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Fashion 2011 Trend: Eco Couture Fashion Brands
1. SWORD + FERN
Inspired by the beauty of the Pacific Northwest, designer Emily Baker created Sword + Fern,
paying homage to the evergreen ferns native to the area. Starting out small and focusing largely
on natural botanicals, Emily started with natural body products before trying her hand at jewelry,
pulling elements from the natural and manmade worlds, including vintage chains, rusty metals
that once belonged to automobiles, recycled glass, and driftwood.
VIOLA LIVING JEWELRY
Taking cues from the natural system, Viola Living Jewels combines strong materials with
whimsical details to create absolutely breathtaking designs. Designer Jessica Viola’s background
in organic, permaculture-based botanical design inspires the use of flora elements that pull from
the designer’s extensive travels throughout Central and South America, including the Amazon.
All jewelry is handmade using only sustainably harvested and ecologically responsible materials.
2. BAZSAROZSA
Sexiness and comfort are two things a woman craves when looking for the perfect lingerie.
Bazsarózsa arose out of this very basic yet difficult-to-achieve idea that you can have them both.
Enikö Bázsa makes her camis, bras, and panties in New York City from organic-cotton jersey.
Her designs feature an ultra-feminine, delicate yet modern design.
CARRIE PARRY
Finding timeless pieces for your wardrobe can be an uphill battle but Carrie Parry was born out
of the passion to create pieces that didn’t bow to shifting trends. Ethically produced in the heart
of New York City's Garment District, Parry's designs are tailored to sophisticated perfection.
3. VIOLETA VILLACORTA
Nearly 20 years ago, Violeta Villacorta made her first garment. Today, "Rustic Elegance," as the
Peruvian native describes her designs, is a world-renowned sensation. Villacorta uses natural and
organic materials—including fine linen, raw silk, and straw—to create timeless pieces that draw
from international influences, heavily influenced by Villacorta's observations while living in
New York City.
CHEEKY GREEN
To combat wasteful disposal, Cheeky Green is creating durable, long-lasting shopping bags that
not only hold your goods but also make you look good doing so. Made from recyclable Tyvek,
4. the colorful shoulder bags weigh only three ounces, yet they're strong enough to hold up to 25
pounds—take that ants!
What eco fashion 2011 trend pieces do you have in your closet? Let us know.