2. Shopify is one of the most popular hosted
e-commerce solutions in the world.
It is easy to start an e-commerce business
with Shopify.
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3. WHAT MAKES IT DIFFERENT FROM THE OTHER
HOSTED E-COMMERCE SOLUTIONS?
It is very intuitive to set up and use.
There are a tons of options to customize your Shopify
store.
Their pricing is transparent and one can now sell from
off line store in addition to the online store.
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4. VISIT SHOPIFY
We will take you through the various
options in the web interface in the
below detailed Shopify review.
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5. SELLING OPTIONS
Shopify currently offers three options for selling products.
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To sell product only on the online store.
To sell product only in the offline store.
The third option combines the two to allow the
customer to sell same products in both online
and offline store.
6. SHOPIFY SIGN UP PROCESS
Signing up for a new e-commerce store on Shopify platform
is a breeze.
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To start the signup process, you need
to click on a Get Started button on the
home page.
Once you fill up the details, the next
screen will ask you for complete
address.
On completing this, you will reach the
dashboard of your e-commerce store.
7. THEME SELECTION AND
CUSTOMIZATION IN DASHBOARD
Changing themes is as easy as clicking on the themes button
in the navigation bar on the left side.
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8. PRODUCT ADDITION AND
MANAGEMENT
The next step after theme selection is to add products to
your e-commerce store. After all, that is why you open this
e-commerce store.
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9. CUSTOMER MANAGEMENT
The customer tab on the
navigation bar takes you through
the various options for managing
your customers. There is an
option for importing your list of
existing customers as well as
adding new customers manually.
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10. DISCOUNT OPTIONS
There is also an option for offering discounts on the products in
your store. Click on the discount link in the navigation bar on the
left side and the options for adding discounts to your products
will pop up on the right side.
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11. GIFT CARDS
If you opt for professional or unlimited plan, there is an option
for selling gift cards on your e-commerce store.
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12. PAYMENT OPTIONS
The payments tab lists various options you can use for taking
payments on the Shopify platform. By default, all the stores have
PayPal express checkout selected for payments.
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13. CHECKOUT SETTING
The checkout tab provides various options for managing
customer accounts as well as order processing. In this tab you
can select the time for charging a customer’s credit card as well
as permission for sending promotional emails to customers.
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14. TAX SETTINGS
In the tax settings options, you can choose to set up your tax
rates depending on your country.
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15. SHIPPING MANAGEMENT
The options here let you set the shipping rates for standard
packages as well as heavy packages. You can also set shipping
rates for international shipping.
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16. CUSTOM DOMAIN SET UP
Setting up a custom domain on the Shopify platform is very
easy. You can set up a domain which you already own or you can
buy a new domain right from inside the dashboard.
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17. FILE UPLOAD
There is a separate option for uploading any files to your
account. You can use this option to upload videos, images as
well as any other documents to your online store.
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18. ACCOUNT MANAGEMENT
The account settings area lets you change your account type as
well as provides an account overview. You can also manage staff
members and see the monthly invoices created by Shopify.
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19. BLOG SETTINGS
Shopify dashboard also has the option for setting up your own
blog on your e-commerce store. Blogging will help you in
attracting more organic customers from search engines.
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20. APP STORE
In the App Store, there are a number of apps in various categories.
These apps provide additional functionality to the Shopify store.
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21. ADVANTAGE
The biggest advantage of Shopify
platform is that it lets you open an
e-commerce store even if you have zero
knowledge about any web technologies
within a few hours.
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ADVANTAGE
There is extensive documentation
available for various options on their
website. Their support is excellent.
CONS
The biggest gripe customers have with
Shopify is there transaction fee of 2% on
top of the credit card transaction fee in
case you choose to use any other
payment gateway.
VERDICT
Overall, the extensive set of features
offered by Shopify easily overcomes the
few cons of their service. The ease of use,
excellent customer service and the ability
to maintain both offline and online store
on a single platform tilts the scale in their
favor as compared to other options
available in the market.