2. Service agency at the places with lots of restaurants and bars
(Alsancak and Bornova)
Target Audience:
• Customers
• Government Officials
• Restaurant Owners
• Foursquare Turkey
• Journalists
3. Example: Place X, 250 meters, beer Efes 8tl,
Tuborg 9tl. Meals: fried chicken with kori sos (13tl)
Music only Pop, availability of seats 4. No
entrance fee.
• Three categories according to Prices, Food
variety, Music. Reservations and availability of
seats is also done by INFOspot.
• The list will be shown from the foursquare
(more check-ins better the place)
• Advertisements will be used during advising.
(Restaurants that pay fees will have their poster,
or special fonts)
4. Benefits
• lead customers to new places
• help tourists
• decrease the time lost on finding places,
• decrease the intensity of crowd in the street
Long Term Benefits
possibility of growing business (many other cities)
relationship with government officials and restaurant owners
5. The Info Spot will open in Alsancak and
Bornova as a small kiosk.
Date is 21st June. It is official beginning of
summer and the longest
day of the year.
6. 1st team
Software systems
Evaluating system of restaurants
Social media availability
Technological Support
Foursquare Turkey
2nd team
Communication with restaurant owners
Collection of all information
Responsible for negotiations with Izmir
municipality
PR campaign, Activities
7. Sponsors
• Foursquare is interested, because of use of their service, which increases
number of users.
• Business owners are interested, because it is advertisement of their
business.
8. Event Calendar
Early Negotiations with Municipality
8th May (Thursday) – Press Conference
24th -25th May (Weekend) - Activities
21st June (Saturday) – INFO spot opening
9. Press Conference (8th May)
Time: 10:30-11:30
Place: Izmir Belediye
Schedule: Welcome Speech
Speech (City Hall, Aziz Kocaoglu)
Power Point (Agency owners)
Speech (Foursquare Turkey)
Questions/Answers, Video Records
During press conference, updates will be posted on Facebook and Twitter.
10. Press Kit
• A list of press conference participants
• Few quotes from given speeches
• Information about the issue
• A few photographs of the INFO spot, with the interior
• Future activities, Gifts (Free entrances for Clubs, One month
discounts in some places)
11. Invited Media
Region wide
• Kanal 35
• Haber Ekspres
• Izmir
• Yeni Asir
Country wide
• CNN Turk
• Star TV
• Zaman
• Hurriyet
Posters – billboards, public
transportation
12. • The room with a table long enough to seat all spokespeople, with name
cards
• Enough seating and place for reporters, and for their supporting
equipment (e.g., cameras, microphone)
• Visuals as a backdrop to speaker's table: charts, posters, etc.
• Coffee, tea, water, and any other refreshments set up
Room Setting
13. Activities (24th-25th May)
• Make the interactive game with students, give them list of places which the should
find.
• Use INFO spot software to provide evidence how much easier it is with our help.
• Restaurant/Club fair! Exhibitions of menus, food, drink that cafes provide.
• Gifts may include discounts or free entrances in some specific clubs.
14. Opening of INFO spot (21st June)
Time: Midnight
Place: Alsancak
Plan: Free drinks & refreshments
Outdoor setting (Circular tables)
Live music/dance
Laser Show + Fireworks
Audience is interested, because it will be free service provided to everyone interested, INFO spot will answer on the all possible questions about the enjoyment activities.
Sponsors are interested, because it is advertisement of their business no matter how small or well know they are INFO spot will spread the word about them to customers.
Tuesdays, Wednesdays and Thursdays are the best days for press conferences, as they are considered slower news days. Try to have your press conference on one of these days if at all possible.
The best time to schedule your press conference is between 10:00 a.m. and 11:00 a.m, to ensure maximum coverage by the media. If you schedule it later, you risk missing the afternoon paper or evening news.
