Four Slide Informational Flyer About our Sell Sheet Builder product.

1. The Cure for Sales Teams That Waste Too Much
Time Creating Customized Selling Documents
We Guarantee That You Will Find a Sell Sheet Builder™ Demonstration Worth Your Time!
On Demand Customized Sell Sheets for Your Team
 Users Can Create Customized Selling Documents, In Seconds
 Instantly Turn Your Selling Documents Into E-mail Blasts
 Image Library and all Selling Data In One “Go-To” Resource
 Unlimited Templates Perfectly Tailored To Selling Message
 Share Winning Sell Sheets with other Users with a Single Click
Drives Improved Sales Force Productivity
 Empowers Sales Reps to Build their Own Selling Documents
 Recaptures Sales Rep Time for Selling and Prospecting
 Create Significant Increase in Number of Customer Impressions
 Provides Critical Advantage with for Third Party Resellers
 No More Long Waits for Urgently Needed Documents
Provides Umbrella of Powerful Corporate Benefits
 Powerfully Branded Corporate-Approved Messaging Selling
Documents Across Your Entire Sales Organization
 Ensures Consistency and Highly Professional Documents
 Scalable Solution Grows with the Needs of Your Company
 Works In Lock-Step with Other Marketing and Sales Initiatives
Some of Our Current Sell Sheet Builder™ Clients
Contact Us to See
a Live Demo of 770-518-5821
Sell Sheet Builder™ sales@bluelacuna.com

2. Sell Sheet
How Sell Sheet Builder™ Works
Builder ™
I Just Became a Sell Sheet Builder™ Customer…Now What Happens?
Working Together to Build Your Sell Sheet Builder™ Portal
Each Sell Sheet Builder™ client gets either its own dedicated web site or their own secure partition of our Sell
Sheet Builder™ Hosted Solution. We will work together to discern the resources and user sets that will have
access to the site and related security levels. We will work with your team populate all of the data, product
images, barcodes, branded messaging necessary to totally empower your users. We have extensive experience
optimizing data, images and other resources to help make this process as simple and easy for as possible.
What Exactly is Included in a Typical Sell Sheet Builder™ Web Site?
Each Sell Sheet Builder™ site can include a handful of specific functionality modules, each with its own
dedicated section in the site. Sections that may be included are the following:
Sell Sheet Builder – Our flagship module, The Sell Sheet Builder section allows users to Group together
customer-specific subsets of your product line and design your sell sheet with the perfect branding and
marketing message for every customer interaction. The Click and Build User Interface combines with our
Dynamic Document Preview™ to allow users to see their document in progress at all times. When the
document is perfect, users can export it in a variety of formats or convert it to Email Blast in just one click.
Image Library – The section allows users to search, access and efficiently download product images. Image
Library supports High and Low resolution images in all common image formats. The sleek and powerful search
engine allows users to select the images they want and can also be combined into a single ZIP archive for
efficient and fast download. Security levels can be applied to allow you to control access among user groups.
Product Catalog – More data-driven that Sell Sheet Builder section, Product Catalog allows users to quickly
access all of the relevant Product Specification data and resources with a single click. Users can find shipping
information, Case and Product dimensions, barcodes, and all other types of your product data.
My Documents – Users get their own dedicated My Documents section that allows them to
save, edit, download and share the powerful sell Sheets that they have created. Users can also upload custom
logos, marketing graphics , Coupons, as well as custom products for use in Sell Sheets.
Public Resources – Centralized repository for Sell Sheets and other critical Selling Resources needed by your
users. Security levels can be applied to control access to resources by user, Administrative users can create
Sell Sheets and publish them into the Public Resources area with a single click.
Custom Modules – We have a dedicated area that allows our customers to add custom functionality into our
Sell Sheet Builder sites. If you want it, we can develop it and integrate it seamlessly into a finished solution.
Site Rollout and Ongoing Support and Administration
We work closely with you to be sure that users are properly trained to maximize your investment. At
rollout, each desired user will get their own secure account with username and password. Once deployed we
will provide users with all Technical and Customer Support that is needed. Sell Sheet Builder™ also includes a
powerful Administrative Tracking that allows you to monitor user activities, feature utilization and resource
tracking. We work together to determine what is working well and what needs improvement, consistently
working to optimize the power of the site. Each Quarter we will provide you with a Value Analysis Spreadsheet
that shows your return on investment using mutually agreed upon metrics. You will always feel in control!

3. Sell Sheet
Customer Applications
Builder ™
Our Story is Best Told Through The Eyes of Our Customers!
Sell Sheet Builder™ for S.P. Richards – Create-a-Flyer 2
Looking to upgrade an existing flyer building solution, S.P. Richards contracted
with Blue Lacuna to implement a Sell Sheet Builder™ solution for use in their
Dealer Channel. We worked closely with SPR Marketing Leadership to
develop a unique and user friendly flyer building powerhouse. Project was
branded as Create-a-Flyer 2 and launched in late 2011. Solution enables
Dealers to build a promotion in various design formats and
themes, interfaces with entire product database (as well as offering the
capability to upload custom skus), and outputs final document for print or
online purposes. To date, the project has exceeded expectations in every
measureable metric, nearly doubled the number of users and has expanded
to include SPR Canada as well. Create-a-Flyer also works in lock step with S.P.
Richards Email Marketing initiatives to drive more value for Dealer users.
Lastly, and most importantly, Sell Sheet Builder™ is delivering a 6X Return on
Investment!
Quote from Customer
"We have been extremely pleased with the Create-a-Flyer 2 program. Our customers and our field
sales force use the program to quickly build sales promotions that draw from our entire database. In
addition, the program can accommodate custom assets on a per user basis which was very important
to us. And I am extremely pleased with the customer support we receive from the Blue Lacuna team."
Sell Sheet Builder™ for ACCO Brands – CPG Connect
Company requested a digital product catalog to replace traditional printed
catalog. The Catalog needed to be searchable by a wide variety of criteria.
Project also needed to include high and low resolution product
images, scannable barcodes, product specifications, warehouse data, as well
as critical marketing and licensing information for entire product line over
multiple catalog years. Technology and User interface needed to be state of
the art, easy to learn and master and also allow users to quickly and easily
create product sheets that contain all resources necessary to generate a sale.
Sales reps can now build the perfect document for every selling situation.
Quote from Customer
"I just created my first Sell Sheet and this tool is terrific. I wanted to let you know that Sell Sheet
Builder is the best sales tool we've had in my 15 years with the company. Thank You!”

4. Sell Sheet
Questions & Answers
Builder ™
Anticipating Your Questions and Giving You The Information That You Need!
Q. What Exactly is Sell Sheet Builder™? Sell Sheet Builder™ is a web-based document building technology that
allows users to create their own sales documents in seconds. For a typical project, a customer would get a dedicated
website with a domain of your choosing. We supply space on a powerful server to host the site itself as well as ongoing site
maintenance. The site is secure and password protected with each user getting their own username and password. Security
levels can easily be established allowing you determine which users have access to the specific resources.
Q. How Much Does Sell Sheet Builder™ Cost? As always, project cost varies based on scope and complexity. The
cost is divided into two parts, a small development fee and a monthly user subscription fee. Both are likely much less than
you think. Expect your investment to pay for itself very quickly in increased sales, productivity gains as well as more
efficient and professional customer communications.
Q. What is included in the Monthly User Subscription Fee? Users get their own dedicated Sell Sheet Builder™
account, and all necessary user support. At the corporate level, this fee includes the secure server slot, server space for
your project resources, powerful security practices, redundant backup of all
resources, trivial site changes, updates to data and resources, and more. One fee covers everything, no nickel-diming here.
Q. How Long Does it Take to Implement? Typical projects are about 4-8 weeks from handshake to go
live, depending on scope and complexity.
Q. How Much Training is Required for Users? Incredibly, almost none at all. Sell Sheet Builder™ is intuitive and
user friendly, very easy to learn and master. Usually a one hour classroom session or web meeting is more than sufficient to
bring users up to full speed.
Q. With Which Operating Systems and Browsers is Sell Sheet Builder™ Compatible? Sell Sheet Builder™
works well in Windows XP (and up) with Internet Explorer 6 (and up). Sell Sheet Builder™ is also compatible with Firefox
version 2 (and up) which runs on both Windows XP (and higher) and Mac OS X 10.4 (and up).
Q. Can Sell Sheet Builder™ Accept My Existing Product Database? Sure. Sell Sheet Builder™ can import
almost any type of data. We can easily work with data in Excel, Access, XML, CSV and many other formats. We can also
integrate multiple and disparate databases if necessary. Additionally, we have strong experience interfacing with Third
Party vendors via web services and can even recommend a provider if you need one.
Q. How Many Document Templates Can I Have in Sell Sheet Builder™? Sell Sheet Builder™ has a dynamic
document engine that offers virtually unlimited flexibility in terms of the look, layout and type of documents that it can
create.
Q. Can I Just Give You My Product Images and Data and You Take it from There? Yes. We have years of
experience and powerful methods for optimizing and processing your product images for use in
Sell Sheet Builder™. Also, note that our Image Library function allows users to download both low and high resolution
images whenever they need them. All it takes is one click. If desired, we have exclusive agreements with professional
photographers and can shoot high resolution images for your entire product line with top-of-the-line speed and quality.
Q. Can Sell Sheet Builder™ be Customized for Special Applications? Yes. We proudly boast a development
staff that is talented, seasoned and second to none. We can add functionality modules on top of the Sell Sheet Builder™
core with relative ease. We will are also enthusiastically available for developing other types of projects that are aligned
with our experience. Feel free to inquire.