A short presentation by Lead Developer, Nick Fritzkowski. Explains how to set up a Facebook page for your business with information on best practice, Facebook Apps and more.
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Facebook Business Page Setup 2013
1. e-CBD Workshop:
Creating a business Facebook
page
Nicholas Fritzkowski
April 2013
2. Creating a business Facebook page
1 Sign up and set up your page
2 Theme and brand your page
3 Inviting friends and building your audience
4 Managing your admin panel
5 Apps and extra functionality
3. Sign up and set up your
page
Signup Link
https://www.facebook.com/about/pages
Signing up with or without a personal profile
You can signup with a personal account or with a business account.
Classifications
Local Business or Place Company, Organisation, or
Institution Brand or product
Artist, Band, or Public figure Entertainment
Cause or Community
Confirm your account
Before continuing you will be required to confirm your account via
email.
4. Sign up and set up your
page
Details and Business Information
Fill in your business description that
will appear on listings when people
search Facebook. Also fill in your
website address.
Profile Picture
Upload your logo or a key image to
use for your profile picture.
Advertising
If you plan to spend a bit of money
advertising your Facebook page, fill in
the information on this section.
5. Theme and brand your
page
Profile Picture
180 pixels wide and 180 pixels tall
Cover Photo
851 pixels wide and 315 pixels tall
Other Info
Location Phone Number and Opening Hours
6. Theme and brand your
page
Header section after cover photo and profile picture.
7. Theme and brand your
page
Basic Information
• Custom Username
• Change Category
• Address
• Price Range
• Parking Details
• Phone Number
• Email Address
12. Apps and extra
functionality
Involver Apps
Coupons
http://apps.facebook.com/involver_hoplvaex/
Twitter
http://apps.facebook.com/involver_mohfpfdp/
RSS
http://apps.facebook.com/involver_tdvjasdb/
Flickr
http://apps.facebook.com/involver_caehhxyv/
Youtube
http://apps.facebook.com/involver_appjgeph/
13. Apps and extra
functionality
Events Calendar
http://facebook.com/pages/Events-
Calendar/320559604633852
Events Calendar allows you to create
and maintain a list of events displayed
in a monthly calendar format on your
page tab or as a standalone Facebook
application. It is designed for Facebook
Pages which need to show their fans a
list of upcoming events.
Includes support for single-day, multi-
day, repeating and multi-date events.
Colour-code events, show Google Maps
of the event location, link to
organizers, allow visitors to share
14. Apps and extra
functionality
Forums for Pages
http://www.facebook.com/ForumForPages
Forum for pages allows owners of Facebook pages to add a
Discussion Board to their pages.
17. Apps and extra
functionality
Other Notable Page Apps
http://www.facebook.com/appcenter
• Instagram
• Pinterest
• Bigcommerce
• Soundcloud
• Bandpage
18. Apps and extra
functionality
Social plugins and badges
http://developers.facebook.com/docs/plugins/
• Like Button
• Comments
• Activity Feed
• Recommendations Bar
• Facepile
19. e-CBD Workshop:
Questions?
Questions?
Further information about Facebook: http://www.facebook.com/help/
Editor's Notes
Luke has explained about Social Media and how important it could be for your business.With Facebook being one of the leaders in social media, I will explain how to setup, theme, build a following, manage and add extra functionality to your Business Page.
What you will have to do is visit the link above, then you will be able to create a Facebook page for your business.You have two options for setting up your Facebook page initially, you will either want to setup the Facebook page under your own personal account and then add the other people in your company as administrators later or setup by creating a business account.In order to create the page under a business account instead of from your personal account you will need to make sure you log out of your personal account.If you do decide to create it under your personal account or get someone else to set it up under their personal account and you don’t set up any other administrators and that person leaved the business then you will lose control of the page if they don’t gibe you access.The next step is to choose the classification of your business. Choose the most appropriate and then you will ne given an option to chose the category as well. If your business isn’t listed just chose close enough.Lastly if you setup the account under a business account an email you will need to have access to that email account in order to activate the page via a confirm link,
These are the basic steps for initially setting up your Facebook page. Fill in your business description in step one, also place your website address in the box provided.Upload a profile picture which will be the image at the top left of your Facebook profile, This should most of the time be your logo.The last required step is the advertising. Facebook will allow you to advertise your page if you wish, so if you plan on this I recommend you fill in this information here.
Once the page is loaded and setup you will want to go about placing a profile picture, cover picture and filling in the basic information.The profile picture will need to be at least 180px wide and 180px tall, if you upload an image bigger it will let you resize and position it to fit.You will also want to install a cover photo which needs to be 851 pixels wide and 315 pixels tall this will also let you adjust it if you upload an image that is too large.You will also want to fill in the basic information on this page.
Once you have uploaded the cover photo and profile picture it will look something like this.
Now you will want to go to the edit page section and fill in the following information. Custom UsernameChange CategoryAddressPrice RangeParking DetailsPhone NumberEmail Address
Email contacts, you can import a list of email contacts to automatically invite to like your new Facebook page.You can also share the page on your personal profile, and get others to do the same.Invite friends only works if you are managing the account from a personal Facebook account as admin.
The administrator management area allows you to add other administrators so that they can help look after your page. This will allow them to manage posts, change settings and other useful things.
Privacy and Permissions is something that you will want to look over as well.Facebook allows you to: Restrict CountriesAge restrictionsPosting permissionsTagging AbilityBlacklist usersProfanity filter
Facebook has a great system that allows you to add what they call tabs which are basically little bits of functionality to your facebook page. Ill go through a list of great systems that you can use to customise and add functionality to your facebook page.
Like button is great for adding to your website to get people to quickly like your page.Comments can be used on your website as well to feed traffic back to your Facebook page.Activity feed allows you to place a nicely designed box on your site which will show the latest activity from your Facebook back on your website.Recommendations allow people to recommend things about your business to their friends.Facepile shows a collage of faces of the people that have liked your page.
That concludes my explanation on setting up Facebook business pages. If you have any further questions feel free to ask me after.