Multiplatform System for Mobile Service Subscribers

1. Mobile Assistant
Multiplatform System for
Mobile Service Subscribers
OLSOFT Company
2011

2. Contents
This presentation shows the advantages of “Mobile Assistant” system
integration for mobile carriers.
Brief contents:
 The difficulties faced by subscribers in managing operators’ services;
 Existing solutions
 Mobile Assistant brief description
 Carrier’s benefits
 Subscriber’s benefits
 Mobile assistant system integration description
 Estimation of resources required for Mobile Assistant system
integration

3. Subscriber’s problems in using carrier’s
services
Mobile carrier has huge systems of both its own and content provider’s services
based on the following platforms:
• USSD
• SMS
• IVR
The advantage of this systems is an opportunity to dynamically change carrier’s
services.
But these systems also have the following disadvantages:
• The necessity for subscriber to remember a big amount of numbers. USSD
menu service can solve this problem partially
• No opportunity to build lustrous design as opposed to the software
developed for all platforms
• No opportunity of integration with other applications installed on subscriber’s
phone
• For IVR services , it takes too long for a subscriber to have the required
command executed as he has to listen to full record and struggle through it to
the item he needs.

4. System’s components
“Mobile assistant” system includes mobile applications (one per each of 7
mobile platforms) and a desktop application for configuring files
containing descriptions of carrier’s services.
Contents of mobile platforms:
• J2ME for non-touchscreen phones;
• J2ME for touchscreen phones;
• Symbian for smartphones (Native code);
• iPhone;
• Android;
• Windows Phone 7;
• Windows Mobile
• Bada

5. J2ME for
Platforms the touch
screen
devices
Bada Simple
New J2ME
Samsung
Windows
Mobile MA Symbian
Windows
iPhone
Phone 7
Android

6. System’s components
Mobile Assistant allows creating list of services with commands including:
SMS
Short
API cellular numbers
company
(VAS)
Mobile
Assistant Regular
Links to numbers
websites (telephone
directory)
USSD

7. System’s components
Quick Command
tree-type text can be
menu hidden in
the Settings

8. Carrier’s benefits
Operator gets system which makes it easier for subscribers to access services,
therefore the following outputs can be expected:
1. Growing subscriber’s loyalty
2. Growing usage of services, including paid ones, that leads to direct economic
effect. For example, usage of short numbers for different services
3. Operator gets opportunity to deliver news (e.g. from RSS feed to subscriber’s
mobile phone, right into the carrier oriented infrastructure application)
4. Operator gets the software platform which can be used as a basis for other
innovations. For example, different applications can be integrated into the
platform, particularly carrier’s RBT system, such application has already been
developed by OLSOFT for IMMO Company (GOOD’OK) on iPhone, Android,
Windows Phone 7 and J2ME. In this case, such RBT app won’t exist as a
separate application, but as a “Mobile assistant” menu item
5. Offline call-center request voice system can be integrated into the application.
Such system is worked out in OLSOFT Company and can be easily deployed on
carrier’s side based on “Mobile assistant” platform

9. Carrier’s benefits
The usage of “Special Offer” module integrated into
“Mobile Assistant” allows to:
o Cut expenses on advertising campaigns made for
special events promotion (when the offer is
targeted for the carrier’s existing subscribers)
o Raise the share of subscribers, actively
participating in special offers through
“Participate” button placed in the app. It means
that:
 Information about the offer is delivered directly into “Mobile
Assistant” application on subscriber’s phone
 Subscriber doesn’t have to remember SMS numbers or USSD
commands
 Subscriber can immediately take part in the event by pressing
“Participate” button in description message
 Subscriber can find the short number of the offer in news text, thus he
can share it with friends and family

10. Subscriber’s benefits
1. Subscriber gets colorful and handy application, which makes it easier for
him to interact with carrier services, thus improving his loyalty
2. Since “Mobile Assistant” carries features, frequently needed for
subscriber (e.g. balance check), subscriber will be actively using such an
application, thus rising the possibility of interaction with other carrier’s
services

11. System’s integration description
 Mobile carrier is provided with ready-to-use applications adjusted for its
services
 In the future, It is necessary to keep services configuration file up to date by
using “Services configuration editor” desktop application which is also
delivered by OLSOFT Company in the package with Mobile Assistant. New
services can be easily added and configured within a few minutes. System is
ready to use right after applications are available on mobile carrier’s site or
market places

12. Required resources
Marketing department:
• 1 specialist acquainted with “Mobile Assistant” application capabilities.
• Walkthrough time: 2-3 days
Types of work conducted by marketing department specialist:
• Control of tags placement in RSS-feed and configuration files consistency: 0,5
days/month
• Service configuration file administration and RSS-feed tag management can be
assigned to marketing department, too

13. About our company
OLSOFT Company was founded in 1991 and specializes on software
development in many fields. Today, most of the company’s projects are related
to mobile phones and devices, based on all popular platforms. The Company
has a range of successful projects on its account, including projects for Russian
mobile carrier “MTS” and content provider “IMMO” .
Contacts
Email: office@olsoft.biz
Company web site: http://www.olsoft.biz
Project web site: http://www.m-assistant.com
Telephone : (+99871) 256-3291