Method of Search Engine Optimization (SEO)

1. Search Engine Optimization

2. Summary
• What is the Search engine optimization (SEO)
• The term SERP
• Keywords
• Method to increase your Search Engine Optimization
• Page title
• URL of the page
• Body of the page
• social Networks
• Responsiv Design
• SEO Black hat / White hat

3. Search engine optimization (SEO)
Search engine optimization (SEO) is the process of affecting the
visibility of a website or a web page in a search engine's unpaid results
,often referred to as "natural results“
When your website is higher ranked on the search results page, you
gain more frequently your site appears in the search results list, the
more visitors it will receive from the search engine's users.

4. SERP
The term SERP (Search Engine Result Pages) means the search results
as displayed after a query. It is essential to understand that from one
user to the other results, for the same search engine, the result of
query can vary by :
- User (language, number of results per page)
- The location (country, region) where the request is made
- The terminal (mobile, tablet, desktop)
- Requests previously made by the user
To obtain the closest possible result of what most users see, it is
advisable to disable history queries or navigate using the incognito
browser.

5. Keywords
SEO has meaning only with keywords, that is to say the words used by
visitors to search.
The first job is to determine the keywords on which you want to
position the pages of your website.
There are tools to compare the search volume of a keyword compared
to another and giving suggestions:
http://www.google.com/trends/?hl=fr

6. Method to increase your Search Engine
Optimization
- He is imperative to select a title, URL and meta tags (etc.) for each of
the pages.
- Wherever possible, it is to create unique page titles throughout the
website because search engines like Google tend to ignore duplicate
content.
- Make a regular updating of your website.
- Make a responsiv design on your website

7. Page title :
He is essential to give it particular significance. The title of a web page
is described in the header of the website between the <TITLE> and </
TITLE>.
The title must describe as precisely as possible, in 6 or 7 words
maximum
Finally, it should ideally be as unique as possible in the site so that the
page is not considered duplicate content.
URL of the page :
Some search engines attach major importance to keywords present in
the URL, including the keywords present in the domain name. It is
therefore advisable to put a suitable file name, containing one or two
keywords for each site files rather than names of page1.html kind
page2.html, etc.

8. Body of the page :
The content of the page must be primarily addressed quality content to
visitors, but it is possible to improve it by ensuring that different
keywords are present.
social Networks :
More and more search engines take into account the social sharing
signals in their algorithm
Responsiv Design :
The ideal is to have a responsive design site designed for mobile, because in
this case the page indexed for desktop computers and mobile devices is the
same, only the display changes in the display device.

9. SEO Black hat / White hat
In terms of SEO, it is generally between two schools of thought:
• The White hat SEO (read white hat), designating SEOs strict
accordance with the guidelines of search engines to webmasters, in the
hope of obtaining a lasting SEO playing with the rules of the game;
• The Black hat SEO (translate black hat), designating SEOs adopting
technical contrary to the guidelines of search engines in order to get a
quick gain on high monetization potential pages, but with a high risk of
downgrade . SEO black hat and playing cat and mouse with the search
engines, which regularly adjust their algorithms to identify and
decommission the sites not complying with the instructions.
Techniques such as cloaking or spinning are happy and considered
dangerous and not recommended.