After a Bachelor's Degree in design at the Institut Saint-Luc in Liège, at the border of Belgium, Netherlands and Germany, Francis Jacquerye completed a Master's Degree at the University of Kent in Rochester, UK. Following a position as Interior Architect near Brussels, Belgium, he relocated to Milan, Italy, to initially work as a Communication Designer. In 2001, his first published watch design received first prize of the prestigious Shonan World Design Award. The creation of another watch invention, an invisible buckle, opened the doors to an in-house designer position for an Italian watch company. While in Italy, Francis also enlisted in the Scuola Orafa Ambrosiana to learn goldsmithing and acquire a better undersanting of luxury watches manufacturing. In 2007 Francis relocated to the Swiss Watchmaking Valley to work for one of the country's leading watch companies, where he was promoted to Lead Designer and Competitive Intelligence Manager. During this time, he also studied Practical Watchmaking in Geneva and Project Management. In late 2013, Francis left his in-house position to open his own studio with the focus on using his skills and expertise for established companies and start-ups. Francis can offer services in the fields of design, product development, communication design, branding and strategy.

1. FRANCIS JACQUERYE
Masters of Arts in Design
Francis Jacquerye completed a Master's Degree at the University of Kent in Rochester, UK,
after a Bachelor's Degree in design at the Institut Saint‐Luc in Liège, at the border of
Belgium, Netherlands and Germany.
After a position as Interior Architect near Brussels, Belgium, he relocated to Milan, Italy, to
initially work as a Communication Designer. In 2001, his first published watch design
received first prize of the prestigious Shonan World Design Award. The creation of another
watch invention, an invisible buckle, opened the doors to an in‐house designer position for
an Italian watch company. While in Italy, Francis also enlisted in the Scuola Orafa Ambrosiana
to learn goldsmithing and acquire a better undersanting of luxury watches manufacturing.
In 2007 Francis relocated to the Swiss Watchmaking Valley to work for one of the country's
leading watch companies, where he was promoted to Lead Designer and Competitive
Intelligence Manager. During this time, he also studied Practical Watchmaking in Geneva and
Project Management. In late 2013, Francis left his in‐house position to open his own studio
with the focus on using his skills and expertise for established companies and start‐ups.
Francis can offer services in the fields of design, product development, communication
design, branding and strategy.

3. Black Tie designs
Using his understanding of gold smithing
and watchmaking techniques, Francis cre‐
ates novel designs that incorporate ele‐
ments of a brand's history.
Casual designs
Whether the brand needs something
sporty, neo retro or high‐tech, the designer
can combine visual cues to make the
watch stand out.
Streetwear designs
With his skills in Competitive Intelligence,
Francis can conceptualize designs that will
be riding at the forefront of a trend wave.
Visual Brand Identity
Relying upon his experience in Communication
Design, the expert can create packing, displays,
logotypes, pictograms, icons and markings that
convey the brand's values and identity.
WATCH DESIGNS BRANDING

5. BLACK TIE

7. Square watch with invisible buckle
Invention of the patent, design of the dial decal and hands
Morellato Sector, Italy

8. Replication of a Czech pilot watch from the 1940's
Design of the case, dial decal and hands
Longines SA, Switzerland

9. New bridge model between the dressy and sporty collections
Design of the case, dial and hands
Longines SA, Switzerland

10. Talking piece based on an existing collections
Design of the dial
Longines SA, Switzerland

11. Ladies watch with diamond setting
Design of the bezel and dial
Longines SA, Switzerland

12. Rectangular watch with reversible case
Design of the case mechanism, dial and hands
Morellato Sector, Italy

13. Signature watch with dark wood inserts
Design of the case, dial and hands
Morellato Sector, Italy

15. CASUAL

17. Replication of a US pilot watch from the 1940's
Design of the case, dial decal and hands
Longines SA, Switzerland

18. Replication of a Swissair pilot watch
Design of the dial decal and hands
Longines SA, Switzerland

19. Neo retro multifunction watch
Design of the dial decal and hands
Longines SA, Switzerland

20. Neo retro chronograph
Design of the numerals
Longines SA, Switzerland

21. Neo retro chronograph
Design of the dial decal and hands
Longines SA, Switzerland

22. Revamping of an existing sports chronograph
Design of the dial and hands
Longines SA, Switzerland

23. Dual time chronograph
Design of the dial and hands
Longines SA, Switzerland

24. Neo Retro dual time watch
Design of the dial decal and hands
Techné, Switzerland

25. Neo retro field watch
Design of the dial decal and hands
Techné, Switzerland

27. STREETWEAR

29. Ladies watch with etched bezel
Design of the case, etching, dial decal and hands
Morellato Sector, Italy

30. Rugged multifunction watch with two mechanisms
Design of the case, dial decal and hands
Morellato Sector, Italy

31. Fashion men's chronograph
Design of the case, dial decal and hands
Morellato Sector, Italy

32. Ladies fashion watch
Design of the case, bracelet and hands
Morellato Sector, Italy

33. Ladies reversible watch
Design of the case, bracelet and hands
First Prize of the 2001 Shonan Design Award

35. BRANDING

37. Pictograms, trade mark and markings
Freehand vector artwork
Longines SA, Switzerland

38. Logotype
Freehand vector artwork
Techné, Switzerland

39. User manual
Vector illustration and desktop publishin
Techné, Switzerland

40. Illustration
Freehand vector artwork
Techné, Switzerland

41. Packaging
Artwork
Techné, Switzerland

43. EXPERIENCE
2014 Consultant for watch companies and startups
2011 - 2013 Lead Watch Designer and Competitive Intelligence Manager for Longines SA, Switzerland
2007 - 2011 Watch and Communication Designer for Longines SA, Switzerland
2003 - 2007 Watch Designer for Morellato Sector Spa, Italy
2001 - 2003 Communication Designer for Homegate Srl, Italy
2000 - 2001 Communication Designer for Giallo108, Italy
1999 - 2000 Interior Architect for T'Ai Ken, Belgium
DEGREES
1998 - 1999 Masters of Arts, University of Kent, UK
1994 - 1998 Bachelor's Degree in Industrial Design, Institut Saint-Luc, Belgium
ADDITIONAL TRAINING
2012 PMBOK Project Management, Artran Education Services (PMI), Switzerland
2012 Practical Watchmaking, ifage and CFTP Geneva, Switzerland
2006 Goldmithing, Scuola Orafa Ambrosiana, Italy
ACHIEVEMENTS
2012 registered design Ref. DM/77866, WIPO
2012 registered design Ref. DM/77777, WIPO
2004 registered patent ITMI20040972, European Patent Office
2001 first prize, Shonan World Design Award