The document provides a report on a Crocs promotional event scheduled for November 1-7, 2010 at the Snejkom ski and snowboard center in Moscow, Russia. The promotion will feature Crocs' new winter line and include product demonstrations, test drives by skiers and boarders, flashmobs, distribution of flyers with discount codes, and signage/stickers around the center. Snejkom was chosen as the venue as it is Europe's largest indoor ski resort, hosts an audience that is open to trends with above average income, and is located near two Crocs retail stores.
2. PROJECT Product(s): Crocs winter line. Format: Consumer promotion, animation, sales support. Timing: November 1-7, 2010 – Russian national holidays. Place:Snejkom ski & snowboard center, Moscow, Russia.
3. PLACE Snejkom, Europe’s biggest year-round indoor ski & snowboard center. 4 to 6 Celsius below zero. 400 meters by 60 meters slope. Ski lifts, snow cannons, piste grooming, ski rental, cafes, restaurants, gym, saunas, all open 10 am to 12-midnight.
4. FORMAT & ACTIVITIES Theming: Crocs - the right crocodiles for your après-ski! Product demonstration. ‘Test drives’ by skiers & boarders. Flashmobs inside and outside Snejkom. Hand-out of flyers with Crocs shops’ addresses. Flyers with discount for interested skiers, boarders, instructors. Visibility materials: 1 m x 8 m Crocs poster, Crocs stickers on skis & boards. Social-media support.
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26. WHY SNEJKOM Product: relevant environment for the winter line. Public: open-minded; studies / follows / creates trends; above-average income. Captured audience: guaranteed contacts; multiple contacts. Sales support: at least two Crocs shops nearby.
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39. SOCIAL MEDIA SUPPORT THE RIGHT CROCODILES FOR YOUR APRES-SKI. In the first week of November in “Snejkom” – promo by the legendary CROCS. In focus – winter models.