1. 3) What kind of media institution
might distribute your media
product and why?
Ellie Foster

2. Marketing
First of all, we would market our film by putting up
billboards around the UK, posters on London
buses, posters in the London underground, a website
for the film, magazine interviews for teenage
magazines such as 'Teen Vogue' or 'Top Of The Pops'
magazine and a premiere at the O2 in London. This
should attract our teenage target audience, as they
are always on public transport, as they are unable to
drive, reading magazines and online.

3. Funding
Nickelodeon Movies could distribute and potentially fund 'The
Arrangement' because they distributed 'Angus, Thongs and Perfect
Snogging'. 'Angus, Thongs and Perfect Snogging' is based in a
school in the UK, as is ours and it is of the comedy genre.
Nickelodeon Movies also distributed Fun Size and Hotel for dogs
which are both targeted at a young teenage audience, as is
ours, therefore we could gain the correct audience we are
targeting. Our film being distributed by Nickelodeon Movies would
be good, as it is an American company and therefore has more
money than a British based company. Furthermore, Nickelodeon
will attract a teenage target audience as Nickelodeon is associated
with young people, of both genders.

4. UK Funding
If we needed UK based funding, rather than from Nickelodeon, we would
choose Working Title, as they are a British independent company, however
they have financial backing from Universal therefore can afford distributing it.
Working Title have produced many successful films, including Les
Miserables, Johnny English, Nanny Mcphee and Wild Child. Wild Child is of a
teenage target audience, set within a school as is ours, and had great
success, just as our film would be able to have with the same distributors.

5. Exhibition
We would distribute our film firstly at the BFI London Film Festival, where many
different people would go to view ours and may other peoples films. This would only
cost a small fee of about £40 and it mean that we would attract a wide audience to
watch our film, including people who would not usually watch a similar film. Next we
would distribute 'The Arrangement' at a multiplex cinema ie ‘ODEON’ in the UK in
February half term. We think people in the UK would be most interested in our film as
they will be able to relate to it (uses a gratification theory) and understand the school
system over American teenagers. We would release it at cinemas in February half term
to attract teenagers during their break as many visit the cinema when not in the
school term. I decided against releasing it in Summer as students tend to want to
forget about school in summer, therefore may not want to watch a film including the
setting of a school.

6. Distribution
Once it has been distributed at the cinema we will distribute it through
Region 1 and Region 2 DVDs three months later, giving the people in
different countries such as America a chance to buy and watch the
DVD, as well as the UK. We will then release it on other media
platforms such as iTunes and Netflix as the use of the internet to watch
films on is increasing, therefore our audience shall expand as people
can then view our film on many different devices such as phones or
tablets. Once the DVD has been out on sale for four months, we will
distribute it on Sky Movies ,Channel 5 and Nickelodeon in the UK so
the film is able to be watched for free, and if they enjoy the film they
can then purchase it online in DVD format. It will be viewed on
Nickelodeon so the production company can advertise their film and
gain more credit for it.