐
priced	
  product	
  is	
  creating	
  a	
  shift	
  in	
  the	
  country’s	
  housing	
  mix.	
  	
  That	
  trend	
  is	
  expected	
  to	
  gain	
  traction	
  in	
  coming	
  
years,	
  as	
  builders	
  look	
  to	
  create	
  greater	
  options	
  for	
  those	
  seeking	
  to	
  realize	
  homeownership.	
  	
  	
  	
  In	
  recent	
  years,	
  
builders	
  have	
  helped	
  ease	
  the	
  move	
  to	
  homeownership	
  by	
  concentrating	
  on	
  intensification—condominium	
  
buildings	
  with	
  smaller	
  suites	
  and	
  small-­‐lot	
  subdivisions	
  offering	
  detached,	
  compact	
  homes	
  at	
  a	
  fraction	
  of	
  the	
  
cost	
  of	
  a	
  traditional	
  single-­‐family	
  home.	
  	
  	
  On	
  the	
  flip	
  side,	
  the	
  affordability	
  factor	
  is	
  also	
  breathing	
  new	
  life	
  into	
  
tired	
  older	
  neighbourhoods,	
  and	
  that,	
  in	
  turn,	
  is	
  contributing	
  to	
  rising	
  values.	
  	
  	
  
                                                                                                	
  
                                                                                           -­‐more-­‐	
  
RE/MAX	
  First-­‐time	
  Buyers	
  Report	
  2011.....2	
  
	
  
	
  
As	
  prices	
  escalate,	
  first-­‐time	
  buyers	
  are	
  indeed	
  spending	
  more—some	
  out	
  of	
  necessity,	
  but	
  others	
  are	
  simply	
  in	
  
a	
  position	
  to	
  do	
  so.	
  	
  Unlike	
  in	
  years	
  past—a	
  greater	
  percentage	
  of	
  today’s	
  first-­‐time	
  buyer	
  pool	
  is	
  comprised	
  of	
  
dual-­‐income,	
  college	
  or	
  university-­‐educated	
  couples	
  with	
  solid	
  earnings.	
  	
  They’re	
  spending	
  close	
  to	
  average	
  
price	
  or	
  slightly	
  more	
  to	
  secure—in	
  most	
  cases—a	
  better	
  location	
  or	
  a	
  home	
  that	
  will	
  grow	
  with	
  them.	
  	
  	
  Yet,	
  the	
  
fact	
  remains	
  that	
  those	
  on	
  a	
  tighter	
  budget	
  can	
  get	
  in	
  for	
  considerably	
  less,	
  with	
  reasonable	
  choices	
  in	
  every	
  
major	
  market	
  across	
  the	
  country.	
  	
  	
  While	
  some	
  may	
  feel	
  discouraged	
  by	
  eroding	
  affordability	
  levels,	
  the	
  
underlying	
  confidence	
  in	
  the	
  concept	
  of	
  homeownership	
  is	
  rising.	
  
	
  
While	
  market	
  conditions	
  are	
  one	
  thing	
  that	
  influences	
  first-­‐time	
  buyers,	
  few	
  things	
  trump	
  the	
  fundamental	
  
belief	
  in	
  homeownership.	
  	
  Today’s	
  entry-­‐level	
  buyers	
  are	
  steadfast	
  in	
  their	
  mindset.	
  	
  They	
  know	
  they	
  have	
  to	
  
live	
  somewhere,	
  but	
  they	
  simply	
  don’t	
  want	
  to	
  pay	
  someone	
  else’s	
  mortgage.	
  	
  Savvy	
  or	
  practical,	
  they	
  remain	
  a	
  
driving	
  force.	
  	
  The	
  bottom	
  line	
  is	
  that	
  the	
  demand	
  for	
  entry-­‐level	
  product	
  will	
  remain	
  steady.	
  	
  The	
  role	
  of	
  
starter	
  homes	
  in	
  the	
  marketplace	
  is	
  becoming	
  ever	
  more	
  vital.	
  
	
  
	
  
                                                                  COST	
  TO	
  FINANCE	
  AN	
  AVERAGE-­‐PRICED	
  HOME*
	
  
                                                                                   Five	
  Per	
  Cent                                 Amount        Monthly                                          Income	
  
	
          Market                                           Average	
  Price	
   Downpayment                                         Financed Carrying	
  Costs                                     Required

	
          Greater	
  V ancouver                                       $780,819                          $39,041                      $741,778                            $3,479                     $130,460
            Victoria                                                    $489,113                          $24,456                      $464,657                            $2,179                      $81,722
	
          Kelowna**                                                   $390,462                          $19,523                      $370,939                            $1,740                      $65,239
            Edmonton                                                    $313,242                          $15,662                      $297,580                            $1,396                      $52,337
	
          Calgary	
  Metro**                                          $410,664                          $20,533                      $390,131                            $1,830                      $68,614
            Regina                                                      $266,701                          $13,335                      $253,366                            $1,188                      $44,561
	
          Saskatoon                                                   $292,463                          $14,623                      $277,840                            $1,303                      $48,865
            Winnipeg                                                    $228,822                          $11,441                      $217,381                            $1,020                      $38,232
	
          Ottawa                                                      $334,357                          $16,718                      $317,639                            $1,490                      $55,865
            Greater	
  Toronto**                                        $442,978                          $22,149                      $420,829                            $1,974                      $74,013
	
          Hamilton-­‐Burlington                                       $329,305                          $16,465                      $312,840                            $1,467                      $55,021
            Kitchener-­‐Waterloo**                                      $283,844                          $14,192                      $269,652                            $1,265                      $47,425
	
          London-­‐St.	
  Thomas**                                    $226,709                          $11,335                      $215,374                            $1,010                      $37,879
            Québec	
  City**                                            $239,329                          $11,966                      $227,363                            $1,066                      $39,987
	
          Island	
  of	
  Montréal**                                  $354,549                          $17,727                      $336,822                            $1,580                      $59,238
            Moncton                                                     $153,028                           $7,651                      $145,377                              $682                      $25,568
	
          Halifax-­‐Dartmouth                                         $257,355                          $12,868                      $244,487                            $1,147                      $42,999
            Prince	
  Edward	
  Island                                  $142,218                           $7,111                      $135,107                              $634                      $23,762
	
          St.	
  John's**                                             $255,512                          $12,776                      $242,736                            $1,138                      $42,691

	
          *Repres ents 	
  G ros s 	
  D ebt	
  R a ti o	
  o f	
  32	
  p er	
  cent,	
  5-­‐yea r	
  cl os ed	
  fi xed-­‐ra te	
  m ortga ge	
  a t	
  3.89	
  p er	
  cent,	
  a nd	
  a 	
  30-­‐yea r
            	
  	
  a morti za ti on	
  p eri od	
  b a s ed	
  o n	
  F ebrua ry	
  	
  2011	
  yea r-­‐to-­‐da te	
  a vera ge	
  p ri ce.	
  	
  I ncome	
  requi red	
  d oes 	
  n ot	
  ta ke	
  i nto	
  
	
          	
  	
  a ccount	
  p roperty	
  ta x,	
  h ea t	
  o r	
  m ortga ge	
  i ns ura nce.
            Ca rryi ng	
  Cos ts 	
  a nd	
  I ncome	
  D a ta 	
  Ca l cul a ted	
  b y:	
  Mi l es 	
  Kul i k,	
  Veri co	
  MHC	
  Mortga ge	
  S ervi ces
	
          Avera ge	
  Pri ce	
  S ource:	
  Ca na di a n	
  R ea l 	
  Es ta te	
  As s oci a ti on,	
  Loca l 	
  R ea l 	
  Es ta te	
  B oa rds **
         	
  
	
  

                                                                                                             ###	
  

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Remax First Time Buyers

  • 1. First-­‐time  buyers  in  major  Canadian  markets   move  to  get  in  ahead  of  higher  interest  rates,  says  RE/MAX       Driven  by  the  threat  of  higher  interest  rates  down  the  road,  first-­‐time  buyers  are  contributing  to  strong  upward   momentum  in  residential  housing  markets  across  the  country,  according  to  a  report  released  by  RE/MAX.     The  RE/MAX  First-­‐Time  Buyers  Report,  highlighting  trends  and  developments  in  nineteen  major  Canadian   centres,  found  that  low  interest  rates  and  balanced  market  conditions  have  provided  significant  impetus  in   2011,  particularly  at  lower  price  points.    Just  over  30  per  cent  of  markets  are  reporting  sales  in  excess  of  2010   levels  as  a  result,  while  almost  70  per  cent  have  experienced  an  upswing  in  average  price.    Leading  the  country   in  terms  of  percentage  increases  in  the  number  of  homes  sold  are  Western  Canadian  markets,  including   Saskatoon  (up  close  to  15  per  cent),  Greater  Vancouver  (up  close  to  12  per  cent),  and  Winnipeg  (up  just  over  11   per  cent).    With  an  average  price  hike  of  close  to  20  per  cent  year-­‐to-­‐date  (February),  Greater  Vancouver   continues  to  show  unprecedented  strength,  followed  by  Hamilton-­‐Burlington  (eight  per  cent),  Quebec  City   (seven  per  cent),  Winnipeg  (close  to  seven  per  cent),  Greater  Toronto  (five  per  cent),  and  Greater  Montreal   (five  per  cent).         Despite  homeownership  rates  approaching  70  per  cent,  there  is  clearly  room  for  growth  as  entry-­‐level  buyers   make  their  moves  from  coast-­‐to-­‐coast,  undeterred  by  higher  housing  values  and  changes  to  lending  criteria.     Many  purchasers  intent  on  realizing  homeownership  are  scaling  back  on  expectations  or  are  willing  to  sacrifice   location,  quality  and/or  size  to  make  their  dream  a  reality  –  not  unlike  generations  before  them.     Inventory  levels,  while  tight  in  several  larger  centres,  are  more  balanced  overall,  giving  first-­‐time  buyers  a  good   selection  of  housing  product  from  which  to  choose.    Not  surprisingly,  condominium  apartments  and  town   homes  have  become  the  first  step  for  many  entry-­‐level  purchasers,  especially  in  Greater  Vancouver,  Victoria,   Kelowna,  Edmonton,  Calgary,  London-­‐St.  Thomas,  Hamilton-­‐Burlington,  Greater  Toronto,  the  Island  of   Montreal,  and  Halifax-­‐Dartmouth  where  average  prices  have  risen  unabated  in  recent  years.       With  the  Canadian  economy  on  firmer  footing  overall,  residential  real  estate  is  well-­‐positioned  moving  into  the   traditionally  busy  spring  market.    Consumer  confidence  is  climbing  in  conjunction  with  economic  performance,   and  concerns  over  a  secondary  recession  fade  with  each  passing  day.    The  mood  is  cautiously  optimistic,  as   first-­‐time  buyers  enter  the  market.     Changes  to  recent  financing  criteria  have  not  created  the  anticipated  run  up  in  activity  in  most  markets.    From  a   financial  standpoint,  most  rookie  home  buyers  remain  quite  prudent.    Those  making  the  leap  are  not  doing  it   lightly,  buying  within  their  means.    While  this  most  recent  round  of  policy  tightening  will  likely  have  a  negligible   effect  on  demand,  the  message  is  getting  across.         Affordability  remains  a  growing  concern  in  most  markets,  and—aside  from  first-­‐time  purchasers—no  one  is   more  in  tune  with  that  than  housing  planners  and  developers.    In  fact,  the  growing  demand  for  reasonably-­‐ priced  product  is  creating  a  shift  in  the  country’s  housing  mix.    That  trend  is  expected  to  gain  traction  in  coming   years,  as  builders  look  to  create  greater  options  for  those  seeking  to  realize  homeownership.        In  recent  years,   builders  have  helped  ease  the  move  to  homeownership  by  concentrating  on  intensification—condominium   buildings  with  smaller  suites  and  small-­‐lot  subdivisions  offering  detached,  compact  homes  at  a  fraction  of  the   cost  of  a  traditional  single-­‐family  home.      On  the  flip  side,  the  affordability  factor  is  also  breathing  new  life  into   tired  older  neighbourhoods,  and  that,  in  turn,  is  contributing  to  rising  values.         -­‐more-­‐  
  • 2. RE/MAX  First-­‐time  Buyers  Report  2011.....2       As  prices  escalate,  first-­‐time  buyers  are  indeed  spending  more—some  out  of  necessity,  but  others  are  simply  in   a  position  to  do  so.    Unlike  in  years  past—a  greater  percentage  of  today’s  first-­‐time  buyer  pool  is  comprised  of   dual-­‐income,  college  or  university-­‐educated  couples  with  solid  earnings.    They’re  spending  close  to  average   price  or  slightly  more  to  secure—in  most  cases—a  better  location  or  a  home  that  will  grow  with  them.      Yet,  the   fact  remains  that  those  on  a  tighter  budget  can  get  in  for  considerably  less,  with  reasonable  choices  in  every   major  market  across  the  country.      While  some  may  feel  discouraged  by  eroding  affordability  levels,  the   underlying  confidence  in  the  concept  of  homeownership  is  rising.     While  market  conditions  are  one  thing  that  influences  first-­‐time  buyers,  few  things  trump  the  fundamental   belief  in  homeownership.    Today’s  entry-­‐level  buyers  are  steadfast  in  their  mindset.    They  know  they  have  to   live  somewhere,  but  they  simply  don’t  want  to  pay  someone  else’s  mortgage.    Savvy  or  practical,  they  remain  a   driving  force.    The  bottom  line  is  that  the  demand  for  entry-­‐level  product  will  remain  steady.    The  role  of   starter  homes  in  the  marketplace  is  becoming  ever  more  vital.       COST  TO  FINANCE  AN  AVERAGE-­‐PRICED  HOME*   Five  Per  Cent Amount Monthly Income     Market Average  Price   Downpayment Financed Carrying  Costs Required   Greater  V ancouver $780,819 $39,041 $741,778 $3,479 $130,460 Victoria $489,113 $24,456 $464,657 $2,179 $81,722   Kelowna** $390,462 $19,523 $370,939 $1,740 $65,239 Edmonton $313,242 $15,662 $297,580 $1,396 $52,337   Calgary  Metro** $410,664 $20,533 $390,131 $1,830 $68,614 Regina $266,701 $13,335 $253,366 $1,188 $44,561   Saskatoon $292,463 $14,623 $277,840 $1,303 $48,865 Winnipeg $228,822 $11,441 $217,381 $1,020 $38,232   Ottawa $334,357 $16,718 $317,639 $1,490 $55,865 Greater  Toronto** $442,978 $22,149 $420,829 $1,974 $74,013   Hamilton-­‐Burlington $329,305 $16,465 $312,840 $1,467 $55,021 Kitchener-­‐Waterloo** $283,844 $14,192 $269,652 $1,265 $47,425   London-­‐St.  Thomas** $226,709 $11,335 $215,374 $1,010 $37,879 Québec  City** $239,329 $11,966 $227,363 $1,066 $39,987   Island  of  Montréal** $354,549 $17,727 $336,822 $1,580 $59,238 Moncton $153,028 $7,651 $145,377 $682 $25,568   Halifax-­‐Dartmouth $257,355 $12,868 $244,487 $1,147 $42,999 Prince  Edward  Island $142,218 $7,111 $135,107 $634 $23,762   St.  John's** $255,512 $12,776 $242,736 $1,138 $42,691   *Repres ents  G ros s  D ebt  R a ti o  o f  32  p er  cent,  5-­‐yea r  cl os ed  fi xed-­‐ra te  m ortga ge  a t  3.89  p er  cent,  a nd  a  30-­‐yea r    a morti za ti on  p eri od  b a s ed  o n  F ebrua ry    2011  yea r-­‐to-­‐da te  a vera ge  p ri ce.    I ncome  requi red  d oes  n ot  ta ke  i nto        a ccount  p roperty  ta x,  h ea t  o r  m ortga ge  i ns ura nce. Ca rryi ng  Cos ts  a nd  I ncome  D a ta  Ca l cul a ted  b y:  Mi l es  Kul i k,  Veri co  MHC  Mortga ge  S ervi ces   Avera ge  Pri ce  S ource:  Ca na di a n  R ea l  Es ta te  As s oci a ti on,  Loca l  R ea l  Es ta te  B oa rds **     ###