1. How email marketing is beneficial as compared to other forms of online promotion?
Online business has come up with several types of techniques or strategies that strive to establish
the business of an organization. A marketer can establish the foothold of an enterprise in the
cyber market. Effective promotion on the Internet can lead to better results and more revenue.
There are several trips and tricks for efficient and effective online marketing. Many marketers
prefer using search engine optimization practices, social media marketing, online banner
promotion, PPC advertising and other such methods. Email campaigning is another kind of
advertising through Internet. This kind of technique is more relevant, effective and useful as it
brings a merchant and customer on one platform. They can communicate with each other directly
without any intermediaries through an internet medium. It is more effective and quick at
producing results as compared to the SEO or PPC practice.
Search engine optimization involves extensive use of article marketing, bookmarking, link
building, online advertising and social networking. It is not a matter of a few days or just a day
when you can boost your revenue through this form of method. The SEO services require months
or at the most nearly a month’s time to produce sound results. Pay per click is also another form
of promotion that consumes time and effort to render effective results. Social media marketing
also has own time span to deliver reliable results. You can consume time in building an online
reputation for your company or an enterprise. Rigorous and continuous follow-ups are also
required to build an enterprise.
Email campaigning can help you to get in direct touch with a customer of an enterprise. Direct
touch and easy medium have the tendency to instantly illicit response from a customer. A
customer can reveal his thoughts about and share his experiences with the product. If a marketer
notices any negativity in the response, he can correct a customer and immediately present a
positive, reliable as well as genuine picture of an enterprise. You can send e-newsletters or
advertisement copies to a customer. This is one of the reliable forms of advertisements for
business promotion.