With over 100 million reviews and 260 million monthly visitors, TripAdvisor is a force to be reckoned with in the travel and hospitality world. How does your hotel or attraction manage comments, whether they are positive or negative? In this conference we discuss:
Overview of the state of social media and mobile in 2013;
Practical examples of companies and brands that dealt with a crisis situation and its management on social media;
Basic principles and rules to follow in order to effectively manage your online reputation;
7 tips to better manage your presence on Tripadvisor.
Read my blog post for more details: http://fredericgonzalo.com/en/2013/02/03/seven-steps-to-manage-your-e-reputation/