1. VIABILITY STUDY
The viability study is a study in which you plan many ideas beforehand to see what your dealing with and know
your budget, timing and to see if its doable. I did a viability study for my Cadburys dairy milk advert, producing
and making ideas and debating whether it was feasible, whether it will be technological possible to achieve or
whether its practical in the current technological, economical and social scenario. This study benefits a
production because it shows the outline of what you can produce with the amount you have got. It helps
analysis a decision, it’s a tool that helps you recommend and give data and give reasoning behind the
recommendation given. For my dairy milk advert I made a few viability studies producing the idea and writing
down an estimated budget and the timing that I thought that the advert would take.
This helped my planning of my product because it helped me develop ideas and debate whether a particular
idea was going to work. Also going through different ideas I developed my idea by using different parts of my
other ideas so there is that aspect of it that it helps you gain more ideas.

2. RESEARCH BRAND/MARKET
Researching your brand is crucial when making a new product because you may make a product that may be
similar to your components and therefore may be copyrighted. Also it so that you are aware of what market
your getting yourself into so you are not unaware of changes in that particular market. Researching your
components are important because you want to know what you up against and there ideas and products
maybe similar to yours so therefore you want to make them different. Also it helps you know the king of the
products your making so you know everything about them so that you know how to make a upcoming product
that’s going to have good results.
In my advert I used research for when I was finding the history and the sales of Cadburys so that I knew how to
understand the product a lot more. I also did market research I did a survey for my target audience to gain
some response and to know if my advert is going to hit my target audience.

3. LEGAL, ETHICAL AND REGULATORY
ISSUES
The legal and ethical and regulatory issues are also important in a production, you have to make sure it doesn’t
interfere. The set up companies dfor legal, ethical and regulatory issues are:
BBFC: is a non governmental body who control certification for film and video games.
BCAP: This code applies to all advertisements (including teleshopping, content on self-promotional television
channels, television text and interactive television advertisements) and programme sponsorship credits on
radio and television services licensed by Ofcom.
OfCom: They regulate the TV and radio sectors.
Food Standard Agency: this particular regulations come up when making my advert, I just had to make sure I
wasn’t breaking any legal rules. Particular with my advert ‘junk’ food one of the rules were to make sure that
no one who looked under 12 was allowed in my advert otherwise its bringing out the wrong message.