Social games and mobile
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Social games and mobile

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Social games and mobile Social games and mobile Presentation Transcript

  • The Social Media Forum Abu Dhabi 28/11/2010 Hello…
  • Getting social on mobile
    • Single Sign-on
    • Facebook Connect for mobile
    • Twitter OAuth
    • Open ID
    • Game Centre
    • Open Feint etc etc…
  • Valley of the squinting windows
    • Who is doing what?
    • Digital neighbourhood watch
    • Hint of voyeurism?
    • Inclination towards privacy
  • The brag and tag world
    • Photo sharing
    • LBS services
    • Look what I’m doing
    • Look where I am
    • Boasts and brags
    • Far less privacy
  • The offline game layer
    • The gold bar competition
    • $ 14,469.00
    • Table Quizzes
    • Tag rugby
    • Mass adoption
  • The social game layer on mobile
    • Compete with people
    • Collaborate with people
    • Dozens of game mechanics
    • Anytime, any place anywhere
  • SCVNGR
    • Treasure and scavenger hunts
    • Funded by Google ventures
    • Over 500,000 users
  • Stickybits
    • Scan barcodes
    • What are people saying about a product?
    • Collaborate with friends
    • Earn rewards
  • Puma Life Scoreboard
    • Compete against friends on anything
    • Compare yourself to others and brag
    • Sync with other networks
  • Farmville
    • Farmville
    • The appointment based game
    • Harvest crops at a certain time
    • Elements of collaboration
  • Farmvillain
    • Collaborate with some friends
    • Cause mischief and mess with others
    • Use progress bars to gauge performance
  • Communal discovery
    • Stumbleupon, digg and others
    • Content curation
    • Likes, retweets and more
    • Increase your ‘social ranking’
  • Why do this?
    • Incentives
    • Rewards
    • Badges - physical proof of your ‘position’
    • Deeper engagement
    • Social
  • Things to think about
    • Social mobile apps
    • Simple games and mechanics for clients
    • Baby steps
    • Use unobtainium
    • www.urbn.ae
    • @eamonncarey