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FROM LOCAL TO GLOBAL

SOLUTIONS
FOR A BETTER
PLANET




June 2010 - The China Green Tour
Beijing, Shanghai, Guangzhou, Chongqing, Taiyuan, Hohhot

40 experts and lectures on urban, social, business, technological,
individual and collective solutions for a better planet.
20 documentary films on environmental emergencies.


A local and GLOBAL event FOR AWARENESS AND ACTION
01
The China Green Tour

The China Green Tour is conceived as        In June 2010, a month after the official opening of the Shanghai
                                            Expo, in eight universities all over China we will screen docu-
participatory non-profit event to promote   mentaries about the main eco-issues of our current environmen-
                                            tal crisis: water, waste, energy, climate change, urbanisation,
environmental awareness in China by         food, deforestation, desertification..., and present from all over
spreading knowledge of both issues          the world inspiring examples of pragmatic solutions.

and solutions and to promote through
                                            Films and Lectures about Solutions
dialogue and inspiring examples indivi-
dual, collective, non-profit and business   Twenty major green documentaries will be screened to give
                                            the public an informative and emotionally engaging up-to-date
greener actions.                            understanding of green issues. The screenings will be immedi-
                                            ately followed by the lectures.

                                            Scientists, engineers, social workers, entrepreneurs, Nobel prize
                                            winners, architects, ingenious thinkers and personalities from the
                                            world of politics, sports and the arts will talk about their experi-
                                            ences in thinking and producing successful solutions.

                                            These 40 extraordinary speeches and examples of how to think
                                            and produce locally adapted solutions, will be filmed, edited,
                                            translated into English, Chinese and Spanish and made freely
                                            available on the world wide web through a dedicated website
                                            with information on the topics, partners, educational and online
                                            resources links.

                                            The wide range of topics and guest speakers will help us to pub-
                                            licized the China Green Tour not only in universities but deep
                                            inside civil society.
02
Where?

A Green Tour in a country that will have      China is the factory of the world but its terrritory reveals many
                                              local differences and issues. Cities on the Tour were chosen for
1 billion consumers of goods, materials       their roles and symbolic association in contemporary China.
and energy in its urban cities in 15 years.   The China Green Tour will be held in:
                                              Beijing - the Capital of China
A travelling event with a national, inter-    Shanghai - China’s financial center	
national and local impact                     Guangzhou - the heart of China’s manufacturing industry and
                                              trade
                                              Chongqing (Sichuan) - the symbol of China’s recent urbanisa-
                                              tion
                                              Taiyuan (Shanxi) - the coal province capital
                                              Hohhot (Inner Mongolia) - the symbol of the local and inter-
                                              national consequences of green issues (desertification, sand
                                              storm, acid rain...)

                                              Program: Openings Nights, Films, Lectures,
                                              Media and Meetings
                                              Professionals from major TV, Radio and Internet Portals in China
                                              have already sent us their personal support to broadcast, anounce
                                              and relay widely the events, topics and lectures of the China Green
                                              Tour, (see NGOs and Media file).

                                              Meetings with Decisions Makers and Gala Openings

                                              An opening gala will launch the Tour in Beijing in the presence of
                                              officials, international guests, movie stars, entrepreneurs, scien-
                                              tists, NGOs and our business, media and private partners.
                                              In order to promote intellectual exchange and business opportu-
                                              nities, additional gala openings and private meetings are planned
                                              in every city between our guests, partners and Chinese local offi-
                                              cials, NGOs and decision makers.
03
Program: Nature knows no Borders

Will China succeed in really going     A travelling tour all over China,
                                       an opportunity of exchanges
green or not, it will affect us all.
                                       The events of the China Green Tour, as well as the lectures and
                                       the website, will be promoted as One and largely relayed by our
                                       media partners and network in China.

                                       We will invite national and international blogs, press, universities
                                       and NGOs to relay and use the China Green Tour as an informa-
                                       tive and participatory tool for exchanges, knowledge and action.


                                       Five Elements - Five days of films,
                                       lectures and events

                                       The Green China Tour will be organised symbolically around
                                       the theme of the five traditionnal chinese elements: Wood, Fire,
                                       Earth, Metal and Water.

                                       The Day of Wood will be dedicated to issues of forests, plants,
                                       deforestation and soil erosion .

                                       The day of Fire will highlight energy and industrial transforma-
                                       tion process.

                                       The day of Earth will focus on food, agriculture, population
                                       and biodiversity.

                                       The day of Metal will shake out financial and development
                                       topics and see how development and economic concerns meet
                                       environmental issues.

                                       The day of Water will close the round with discussions about the
                                       ocean, geography and climate refugees ; perspectives and prospec-
                                       tives on water stress will be the key focus of the closing day.
04
Solutions and best practices

40 worldwide examples of solutions,   The lectures

40 guests and lectures for hope and   As the range of subjects is wide and our guest speakers have
                                      limited time, we will ask them to make only one speech during
sustainable development               their stay in China. This will lead us to invite 40 guests to embrace
                                      a very large range of solutions. Among them:

                                      Succesful examples of reforestation in Korea and Kenya

                                      Sustainable urban management of water, energy, public transport and
                                      waste in developed and developing countries

                                      Inspirational story of the micro-credit in Bangladesh

                                      Effective examples of corporate social responsibility

                                      Cutting edge engineering, bionergy and recycling technology to
                                      produce energy from waste, light, wind, sea, algae...

                                      NGOs local actions for sustainable development and green protection
                                      in India, Africa, China and elsewhere

                                      Successful local examples of green regulations and development in
                                      Europe, China, North and South America.

                                      Eco-village in Europe which turned green twenty years ago and saved
                                      their local economy

                                      Revival of rural activity and forest in Rajasthan by the use of secular
                                      water recuperation methods and active non-profit commitment

                                      Advanced technology and traditional knowledge which avoids the use
                                      of pesticides and cleans water and soil

                                      The story of eco-friendly living quarters in urban capitals in Europe
                                      (Sweden, Germany, Denmark, England)

                                      Green entrepreneurs success stories from the US, China, India,
                                      Europe...

                                      Individual and collective solutions for saving energy

                                      Alternative thinking to consider our needs and their environmental
                                      impact

                                      New Urban and architectural ways to preserve and protect our planet...
05
CHINA: From Local to Global

The best policies will not be effective if   Growing local actions and concern could also help greener poli-
                                             cies to be more widely accepted, strengthened or simply effective.
people do not make it                        The point is not to cast any particular blame of responsibility. It
happen locally.                              is too late for that. We prefer instead to show inspiring examples
                                             in the social, scientific and business field that already exist and
                                             convey the message that solutions lay in everyone’s hands and
                                             should be locally adapted.

                                             Globalization works not only for trade and information but also for
                                             consequences. CO2 affects everyone as climate change, deserti-
                                             fication, water and food stress will affect deeply the geography,
                                             the social demographic as well as the social stability of the world.
                                             What our neighbours do or not affect us all.

                                             With their still early stage of economic development, their ris-
                                             ing population, their high rate of urbanisation and the legitimate
                                             aspiration to better living standards, developing countries, and
                                             more specifically China by its geography, population and influ-
                                             ence, will be of major importance on the world green «balance».

                                             Therefore the aim of the China Green Tour, as a communication
                                             tool, is to act where people from the civil society, from manual
                                             workers to CEO’s, officials and consumers, have directly and
                                             undirectly the most important impact on our planet and yet have
                                             not a clear understanding of their environmental footprint or the
                                             solutions to change it.
06
Practical information

A professional team                                  Who’s doing it?

An International network of                          The China Green Tour is organised by a non-profit association
Private-Web and Media Supporters                     based in Paris called: «Solutions pour une Meilleure Planète».

to spread the word.                                  Its founders, Matthieu Wolmark, Liyan Du (Ignea Ltd, HK), Guan
                                                     Yao (Autumn Time, Beijing) are professionals in the field of doc-
                                                     umentary films, media industry and cultural event organisation
Our professionals                                    both in Europe and China.
media supporters work for:
                                                     The China Green Tour is a non-profit event as we want to use our
TV
                                                     network and skills to do something for our future. But the event is
CCTV-4, CCTV-9, Phoenix TV,
                                                     also meant, in order to get a real impact in the civil society, to be
Beijing Satelitte Channel,
China Education Television, Hebei TV,                produced the same way in term of organisation,«marketing» and
Hunan TV, BTV-3, Dragon TV, CBN TV,                  communication as any professional one.
SCTV, StarTV, Hunan TV...
                                                     The structure of organisation is a participatory one. That is why
Web                                                  we have brought together eight local chinese green student asso-
Beijing Youth Network, Sina.com, Sohu.net,           cations to our project. You will find a brief description of it in
Youku.com, Baidu.com ,Beijing Music Radio,           the «NGOs and Media supports» file. As we are entering in the
People.com.cn,Net Media, Beijing.gov.cn,             active preparation of the Tour (guests invitations, documentaries
China Interactive Corp...                            preselection, funding...) we are establishing a national and inter-
                                                     national network of active supporters and assistants.
Radio
China National Radio, Beijing Radio News, S          Our Network of supporters is growing everyday. We already have
hanghai East Radio, Shanxi People’s radio station,   received personal supports of Chinese media professionals from
China Radio International, Green lemon radio...
                                                     TV, Press, Radio and Internet portals. Major video and news por-
                                                     tals have also agreed on the principle of promoting with efficiency
Press
Economic Daily, China Youth Daily,                   the China Green Tour on their portals.
Beijing Youth Daily,
Morning Post (Beijing) Oriental Morning Post,        You will find in the «NGOs and Media Support» file a selection
Wenhui News,                                         of emails, a description of the media involved and their coverage.
The Bund, Xinmin Weekly,                             As we just have started the preparation of the Tour, we expect to
Sichuan Daily Chengdu Daily,                         expand exponentially the coverage of the China Green Tour by
Nanfang Daily...                                     private, media and blog support.
07
Note from the founders
                             The green emergency can also be a real opportunity
                             to build a better world.
                             Note from the founders
                             The idea of China Green Tour was born from a growing concern of its founders about green issues.
                             We are just normal people that had no knowledge about global warming or the environmental situ-
                             ation just a few years ago. Through documentaries and personal experiences, we gradually realised
                             that we had to do something for us and the others. So we decided to use our skills and professional
                             network to build this non-profit event.
                             The green issues, thanks to documentary filmakers, NGOs, media and corporate responsibility are
                             by now an individual and a collective concern in the Western world. This sense of the emergency is
                             not as widely shared in developing countries.
CONTACT                      Increasing natural disasters, health problems, ecolo-nomical migrations and energy issues show us
                             that we, as a species, are facing the most difficult challenge of all time.
Solutions
Pour une meilleure           As strange as it may sound, the human brain and talent might be seen - by its extraordinary achieve-
planète
                             ments in science, knowledge, medicine and technology – as our most dangerous predators.
Association loi 1901
Non profit organization      But if our incredible development is surely bringing us to a quite difficult time, it could also be the
                             main tool to avoid a predictible catastrophe.
T + 33 6 1173 88 82
forabetterplanet@gmail.com   We believe that people are the key and that global solutions will come also from the multiplication of
                             many locally adapted actions. As Rajasthan is not California or France, it needs adapted solutions,
                             but it also needs hope. We want to remind and be reminded that doing something for nature, for us
                             as well as for others, is just a normal thing to do.
                             That is why we will invite people from Europe, Asia, North and South America, Australia, Russia,
                             from all fields to show that we are all interconnected, that there is plenty of small and large adapted
                             solutions and that everywhere on this planet people, NGOs, corporates, scientifics and even officials
                             or movie stars do care about it in a way that they have imagined and produced solutions that work.
                             That is also the reason why we invite you as a Guest, an NGO, a Corporate Company with a concern
                             for social responsibility or simply just as a friendly Green Supporter to join the China Green Tour.

                             Looking forward to hear from you soon,

                             Matthieu Wolmark
                             October 2009

                             President of Solutions pour une Meilleure Planète
                             Co-founder of the China Green Tour

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Green tour.ex.summary

  • 1. FROM LOCAL TO GLOBAL SOLUTIONS FOR A BETTER PLANET June 2010 - The China Green Tour Beijing, Shanghai, Guangzhou, Chongqing, Taiyuan, Hohhot 40 experts and lectures on urban, social, business, technological, individual and collective solutions for a better planet. 20 documentary films on environmental emergencies. A local and GLOBAL event FOR AWARENESS AND ACTION
  • 2. 01 The China Green Tour The China Green Tour is conceived as In June 2010, a month after the official opening of the Shanghai Expo, in eight universities all over China we will screen docu- participatory non-profit event to promote mentaries about the main eco-issues of our current environmen- tal crisis: water, waste, energy, climate change, urbanisation, environmental awareness in China by food, deforestation, desertification..., and present from all over spreading knowledge of both issues the world inspiring examples of pragmatic solutions. and solutions and to promote through Films and Lectures about Solutions dialogue and inspiring examples indivi- dual, collective, non-profit and business Twenty major green documentaries will be screened to give the public an informative and emotionally engaging up-to-date greener actions. understanding of green issues. The screenings will be immedi- ately followed by the lectures. Scientists, engineers, social workers, entrepreneurs, Nobel prize winners, architects, ingenious thinkers and personalities from the world of politics, sports and the arts will talk about their experi- ences in thinking and producing successful solutions. These 40 extraordinary speeches and examples of how to think and produce locally adapted solutions, will be filmed, edited, translated into English, Chinese and Spanish and made freely available on the world wide web through a dedicated website with information on the topics, partners, educational and online resources links. The wide range of topics and guest speakers will help us to pub- licized the China Green Tour not only in universities but deep inside civil society.
  • 3. 02 Where? A Green Tour in a country that will have China is the factory of the world but its terrritory reveals many local differences and issues. Cities on the Tour were chosen for 1 billion consumers of goods, materials their roles and symbolic association in contemporary China. and energy in its urban cities in 15 years. The China Green Tour will be held in: Beijing - the Capital of China A travelling event with a national, inter- Shanghai - China’s financial center national and local impact Guangzhou - the heart of China’s manufacturing industry and trade Chongqing (Sichuan) - the symbol of China’s recent urbanisa- tion Taiyuan (Shanxi) - the coal province capital Hohhot (Inner Mongolia) - the symbol of the local and inter- national consequences of green issues (desertification, sand storm, acid rain...) Program: Openings Nights, Films, Lectures, Media and Meetings Professionals from major TV, Radio and Internet Portals in China have already sent us their personal support to broadcast, anounce and relay widely the events, topics and lectures of the China Green Tour, (see NGOs and Media file). Meetings with Decisions Makers and Gala Openings An opening gala will launch the Tour in Beijing in the presence of officials, international guests, movie stars, entrepreneurs, scien- tists, NGOs and our business, media and private partners. In order to promote intellectual exchange and business opportu- nities, additional gala openings and private meetings are planned in every city between our guests, partners and Chinese local offi- cials, NGOs and decision makers.
  • 4. 03 Program: Nature knows no Borders Will China succeed in really going A travelling tour all over China, an opportunity of exchanges green or not, it will affect us all. The events of the China Green Tour, as well as the lectures and the website, will be promoted as One and largely relayed by our media partners and network in China. We will invite national and international blogs, press, universities and NGOs to relay and use the China Green Tour as an informa- tive and participatory tool for exchanges, knowledge and action. Five Elements - Five days of films, lectures and events The Green China Tour will be organised symbolically around the theme of the five traditionnal chinese elements: Wood, Fire, Earth, Metal and Water. The Day of Wood will be dedicated to issues of forests, plants, deforestation and soil erosion . The day of Fire will highlight energy and industrial transforma- tion process. The day of Earth will focus on food, agriculture, population and biodiversity. The day of Metal will shake out financial and development topics and see how development and economic concerns meet environmental issues. The day of Water will close the round with discussions about the ocean, geography and climate refugees ; perspectives and prospec- tives on water stress will be the key focus of the closing day.
  • 5. 04 Solutions and best practices 40 worldwide examples of solutions, The lectures 40 guests and lectures for hope and As the range of subjects is wide and our guest speakers have limited time, we will ask them to make only one speech during sustainable development their stay in China. This will lead us to invite 40 guests to embrace a very large range of solutions. Among them: Succesful examples of reforestation in Korea and Kenya Sustainable urban management of water, energy, public transport and waste in developed and developing countries Inspirational story of the micro-credit in Bangladesh Effective examples of corporate social responsibility Cutting edge engineering, bionergy and recycling technology to produce energy from waste, light, wind, sea, algae... NGOs local actions for sustainable development and green protection in India, Africa, China and elsewhere Successful local examples of green regulations and development in Europe, China, North and South America. Eco-village in Europe which turned green twenty years ago and saved their local economy Revival of rural activity and forest in Rajasthan by the use of secular water recuperation methods and active non-profit commitment Advanced technology and traditional knowledge which avoids the use of pesticides and cleans water and soil The story of eco-friendly living quarters in urban capitals in Europe (Sweden, Germany, Denmark, England) Green entrepreneurs success stories from the US, China, India, Europe... Individual and collective solutions for saving energy Alternative thinking to consider our needs and their environmental impact New Urban and architectural ways to preserve and protect our planet...
  • 6. 05 CHINA: From Local to Global The best policies will not be effective if Growing local actions and concern could also help greener poli- cies to be more widely accepted, strengthened or simply effective. people do not make it The point is not to cast any particular blame of responsibility. It happen locally. is too late for that. We prefer instead to show inspiring examples in the social, scientific and business field that already exist and convey the message that solutions lay in everyone’s hands and should be locally adapted. Globalization works not only for trade and information but also for consequences. CO2 affects everyone as climate change, deserti- fication, water and food stress will affect deeply the geography, the social demographic as well as the social stability of the world. What our neighbours do or not affect us all. With their still early stage of economic development, their ris- ing population, their high rate of urbanisation and the legitimate aspiration to better living standards, developing countries, and more specifically China by its geography, population and influ- ence, will be of major importance on the world green «balance». Therefore the aim of the China Green Tour, as a communication tool, is to act where people from the civil society, from manual workers to CEO’s, officials and consumers, have directly and undirectly the most important impact on our planet and yet have not a clear understanding of their environmental footprint or the solutions to change it.
  • 7. 06 Practical information A professional team Who’s doing it? An International network of The China Green Tour is organised by a non-profit association Private-Web and Media Supporters based in Paris called: «Solutions pour une Meilleure Planète». to spread the word. Its founders, Matthieu Wolmark, Liyan Du (Ignea Ltd, HK), Guan Yao (Autumn Time, Beijing) are professionals in the field of doc- umentary films, media industry and cultural event organisation Our professionals both in Europe and China. media supporters work for: The China Green Tour is a non-profit event as we want to use our TV network and skills to do something for our future. But the event is CCTV-4, CCTV-9, Phoenix TV, also meant, in order to get a real impact in the civil society, to be Beijing Satelitte Channel, China Education Television, Hebei TV, produced the same way in term of organisation,«marketing» and Hunan TV, BTV-3, Dragon TV, CBN TV, communication as any professional one. SCTV, StarTV, Hunan TV... The structure of organisation is a participatory one. That is why Web we have brought together eight local chinese green student asso- Beijing Youth Network, Sina.com, Sohu.net, cations to our project. You will find a brief description of it in Youku.com, Baidu.com ,Beijing Music Radio, the «NGOs and Media supports» file. As we are entering in the People.com.cn,Net Media, Beijing.gov.cn, active preparation of the Tour (guests invitations, documentaries China Interactive Corp... preselection, funding...) we are establishing a national and inter- national network of active supporters and assistants. Radio China National Radio, Beijing Radio News, S Our Network of supporters is growing everyday. We already have hanghai East Radio, Shanxi People’s radio station, received personal supports of Chinese media professionals from China Radio International, Green lemon radio... TV, Press, Radio and Internet portals. Major video and news por- tals have also agreed on the principle of promoting with efficiency Press Economic Daily, China Youth Daily, the China Green Tour on their portals. Beijing Youth Daily, Morning Post (Beijing) Oriental Morning Post, You will find in the «NGOs and Media Support» file a selection Wenhui News, of emails, a description of the media involved and their coverage. The Bund, Xinmin Weekly, As we just have started the preparation of the Tour, we expect to Sichuan Daily Chengdu Daily, expand exponentially the coverage of the China Green Tour by Nanfang Daily... private, media and blog support.
  • 8. 07 Note from the founders The green emergency can also be a real opportunity to build a better world. Note from the founders The idea of China Green Tour was born from a growing concern of its founders about green issues. We are just normal people that had no knowledge about global warming or the environmental situ- ation just a few years ago. Through documentaries and personal experiences, we gradually realised that we had to do something for us and the others. So we decided to use our skills and professional network to build this non-profit event. The green issues, thanks to documentary filmakers, NGOs, media and corporate responsibility are by now an individual and a collective concern in the Western world. This sense of the emergency is not as widely shared in developing countries. CONTACT Increasing natural disasters, health problems, ecolo-nomical migrations and energy issues show us that we, as a species, are facing the most difficult challenge of all time. Solutions Pour une meilleure As strange as it may sound, the human brain and talent might be seen - by its extraordinary achieve- planète ments in science, knowledge, medicine and technology – as our most dangerous predators. Association loi 1901 Non profit organization But if our incredible development is surely bringing us to a quite difficult time, it could also be the main tool to avoid a predictible catastrophe. T + 33 6 1173 88 82 forabetterplanet@gmail.com We believe that people are the key and that global solutions will come also from the multiplication of many locally adapted actions. As Rajasthan is not California or France, it needs adapted solutions, but it also needs hope. We want to remind and be reminded that doing something for nature, for us as well as for others, is just a normal thing to do. That is why we will invite people from Europe, Asia, North and South America, Australia, Russia, from all fields to show that we are all interconnected, that there is plenty of small and large adapted solutions and that everywhere on this planet people, NGOs, corporates, scientifics and even officials or movie stars do care about it in a way that they have imagined and produced solutions that work. That is also the reason why we invite you as a Guest, an NGO, a Corporate Company with a concern for social responsibility or simply just as a friendly Green Supporter to join the China Green Tour. Looking forward to hear from you soon, Matthieu Wolmark October 2009 President of Solutions pour une Meilleure Planète Co-founder of the China Green Tour