Healthcare professional survey 2013 (blog cut)
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Healthcare professional survey 2013 (blog cut)

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Healthcare professional survey 2013 (blog cut) Healthcare professional survey 2013 (blog cut) Presentation Transcript

  • Empowering Your Relationships with HCPs through Online Channels
  • 2 About the Survey This survey was conducted by Edelman Indonesia in collaboration with the Public Health division, Medical Faculty, Universitas Gadjah Mada (UGM). + Goals – Gather information about communication channels used by GPs and Specialists when seeking and disseminating specific information, as well as their interactions with patients relating to their professions. – Gather information about their awareness of Universal Healthcare Coverage
  • Methodology• Total 421 (GPs and Specialists) with >3 years of practice in: – Jakarta: 139 – Bandung: 122 – Surabaya: 105 – Medan: 55• The quota of GPs and Specialists was set based on particular population in each city.• Face-to-face interviews• Data was collected from 05 Nov – 14 Dec 2012
  • Profile of Respondents421 GPs and Specialists were interviewed between November and December 2012 Location Jakarta, 33% Bandung, 29% Surabaya, 25% Medan, 13% GP/Specialist GP, 56% Specialist, 44% Years of practice <10, 43% 11-20, 32% >20, 25% Age <30, 13% 31-40, 29% 41-50, 28% >50, 31% Base Total = 421; GP = 279, SP = 142
  • TOPLINE FINDINGS HCPs are moving to digital content for diagnosis, treatment and general health. Less than half of the GPs and Specialists in 4 big cities understand the flow/process ofUniversal Healthcare Coverage. Comprehension amongst Jakarta HCPs is only slightly lower than in the other regions. Other than within the limited area of drug information (64%), medical representatives ofpharmaceutical companies were a preferred source of information in only 4% for diagnostic trends, 3% for new treatments and 4% for general health.
  • More Jakarta-based HCPs are using online resources to search for health information. But, HCPs in other cities are catching up. 4 OUT OF 5 DOCTORS (84%) IN JAKARTA SEARCH THE INTERNET, WHILE IN OTHER CITIES THIS HAPPENS AMONG 3 OUT OF 4 DOCTORS (77%).Q1: In the past 2 weeks, have you accessed the Internet to search for information related to health / medicine?JKT, Base Total = 139; GP = 92, SP = 47, Other Cities, Base Total = 282; GP = 187, SP = 95
  • Compared to other conventional information sources, internet has become the primary source to build capacity of GPs and specialists Internet 64% 9% Magazines Total 9% Medical Representatives 4% Broadcast Media 3% Print MediaQ2: In terms of work/ profession, which information channels do you like best/most to find information? (S)Base Total = 421; GP = 279, SP = 142
  • When it comes to new information about diagnosis and treatment, scientific forums are rated number one, but the Internet comes second Diagnosis Treatment Scientific Scientific Forum 75 78 Forum Internet 53 Internet 54 Text Book 26 Scientific Magz 25 Scientific Magz 26 Text Book 22 GeneralGeneral Magazine 7 9 Magazine Medical Reps 4 Medical Reps 3 Newspaper 2 Newspaper 2 Broadcast Broadcast Media 1 2 Media Q4: In terms of work/ profession, which media or reference in addition to MIMS and scientific journals do you regularly use as a reference when looking for the information on some of the topics below? (General, Medicine, Diagnosis, Treatment) Base Total = 421
  • Medical Representatives are the primary information source for new drugs Medical Reps 64 Scientific Forum 57 Internet 49 Scientific Magz 23 Text Book 11 General Magazine 5 Newspaper 2 Broadcast Media 1Q4: In terms of work/ profession, which media outlet or reference in addition to MIMS and scientific journals do you regularly use as a referencewhen looking for information on some of the topics below? (General, Medicine, Diagnosis, Treatment)Base Total = 421
  • But they scored low on information on diagnosis, treatment and general health Diagnosis Treatment General Health Scientific Forum 75 Internet 67 Scientific 78 Forum Internet 53 Scientific Forum 45 Internet 54 Text Book 26 Scientific Magz 38 Scientific 25 Magz Scientific Magz 26 Text Book 20 Text Book 22General Magazine General Newspaper 18 7 9 Magazine Medical General Magazine 14 Medical Reps 4 3 Reps Broadcast Media 13 Newspaper 2 Newspaper 2 Broadcast Medical Reps 4 Broadcast Media 1 2 Media Q4: In terms of work/ profession, which media or reference in addition to MIMS and scientific journals do you regularly use as a reference when looking for information on some of the topics below? (General, Medicine, Diagnosis, Treatment) Base Total = 421
  • Where do GPs and Specialists recommend patients to go for health and medical information? An empowered patient goes online to get new, deeper information 37 Internet/web/ blog/forum 39 38 32 Health professional 31 32 23 Books/journal 20 21 6 Specialist Print media 7 7 GP 2 Total Broadcast media 3 2Q5: Which of the following sources of information do you recommend to your patients MOST if they want to find information on healthor medical issues? Which one do you recommend as the SECOND? Which is the THIRD?Base Total = 421; GP = 279, SP = 142
  • Less than half of the GPs and Specialists in 4 big cities understand the policy mechanics of Universal Healthcare Coverage, with Jakarta doctors’ level of comprehension coming in slightly lower 5: Fully 3% Understand 5% 35% 4. Understand 38% 35% 3. In doubt 32% 27% 2. Do not understand 19% 1: No comprehension, 1% Lack awareness 6% JAKARTA of UHC OTHER CITIESQ20: What is your opinion on the process / workflow and overall information system of National Health Insurance (SJSN)?JKT, Base Total = 139; GP = 92, SP = 47, Other Cities, Base Total = 282; GP = 187, SP = 95
  • Edelman Health & Human Services "In this unique practice we integrate healthcare PR (disease awareness, market access and OTC) with work forinternational bodies and NGOs in community outreach, social behavioral change and environmental programs" The health environment is changing in Asia, driven by an agingKey Services population, the increasing challenges posed by chronic diseaseKey to our successful health and societal issues such as health reform. These issues, togetherengagement initiatives with with the rapid uptake of social media and a changing mediaclients is the multi-disciplinary landscape, impact the way in which we help companies createofferings we specialize trusting relationships with stakeholders in the region.in, including: Edelman knows the health market in Asia. With health expertise in Rx Health all offices across the region, we are able to deliver both regional Personal Health & Wellness and local campaigns, depending on the client’s needs. Our clients Health Policy & Public receive the best of both worlds – local expertise supported by a Affairs strong regional and global network to ensure best outcomes. Life Sciences Public Health Our health experts have collaborated with clients to engage on a Health Alliances range of health issues, including disease prevention, management of chronic disease, the health technology Health Media revolution, wellness, infectious disease pandemics, biomedical Crisis/Issues Management science, and access to healthcare.
  • Thank You For more information, please contact: Bambang Chriswanto Intan WibisonoVice Chairman and Head of Consulting Healthcare Manager Edelman Indonesia Edelman Indonesia bambang.chriswanto@edelman.com intan.wibisono@edelman.com +62 811 94 9188 +62 818 99 0610