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CHAPTER 1:
                      First things first
                  Money isn’t everything but it sure does help when you
                  want to buy a car. So, unless a long-lost great uncle has
                  left you a small fortune, the first question most of us need
                  to ask before shopping for a new car is: “What can I afford
                  to drive?”

                  But your answer needs to take into account more than just the purchase
                  price. This, we’re afraid, is just the tip of the motoring iceberg. The costs of
                  financing, maintaining, repairing and insuring your car – along with
                  incidental expenses such as parking and registration fees – also need be
                  factored in. As Ford Asia Pacific and Africa Director of Sales Mark Winslow
                  points out: “It’s not only the price of the car itself, but the cost of ownership
                  that impacts affordability.”
                     Of course, most guys – take young Jack for example – can’t wait to take
                  their girlfriend for a cruise in a flashy new convertible or a racy Focus RS.
                  After all, they do have a certain image to maintain. But, for most first-time
                  buyers, the more affordable Figo subcompact or the Fiesta are more
                  realistic choices. And the really terrific news is the fact that they are still fun
                  cars to drive – you really don’t need to spend a small fortune in order to
                  have a cool, hip motoring experience.
                     It all boils down to what you can afford. “Customers should not feel
                  too much pressure from their car payment,” notes Ford Automotive
                  Finance (China) Vice President of Sales and Marketing Eric Chou. “If a
                  customer chooses to finance a car, his monthly dispensable income
                  (money left over after taxes, rent or mortgage payment, and basic living
                  expenses are deducted) should be more than twice the amount of the
                  monthly payment.




 6  First Gear                                                                                           First Gear  7 
fan pages exist for many new vehicles, and
   “Or, to put it another way, the customer’s   their personal finances, because everyone            estimated fu
                                                                                                                     el mileage to                           lots of helpful information, from both
 average bank account balance should be         should aim to save at least a small portion          many litres of                  figure out ho
                                                                                                                      petrol it will                  w      current owners and the manufacturer, can
 at least double the amount of the car pay-     of their pay check.                                  where you ne                     take to get yo
                                                                                                                     ed to go. Don                      u    be found there.
 ment,” he adds.                                   “The first question to ask is how much you       for future pr                    ’t forget to al
                                                                                                                  ice increases                        low     Even the most reliable cars on the market
   The authoritative Consumer Guide             can afford to pay on a monthly basis,” says         you could ru                   at the pump
                                                                                                                  n out of mon                      – or     need periodic maintenance and repairs.
 Automotive says it could even be a good        Keith Watson, director of strategy and              out of fuel!                  ey before yo
                                                                                                                                                  u run      Tyres, filters, fluids and belts need to be
 idea to shop for finance before going car      business support, Standard Bank. If the car           When estim
                                                                                                                     ating the co                            replaced regularly. A stray pebble on the
 hunting. “Decide how much you can afford       is going to add 10 percent to your monthly         new car, repa                   st of owning
                                                                                                                   irs and maint                    a        highway could damage the windscreen.
 and how much you are willing to pay            debt, that is probably manageable. As much         come into pl                    enance also
                                                                                                                 ay. Once you’                               And, if you are unlucky and have an
 before you shop for a vehicle. If, like most   as guys such as Jack get a kick out of driving     model and br                   ve chosen th
                                                                                                                  and that tickl                  e          accident, you could be replacing a fender
 consumers, you have to borrow money,           the latest, sexiest set of wheels, your car       a good idea                      es your fanc
                                                                                                                to gauge the                       y, it’s   or headlight – and more.
 shop for a loan before you shop for a          should not cost more than your house!             target vehicl                  reliability of
                                                                                                                e. Informatio                   the
 vehicle,” it suggests.                            How much fuel your car will consume is         of repairs a sp               n about wha
                                                                                                                  ecific model                  t types
   Standard Bank of South Africa advises        also an important budget consideration.          over time is                     is likely to ne
                                                                                                               available on                        ed
 prospective car buyers to very carefully       Estimate the average distance travelled          consumer gr                  line and with
 consider how a car purchase will impact        each month, and divide this by the car’s                       oups, as wel
                                                                                                 consumer co                   l as data abou
                                                                                                               mplaints an                       t
                                                                                                                              d recalls. Fa
                                                                                                                                              cebook



                                                4.5l/100km
                                                The fabulously low fuel
                                                consumption of the
                                                Fiesta 1.6 TDCi – a fun
                                                but sensible buy.




 8  First Gear                                                                                                                                                                               First Gear  9 
The cost of replacement parts can vary greatly. Imported
    vehicles are often the most expensive – and take longer
    – to repair because spare parts may need to be shipped
                                                                    7 out of 10
    from abroad.                                                    The number of car purchases in
       The more frugal among us save up all their pennies
    before heading to the dealership to make their purchase.        which women are involved in the UK.
    But most car-buyers only have enough money saved for
    a down payment and will need some sort of financing plan
    to complete the sale. Dealer finance is often the most
    convenient and popular option.
       At reputable dealerships, the staff will sit down with the
    customer and tailor a payment plan to meet their individual
    needs, after calculating monthly income, household
    expenses, mortgage payments, and food and entertainment
    expenditures. They can adjust the amount you must pay
    each month, or the number of payments you have to make
    over the lifetime of the contract, depending on the buyer’s
    financial situation.




 5          Five fast buying tips
        •	 Keep your emotions under control. Be conservative and
           don’t rush; you’ll have to live with this purchase for years
           to come
        •	 If you’re financing your car purchase, your monthly
           payment should not put a big strain on your budget. Don’t
           bite off more than you can chew
        •	 Make sure you understand all the terms of your buyer’s
           contract, paying special attention to the interest rate and
           whether there is a balloon payment required
        •	 Figure out how much it will cost to keep the car running
           before you buy. Remember: cost of ownership counts!
        •	 Shop around for the best insurance rates




10  First Gear                                                                                            First Gear  11
Keep in mind that lower monthly                In conclusion, it’s very important not to
payments mean you’ll be paying off the
car for a longer period of time, and more
                                                overreach. (You know what they say
                                                about car sickness: it’s the feeling you              Insider insurance tips
of your hard-earned money will be going         get when the monthly payment is due!)                 Insurance requirements vary from country to     thrilled; this was a price he could afford.
towards the interest. And remember that         So it’s best to be conservative when                 country, so be sure to check the laws in your    But, after reading the policy closely, Jack was
interest rates rise and fall. Rising interest   calculating what monthly instalment you            country before you purchase a vehicle.             confused.
rates could affect the terms of your car        can afford, especially if this is your first      Irrespective of the rules and regulations within    “What’s this bit about a USD 2,000 ‘excess’?”
repayment, along with other debts like a        car purchase. It’s seriously bad news to         your specific country though, insurance is a no-     he asked.
home loan or credit card. Even a small          default on a car payment; this could            brainer, because that car of yours represents a       The salesman explained to Jack that, if he had
rate hike could raise your monthly              affect your credit rating and thus your         massive investment! As such, Ford Asia Pacific        an accident, he’d be responsible for any repairs
payments across the board and bust              ability to get a loan, buy a house, or a        and Africa Director of Sales Mark Winslow advises     that cost less than USD 2,000. If the car need-
your budget, so it’s advisable to allow for     second car in the future.                      customers to purchase comprehensive coverage           ed two new doors and a fender, and the body
some wiggle room. In certain instances,                                                        to fully protect their investment. “If you can’t       shop charges USD 2,300 for the job, Jack
you can fix the interest rate (this means                                                      afford comprehensive insurance, perhaps you            would have to pay USD 2,000, while the insur-
that it will neither increase nor decrease,                                                    should consider a less expensive car,” he says.        ance company would pay USD 300.
so you know exactly what you will be                                                           Sports cars are generally more expensive to insure,    “Wait a minute!” Jack told the insurance
spending for the entire duration of the                                                        and young drivers often pay higher monthly pre-        agent. “I can’t afford to pay USD 2,000. After I
finance plan). Chat to the dealer about
this possibility; he/she will be able to
                                                611 million                                    miums than older, more experienced drivers with
                                                                                               an established safety record.
                                                                                                For smaller monthly payments drivers can opt to
                                                                                                                                                      buy this car, I won’t have any savings left!”
                                                                                                                                                      The salesman crunched the numbers again,
explain exactly how it works.                   The predicted number                            pay a larger “excess”, or deductible, in case of an
                                                                                                                                                      and came up with another plan for Jack,
                                                                                                                                                      which provided the smallest “excess” possi-
                                                of cars in India by 2050,                       accident. This is the amount the car owner must       ble, USD 100. But this time, the monthly
                                                                                                 pay before the insurance company will reimburse
                                                making it the world’s                            him/her. A higher deductible means lower pay-
                                                                                                                                                      payment came out to more than USD 235
                                                                                                                                                      per month.
   Before you sign on the dotted line,          largest car market.                              ments, and vice-versa.                               “That’s almost twice as much!” Jack pro-
make sure you can see the bigger picture                                                         For example                                          tested. “I can’t afford that!”
and understand all the payments that                                                             Jack visited his local insurance salesman to see     “I’m very sorry, sir,” the salesman replied.
need to be made. Some finance plans                                                               how much it would cost to insure a new Ford         “But this is how insurance works. The more
call for what is known as a “balloon                                                               Focus. Since the down payment on the car           you pay up front, the less you will have to
                                                  If you begin to miss monthly car                 was going to wipe out his savings, he was          pay for any damages later. If you want to
payment”. This is the total balance
                                                payments, sometimes the dealership                  looking for the lowest monthly payment            pay the minimum premium possible,
remaining on the car at the end of the
                                                can arrange a new payment schedule.                  plan possible. He didn’t want to spend           that’s fine. But further on down the road,
payment plan, and it usually needs to be
                                                But, if you fall too far behind, you could            more than USD 1,500 per year for compre-        it could cost you a lot more.”*
paid in full as a lump sum after all the
                                                lose the car entirely... and all the money            hensive coverage.
monthly payments have been made...
                                                you have invested thus far!                             The salesman, after factoring in Jack’s       Source: Progressive Insurance Co.
which even though it’s at the back of
                                                  So make 100 percent sure you commit                    driving record, age, marital status and
your mind, is still a nasty surprise if you
                                                to a monthly payment you can handle to                    vehicle model, offered Jack a plan that     *This statement is a guideline only, and
don’t have the cash. If you don’t
                                                avoid an unpleasant visit from the Repo                    fitted his budget: USD 130 per month       not advice that should be relied upon.
understand all the terms and conditions                                                                                                               Insurance advice must be sought from
                                                Man (just in case you don’t know this                       would pay for comprehensive cover-
of the contract, ask an independent                                                                                                                   an accredited financial services provider.
                                                guy; he’s the chap who comes to                               age of the new Focus. Jack was
financing professional to look it over
                                                repossess your possessions when you
before you make any firm commitment.
                                                don’t pay!)




12  First Gear                                                                                                                                                                             First Gear  13

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First Gear English edition, First things first (Chapter 01)

  • 1. CHAPTER 1: First things first Money isn’t everything but it sure does help when you want to buy a car. So, unless a long-lost great uncle has left you a small fortune, the first question most of us need to ask before shopping for a new car is: “What can I afford to drive?” But your answer needs to take into account more than just the purchase price. This, we’re afraid, is just the tip of the motoring iceberg. The costs of financing, maintaining, repairing and insuring your car – along with incidental expenses such as parking and registration fees – also need be factored in. As Ford Asia Pacific and Africa Director of Sales Mark Winslow points out: “It’s not only the price of the car itself, but the cost of ownership that impacts affordability.” Of course, most guys – take young Jack for example – can’t wait to take their girlfriend for a cruise in a flashy new convertible or a racy Focus RS. After all, they do have a certain image to maintain. But, for most first-time buyers, the more affordable Figo subcompact or the Fiesta are more realistic choices. And the really terrific news is the fact that they are still fun cars to drive – you really don’t need to spend a small fortune in order to have a cool, hip motoring experience. It all boils down to what you can afford. “Customers should not feel too much pressure from their car payment,” notes Ford Automotive Finance (China) Vice President of Sales and Marketing Eric Chou. “If a customer chooses to finance a car, his monthly dispensable income (money left over after taxes, rent or mortgage payment, and basic living expenses are deducted) should be more than twice the amount of the monthly payment.  6  First Gear   First Gear  7 
  • 2. fan pages exist for many new vehicles, and “Or, to put it another way, the customer’s their personal finances, because everyone estimated fu el mileage to lots of helpful information, from both average bank account balance should be should aim to save at least a small portion many litres of figure out ho petrol it will w current owners and the manufacturer, can at least double the amount of the car pay- of their pay check. where you ne take to get yo ed to go. Don u be found there. ment,” he adds. “The first question to ask is how much you for future pr ’t forget to al ice increases low Even the most reliable cars on the market The authoritative Consumer Guide can afford to pay on a monthly basis,” says you could ru at the pump n out of mon – or need periodic maintenance and repairs. Automotive says it could even be a good Keith Watson, director of strategy and out of fuel! ey before yo u run Tyres, filters, fluids and belts need to be idea to shop for finance before going car business support, Standard Bank. If the car When estim ating the co replaced regularly. A stray pebble on the hunting. “Decide how much you can afford is going to add 10 percent to your monthly new car, repa st of owning irs and maint a highway could damage the windscreen. and how much you are willing to pay debt, that is probably manageable. As much come into pl enance also ay. Once you’ And, if you are unlucky and have an before you shop for a vehicle. If, like most as guys such as Jack get a kick out of driving model and br ve chosen th and that tickl e accident, you could be replacing a fender consumers, you have to borrow money, the latest, sexiest set of wheels, your car a good idea es your fanc to gauge the y, it’s or headlight – and more. shop for a loan before you shop for a should not cost more than your house! target vehicl reliability of e. Informatio the vehicle,” it suggests. How much fuel your car will consume is of repairs a sp n about wha ecific model t types Standard Bank of South Africa advises also an important budget consideration. over time is is likely to ne available on ed prospective car buyers to very carefully Estimate the average distance travelled consumer gr line and with consider how a car purchase will impact each month, and divide this by the car’s oups, as wel consumer co l as data abou mplaints an t d recalls. Fa cebook 4.5l/100km The fabulously low fuel consumption of the Fiesta 1.6 TDCi – a fun but sensible buy.  8  First Gear   First Gear  9 
  • 3. The cost of replacement parts can vary greatly. Imported vehicles are often the most expensive – and take longer – to repair because spare parts may need to be shipped 7 out of 10 from abroad. The number of car purchases in The more frugal among us save up all their pennies before heading to the dealership to make their purchase. which women are involved in the UK. But most car-buyers only have enough money saved for a down payment and will need some sort of financing plan to complete the sale. Dealer finance is often the most convenient and popular option. At reputable dealerships, the staff will sit down with the customer and tailor a payment plan to meet their individual needs, after calculating monthly income, household expenses, mortgage payments, and food and entertainment expenditures. They can adjust the amount you must pay each month, or the number of payments you have to make over the lifetime of the contract, depending on the buyer’s financial situation. 5 Five fast buying tips • Keep your emotions under control. Be conservative and don’t rush; you’ll have to live with this purchase for years to come • If you’re financing your car purchase, your monthly payment should not put a big strain on your budget. Don’t bite off more than you can chew • Make sure you understand all the terms of your buyer’s contract, paying special attention to the interest rate and whether there is a balloon payment required • Figure out how much it will cost to keep the car running before you buy. Remember: cost of ownership counts! • Shop around for the best insurance rates 10  First Gear First Gear  11
  • 4. Keep in mind that lower monthly In conclusion, it’s very important not to payments mean you’ll be paying off the car for a longer period of time, and more overreach. (You know what they say about car sickness: it’s the feeling you Insider insurance tips of your hard-earned money will be going get when the monthly payment is due!) Insurance requirements vary from country to thrilled; this was a price he could afford. towards the interest. And remember that So it’s best to be conservative when country, so be sure to check the laws in your But, after reading the policy closely, Jack was interest rates rise and fall. Rising interest calculating what monthly instalment you country before you purchase a vehicle. confused. rates could affect the terms of your car can afford, especially if this is your first Irrespective of the rules and regulations within “What’s this bit about a USD 2,000 ‘excess’?” repayment, along with other debts like a car purchase. It’s seriously bad news to your specific country though, insurance is a no- he asked. home loan or credit card. Even a small default on a car payment; this could brainer, because that car of yours represents a The salesman explained to Jack that, if he had rate hike could raise your monthly affect your credit rating and thus your massive investment! As such, Ford Asia Pacific an accident, he’d be responsible for any repairs payments across the board and bust ability to get a loan, buy a house, or a and Africa Director of Sales Mark Winslow advises that cost less than USD 2,000. If the car need- your budget, so it’s advisable to allow for second car in the future. customers to purchase comprehensive coverage ed two new doors and a fender, and the body some wiggle room. In certain instances, to fully protect their investment. “If you can’t shop charges USD 2,300 for the job, Jack you can fix the interest rate (this means afford comprehensive insurance, perhaps you would have to pay USD 2,000, while the insur- that it will neither increase nor decrease, should consider a less expensive car,” he says. ance company would pay USD 300. so you know exactly what you will be Sports cars are generally more expensive to insure, “Wait a minute!” Jack told the insurance spending for the entire duration of the and young drivers often pay higher monthly pre- agent. “I can’t afford to pay USD 2,000. After I finance plan). Chat to the dealer about this possibility; he/she will be able to 611 million miums than older, more experienced drivers with an established safety record. For smaller monthly payments drivers can opt to buy this car, I won’t have any savings left!” The salesman crunched the numbers again, explain exactly how it works. The predicted number pay a larger “excess”, or deductible, in case of an and came up with another plan for Jack, which provided the smallest “excess” possi- of cars in India by 2050, accident. This is the amount the car owner must ble, USD 100. But this time, the monthly pay before the insurance company will reimburse making it the world’s him/her. A higher deductible means lower pay- payment came out to more than USD 235 per month. Before you sign on the dotted line, largest car market. ments, and vice-versa. “That’s almost twice as much!” Jack pro- make sure you can see the bigger picture For example tested. “I can’t afford that!” and understand all the payments that Jack visited his local insurance salesman to see “I’m very sorry, sir,” the salesman replied. need to be made. Some finance plans how much it would cost to insure a new Ford “But this is how insurance works. The more call for what is known as a “balloon Focus. Since the down payment on the car you pay up front, the less you will have to If you begin to miss monthly car was going to wipe out his savings, he was pay for any damages later. If you want to payment”. This is the total balance payments, sometimes the dealership looking for the lowest monthly payment pay the minimum premium possible, remaining on the car at the end of the can arrange a new payment schedule. plan possible. He didn’t want to spend that’s fine. But further on down the road, payment plan, and it usually needs to be But, if you fall too far behind, you could more than USD 1,500 per year for compre- it could cost you a lot more.”* paid in full as a lump sum after all the lose the car entirely... and all the money hensive coverage. monthly payments have been made... you have invested thus far! The salesman, after factoring in Jack’s Source: Progressive Insurance Co. which even though it’s at the back of So make 100 percent sure you commit driving record, age, marital status and your mind, is still a nasty surprise if you to a monthly payment you can handle to vehicle model, offered Jack a plan that *This statement is a guideline only, and don’t have the cash. If you don’t avoid an unpleasant visit from the Repo fitted his budget: USD 130 per month not advice that should be relied upon. understand all the terms and conditions Insurance advice must be sought from Man (just in case you don’t know this would pay for comprehensive cover- of the contract, ask an independent an accredited financial services provider. guy; he’s the chap who comes to age of the new Focus. Jack was financing professional to look it over repossess your possessions when you before you make any firm commitment. don’t pay!) 12  First Gear First Gear  13