The Social Media Forum Abu Dhabi  28/11/2010 Hello…
Getting social on mobile <ul><li>Single Sign-on </li></ul><ul><li>Facebook Connect for mobile </li></ul><ul><li>Twitter OA...
Valley of the squinting windows <ul><li>Who is doing what?  </li></ul><ul><li>Digital neighbourhood watch </li></ul><ul><l...
The brag and tag world <ul><li>Photo sharing </li></ul><ul><li>LBS services </li></ul><ul><li>Look what I’m doing </li></u...
The offline game layer <ul><li>The gold bar competition </li></ul><ul><li>$ 14,469.00 </li></ul><ul><li>Table Quizzes </li...
The social game layer on mobile <ul><li>Compete with people </li></ul><ul><li>Collaborate with people </li></ul><ul><li>Do...
SCVNGR <ul><li>Treasure and scavenger hunts </li></ul><ul><li>Funded by Google ventures </li></ul><ul><li>Over 500,000 use...
Stickybits <ul><li>Scan barcodes </li></ul><ul><li>What are people saying about a product?  </li></ul><ul><li>Collaborate ...
Puma Life Scoreboard <ul><li>Compete against friends on anything </li></ul><ul><li>Compare yourself to others and brag </l...
Farmville <ul><li>Farmville </li></ul><ul><li>The appointment based game </li></ul><ul><li>Harvest crops at a certain time...
Farmvillain <ul><li>Collaborate with some friends </li></ul><ul><li>Cause mischief and mess with others </li></ul><ul><li>...
Communal discovery <ul><li>Stumbleupon, digg and others </li></ul><ul><li>Content curation </li></ul><ul><li>Likes, retwee...
Why do this?  <ul><li>Incentives </li></ul><ul><li>Rewards </li></ul><ul><li>Badges - physical proof of your ‘position’ </...
Things to think about <ul><li>Social mobile apps </li></ul><ul><li>Simple games and mechanics for clients </li></ul><ul><l...
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Social games and mobile

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Social games and mobile

  1. 1. The Social Media Forum Abu Dhabi 28/11/2010 Hello…
  2. 2. Getting social on mobile <ul><li>Single Sign-on </li></ul><ul><li>Facebook Connect for mobile </li></ul><ul><li>Twitter OAuth </li></ul><ul><li>Open ID </li></ul><ul><li>Game Centre </li></ul><ul><li>Open Feint etc etc… </li></ul>
  3. 3. Valley of the squinting windows <ul><li>Who is doing what? </li></ul><ul><li>Digital neighbourhood watch </li></ul><ul><li>Hint of voyeurism? </li></ul><ul><li>Inclination towards privacy </li></ul>
  4. 4. The brag and tag world <ul><li>Photo sharing </li></ul><ul><li>LBS services </li></ul><ul><li>Look what I’m doing </li></ul><ul><li>Look where I am </li></ul><ul><li>Boasts and brags </li></ul><ul><li>Far less privacy </li></ul>
  5. 5. The offline game layer <ul><li>The gold bar competition </li></ul><ul><li>$ 14,469.00 </li></ul><ul><li>Table Quizzes </li></ul><ul><li>Tag rugby </li></ul><ul><li>Mass adoption </li></ul>
  6. 6. The social game layer on mobile <ul><li>Compete with people </li></ul><ul><li>Collaborate with people </li></ul><ul><li>Dozens of game mechanics </li></ul><ul><li>Anytime, any place anywhere </li></ul>
  7. 7. SCVNGR <ul><li>Treasure and scavenger hunts </li></ul><ul><li>Funded by Google ventures </li></ul><ul><li>Over 500,000 users </li></ul>
  8. 8. Stickybits <ul><li>Scan barcodes </li></ul><ul><li>What are people saying about a product? </li></ul><ul><li>Collaborate with friends </li></ul><ul><li>Earn rewards </li></ul>
  9. 9. Puma Life Scoreboard <ul><li>Compete against friends on anything </li></ul><ul><li>Compare yourself to others and brag </li></ul><ul><li>Sync with other networks </li></ul>
  10. 10. Farmville <ul><li>Farmville </li></ul><ul><li>The appointment based game </li></ul><ul><li>Harvest crops at a certain time </li></ul><ul><li>Elements of collaboration </li></ul>
  11. 11. Farmvillain <ul><li>Collaborate with some friends </li></ul><ul><li>Cause mischief and mess with others </li></ul><ul><li>Use progress bars to gauge performance </li></ul>
  12. 12. Communal discovery <ul><li>Stumbleupon, digg and others </li></ul><ul><li>Content curation </li></ul><ul><li>Likes, retweets and more </li></ul><ul><li>Increase your ‘social ranking’ </li></ul>
  13. 13. Why do this? <ul><li>Incentives </li></ul><ul><li>Rewards </li></ul><ul><li>Badges - physical proof of your ‘position’ </li></ul><ul><li>Deeper engagement </li></ul><ul><li>Social </li></ul>
  14. 14. Things to think about <ul><li>Social mobile apps </li></ul><ul><li>Simple games and mechanics for clients </li></ul><ul><li>Baby steps </li></ul><ul><li>Use unobtainium </li></ul><ul><li>www.urbn.ae </li></ul><ul><li>@eamonncarey </li></ul>
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