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Het verhaal achter kaarten

Editor's Notes

  1. Het verhaal achter kaarten is het verhaal van Esri Nederland. Het is een verhaal dat gaat over ons allemaal. Want Nederlanders en kaarten, dat heeft iets met elkaar. De basis voor het verhaal is dus al lang geleden gelegd. Al heel vroeger, tijdens de ontdekkingsreizen, gebruikten we kaarten.
  2. Naast kaarten als hulpmiddel bij reizen en ontdekken, gebruikten Nederlands kaarten om te bepalen waar iets nieuws gebouwd moest worden en om dat te registreren. Een voorbeeld daarvan is dat we met behulp van geografie ervoor zorgen dat we de infrastructuur om ons land te beschermen tegen water goed kunnen onderhouden.
  3. Nederland is een land met veel inwoners en maar weinig ruimte. Daarom is bijna alles in ons land ontworpen en vastgelegd met kaarten. Met onze leefomgeving moeten we zorgvuldig blijven omgaan: de infrastructuur goed onderhouden en op zoek naar een duurzamere manier van leven.
  4. We leven in een wereld die snel verandert, en om te kunnen bereiken wat we willen (voorbeeld van klant eventueel noemen), moeten we begrijpen wat er gebeurt. We moeten we op zoek naar verklaringen, naar patronen. Door patronen met een kaart te visualiseren kunnen we begrijpen wat er gebeurt, veel beter dan door dit in een tabel of lijst te zetten.
  5. Wij van Esri zijn ervan overtuigd dat met analyses op geografische gegevens het mogelijk is om de wereld beter kunnen begrijpen. Dat kan met een Geografisch Informatie Systeem: GIS. Met GIS kunt u een positief verschil maken door betere beslissingen te nemen en duidelijk te communiceren. Dit doen onze klanten al meer dan 45 jaar met onze ArcGIS-producten.
  6. Digitale kaarten zijn in ons leven inmiddels een normaal onderdeel geworden. De technologie van Esri vernieuwt voortdurend, waardoor het mogelijk is om kaarten te gebruiken op een manier die aansluit op hoe we leven en waar we zijn: thuis, onderweg of op het werk.