Embodee Mobile App Launch

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Embodee® is transforming the apparel e-commerce experience, enabling shoppers to instantaneously assess the look and fit and see their custom garments in the making. The stunningly life-like, accurate, 3-D visualizations of Embodee's virtual try-on service, inspire confidence online and a provide a shortcut to in-store clothing selection. Our new iPad app, with its built-in global fit functionality, will launch the next phase of apparel e-commerce around the world.

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  • I’m going to start with the obvious--- ecommerce is fundamental to our lives today, not just in the US, but around the world Data based on 2010 Nielson survey of 27K Internet users.
  • I’m going to start with the obvious--- ecommerce is fundamental to our lives today, not just in the US, but around the world Data based on 2010 Nielson survey of 27K Internet users.
  • But looking at what people INTEND to buy online “in the near future”, apparel is high on the priority list. More than one of three internet users intend to buy clothing online soon. Yet, apparel shopping online is not without its challenges.
  • But qualms aboound… We found that X% are concerned about look and fit.
  • Visualization personalization customization
  • That’s the mission of embodee
  • Although designed to be used online, initially, we started in a store. Shoppers could select 2 pair of pants, and then take only those to the dressing room. Virtually everyone was delighted with the results…98% had a good look and fit courtesy of embodee online try-on
  • But most exciting of all is to see the actual business parameters reflect the consumer satisfaction. In a year of record sales for hurley, they have achieved a 33% reduction in returns in the category of product supported by embodee. Hurley shared with us that they have never seen a comparable impact on return before. Ultimately though, the judge of the try-on system’s value is folks like you. So if you’d like, visit shop.hurley.com and send us your feedback via that little triangle in the upper right hand corner!
  • 1 st click: As of this week, Hurley around 500 pant skus are live at shop.hurley.com If you look carefully in the upper right hand corner, we offer online users a “2 click” option to send us their satisfaction score, and a scale of 0-5. 2 nd click: Last holiday season, we hit a cumulative 4.8/5.0.
  • Things won’t sit still, of course. As we move forward, we look forward to building this to further traction, and to scale. We are also planning to add further capabilities… and so…
  • Embodee Mobile App Launch

    1. 1. Data based on 2010 Nielson survey of 27K Internet users.http://mashable.com/2011/03/25/e-commerce-infographic/
    2. 2. Accurate digital apparel & bodiesRendered realistically in real time Easy for shoppers & brands
    3. 3. Global & mobile Market tractionTechnology

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