1. Web design tool : Part I
Print Design vs Web Design - Part 1
One of the costliest mistakes companies make when creating their web sites is hiring graphic designers
who specialise in print design. Many print designers believe that if they can learn HTML, they can easily
transfer their "vision" from the printed page to a web site, thus having a special advantage in designing
for the web.
Print design specialists tend to make one profound mistake: using print layouts and print marketing
strategies to design and market a web site.
The fact is that any successful web design needs far more than a print designer who's learned HTML. It
requires a new paradigm of thinking about design itself -- what we call "Achieving the Web Design
Mind." While there are many examples than can be made with this, here's a summary of how a print
designer and a web design specialist differ in their approaches to putting together a web site.
The Print Design Mind makes the art the priority. Print designers tend to equate a site's worth with how
stylistic it looks or how many special design features it has -- animations, sounds, frames, special plug-
ins, etc. Print designers rely on WYSIWYG programs (like Front Page) to mimic the original print pieces to
the web as closely as possible. Little consideration is given to the hardware and software variations and
limitations of their audience. Visitors, search engines and directories are all expected conform to the
print designer's personal whim. The Print Design Mind thinks, "Look how good I am."
The Web Design Mind makes the content the priority. The artwork compliments the content and directs
the visitor to it, but it does not overwhelm it. Effective web site design is dedicated to getting people the
information they want in a simple way, rather than trying to distract them with cool effects. Web sites
created by the Web Design Mind don't rely on anything extraneous (e.g., special plug-ins) to get the
message across. Everything serves a practical purpose -- to make the visitor work as little as possible in
getting what they want. The Web Design Mind thinks, "Look what good I can do for your customers."
For a print designer to achieve the Web Design Mind, they must UNLEARN many of the things print
design has taught them about how to reach a target audience. We recommend starting off with training
from a professional web designer, or at least hiring a professional web designer to create template
pages for your web site.

2. Because when you get to the heart of it, the web is really not about art. Web site design is about
providing information and making money. All of the artwork on a web site should be geared toward
providing information about a product and/or service, and it should help your site's visitors find the very
information they are searching for as quickly and as easily as possible. The most successful web sites
may not look all that visually stunning for an artist's portfolio, but it is not a web site designer's job to
create a stunning portfolio. It is a web site designer's job to create an effective web site design for your
target audience.
Hiring a web designer to come up with the custom solution that you need can set you back a few
thousand bucks. But you can do the whole thing yourself and make it drag and drop simple for mere
pennies with a tool like Breezy Websites. See http://breezywebsites.com for details!
Web design tool : End of Part I
Preparing For Your Website
You must be at the point where you are ready to get your services or products on the World Wide Web
and in front of all the people. Now the question is “What do I have to do to get started?” Well this
article will provide you with all the information you will need to know. We will go over details describing
the easiest way to collect all the necessary information to begin your transformation of a new website.
So let’s get started, shall we?
What do I need?
So you have a business and want to advertise it or want to advertise your products. You should start at
Google by typing in your business related web design tools. Let’s say that you are a tree service
company located in Atlanta, you would go to google.com and type in tree service Atlanta or Atlanta tree
service and write down the top 5-10 competitors that show up on the first page. Go to their websites
and analyze them. Find out what services they provide, what information they have about their
company and where and how they organized their website navigation. Here are some ideas:

3. • What can I offer that is better than these websites that will attract more clients to
my website?
• Is anything missing in these sites that I can improve on?
• Can I offer services at a cheaper rate?
Dig in and find some improvements which will help you stand out before your competitors once your
website is completed. Now that we have our main competitors down let’s start preparing our content
pages.
Drawing up your content pages
First and foremost you have to have all of the facts about your services and/or each of your products
written down in great detail. First thing that your online visitors want to see is what is it that you do
exactly and information on what products and services you have to offer. Then fix you a drink and sit
down with your laptop, pen and paper would do, and ask yourself these questions:
• What does my company specialize in?
• Why are we better than our competitors?
• What sets our company apart from the rest of the pack?
• What is good about our company?
• Why would I buy a service or product from my own company?
• How dependable we are?
• What can we promise these customers to make them feel comfortable?
Then just start writing down your own answers to these questions and you will notice that as you write
you will start picking up more and more valuable information that you haven’t used before in any of
your marketing pieces. Most people make mistakes by placing information “Our company has been in
business since 1974 and we have been…” on their homepage. Now if you want to buy new shoes for

4. yourself do you really care that the company selling you the shoes has been in business since 1974? Off
course you don’t. You want to see your shoes and you want a good picture of them and an easy way to
get them so that you can start wearing them as soon as possible. You also want to see the price of your
shoes so that you don’t have to dig around and have to call, e-mail, or even visit the store and ask the
sales associate how much the shoes cost.
Putting it all together
Now is the time where you are ready and have your website outlined and know what you want and
need. Now you want to start looking for a good agency that is reliable and that is there to work with you
from start to finish. You can pretty much distinguish a good agency within the first 5 minutes of the
phone conversation. If they start promising you too much and they are trying to sell, all they are trying
to do is take your money. We have all heard the story of “make money with having a website”. Don’t get
me wrong, you will and you can make money with your website. But the agency that does your website
most likely will not be the one that’s bringing those sales in for you. If they are recommending
something to you then they are trying to make you understand the process or any similar item, now this
makes them more dependable since you can sense that they are trying to help you from the start which
means that they will be there when you raise your hand and have a question that needs an answer.
So bottom line is that you shouldn’t try to save a buck at the start, it will cost you much more down the
road. Beware of agencies that are trying to sell you like a dog and skin you down. You are ready to go
and start you research. Best of luck and may your new website bring you lots of new business.
Hiring a web designer to come up with the custom solution that you need can set you back a few
thousand bucks. But you can do the whole thing yourself and make it drag and drop simple for mere
pennies with a tool like Breezy Websites. See http://breezywebsites.com for details!
Web design tool : End of Part II
Post card printing is not just for tourism anymore
What is a flexible way to market or celebrate an occasion that will impress those around you? It may
sound silly, but finding a good post card printing company can be of great help to you in many ways.

5. You can market your business, celebrate an occasion in a custom manner, or even remind business
associates of meetings and upcoming events. Custom post card printing is a service you should certainly
seek out and take advantage of.
If you are a business owner, you know that recognition is one of the most valuable things you can have.
You know that if people know about you and recognize the name they are certainly more likely to use
your business.
This is where custom post card printing comes in. If you can find a good company to print post cards for
you, they make a fantastic and inexpensive marketing tool. Send them out in mass mailings, hand them
out at local events, or post them on public bulletin boards.
The way you get them out is up to you, but they are handy and can be very informative. When having
your customer post card printing done, make sure you have a picture of you or your business, the name,
contact information, and maybe even some sort of coupon to bring in the business. You will find it to be
a valuable tool, and the best part is that custom post card printing is not all that expensive.
A second use for custom post card printing is to help with a celebration. If you are throwing a birthday
party for a friend or relative or putting together an open house for someone’s milestone anniversary,
sending out post cards with the invite can be easy and inexpensive.
Custom post card printing will allow you to put a picture of the birthday person or happy couple on
there along with the information regarding the celebration. All without the envelopes, the stenography,
or any of the other hassles that can come with such events. It isn’t as formal, but the ease of the process
will be appreciated by most.
Third, use your custom post card printing as a way to get out reminders. In this age of emails, we
sometimes forget how effective a nice mailed reminder of an event, conference, or important meeting
can be.

6. If your dentist or doctor sends you post card reminders, why shouldn’t you do the same for your
business associates? Custom post card printing isn’t expensive and it can assure you good attendance.
Postcards are something you can make use of in your business, personal life, or even business
associations. By increasing business, putting together a great party, or making sure there are plenty of
former customers at the conference you will see that custom post card printing can be a huge help to
you in your life.
Hiring a web designer to come up with the custom solution that you need can set you back a few
thousand bucks. But you can do the whole thing yourself and make it drag and drop simple for mere
pennies with a tool like Breezy Websites. See http://breezywebsites.com for details!
Web design tool : End of Part III