cross media case study on pink

1. CROSS-MEDIA CASE STUDY

2. Singer, songwriter. Born Alecia Beth Moore on September 8, 1979, in Doylestown,
Pennsylvania. Pink, as she's otherwise known, gets her name from the movie
Reservoir Dogs, a film she saw as a teenager and whose character Mr. Pink is
someone her friends all agreed she resembled.
Pink was the second child born to Jim and Judy Moore. She experienced a largely
typical middle-class life in a suburb of Doylestown, Philadelphia. Her parents' tense
relationship, however, caused the couple to divorce when Pink was 3. Their split
and the subsequent demise of the marriage sparked, in part, a rebellious attitude
from Pink. "I was never allowed to go over to any of my friends' houses when I was
little, because I was a bad influence," she said of her early life. "None of their
parents liked me and my own parents were scared to death of me— and for me."

3. In 2001, Pink was a part of “lady Marmalade” alongside singers Christina Aguilera, Mva and
rapper Lil’ Kim for the soundtrack of the film Moulin Rouge!. Produced by hip-hop producers
Rock wilder and Missy Elliot, the song topped the charts in countries including New Zealand, the
UK, Australia and the U.S., where it became the most successful airplay-only single in history,
and also became Pink's first #1 single
The success of the single was helped by its music video, which was popular on music
channels and won the MTV Music Video Award for Video of the year. The song won Pink's first
Grammy Award for Best pop Collaboration with Vocals, and provided a boost for the four
performers' careers.
Its lead single, “Get the party started” , went top five in the U.S. and many other countries, and
#1 in Australia. At the 2002 MTV Video Music Awards, the music video won in the categories of
Best Female Video and Best Dance Video. The album's other singles “Don't Let Me Get me” the
Dallas Austin-produced "Just Like a Pill”, and "Family Portrait” were also radio and chart
successes, with "Just Like a Pill" becoming Pink's first solo UK number-one hit. The singles were
substantial hits on Adult Top 40 radio. "Missundaztood" was certified gold or platinum status in
more than 20 countries. It was the second best-selling album in the UK during 2002.
"Missundaztood" and "Get the Party Started" earned nominations at the 2003 Grammy Awards
for Best Pop Vocal Album and Best Female Pop Vocal Performance, respectively.

5. WEBSITE
This is the first page of
the website and through
this her fans can listen to
all the song from her
most resent album be
redirecting them to her
iTunes page.
This is for her non English speaking fans This is for easy interactions with her
fans . They can sign in and get
monthly news letter and contact her
through social media.
Tells her fans of her
current success in her
music.
Shows pink’s image as
an artist to her fans and
give and insight of her
personality when they
go on her website.

6. Looking at these webpages you
see that there is a consistency.
There are different pictures of
P!nk in the background and all
the pictures are in her gallery.

7. Pink gives her fans what they want like
photos of herself, her tour and
merchandizing. This shows that she is
not only interested in her fans love for
her music but also her fans live for her
as an artist. This makes her fans want
for more her as an artist.

9. There is an image of Pink and a
singer that is very well known for
his single “we are young” . The
picture shadows pink and Nate.
This shows that Pink wants this
album to be more about the music
than her or Nate. This album unlike
her other albums wants the
audience to be connected to her
music rather than her as an artist.
This is also related to what Pink
said in her interview. She said she
hates making music videos
because they remove the audience
interpretation of the song and force
feed something else to them. This
album is about her audience
connecting with her music and not
her.

11. MUSIC VIDEO- JUST GIVE ME A REASON
Produced by: Jeff Bhasker released 2013

12. The music video is done in a
narrative manner. There are a
lot of close up and wide angle
shots of there characters (Pink,
Nate and Carey) and this tells
the audience that the song is
about love and letting love go.
The video shows love as
fantasy because of the bed in
the middle of Smokey water
and a big stuffed bear with
glowing eyes.
However, it could be argued that
the music video is not
completely narrative but tells the
audience the meaning of the
song through the visuals.
This is relative to Pink as an
individual because she doesn't
like making music videos.
According to her she doesn’t like
taking away her fans
interpretation of her song by
forcing visuals on them.

13. Close up shot
of the singer.
Music and visuals connected through
editing. The pace of the music is the
same pace as the visuals and it was
shown through the slow camera
movement.
The concept of looking, the
audience can see Nate through
the TV and the sees Pink looking
at Nate through the TV. The
audience is in the position of
Pink looking at Nate.
Lyric and visuals going
together; “you’ve been
havin’ real bad
dreams” the scene
goes with the lyrics
because it doesn’t look
very real, it looks like
more of a dream.

14. This music video is very
different from Pinks other
videos, album and her
website. This video is darker
and duller and not as bubbly
as Pink is portrayed on her
website.
The fact the pink is seen in
colour and Nate Ruess is
shadowed shows that the
album is sold mainly on pink
than Ruess.
The picture in the album cover is more soulful compared to pink’s typical pictures on her
other album covers. This shows that for this particular album pink is not interested in fame
or how her fans see her as an artist but how her fans see her music produced by her as an
artist.