Design for the user experience.

CFPB Director’s Financial Analyst Program
Thursday, July 05, 2012
2. Design for you.
3. Mindhacks.
Presentation Edition
Graphic Design

 • Fail
   – Animation
   – Clipart
   – Vertigo inducing
     transitions
   – Comic Sans MS
Graphic Design


 • Win
   – Images
   – Visualizations
   – Whitespace
Narrative Design


  • Fail
    – Way too many
      words when a few
      would have been
      totally necessary
      to convey the
      basic point or this
      bullet.
    – Rambling
Narrative Design

 • Win
   –   Succinct
   –   Articulate
   –   Minimalist
   –   Storytelling
   –   Sequencing
Dave Uejio
 7/3/2012
The Rise of Minimalist Running
• Minimalist running has increased in popularity over the
  past couple of years.
• One of the reasons for this has been the book Born to Run
  by Christopher McDougall.
• Born to Run is about Mexico's Tarahumara Indians who run
  barefoot or in tire-tread sandals.
• In the book Christopher McDougall suggests that
  traditional, modern running shoes may be contributing to
  many running injuries.
• There is no research evidence proving that modern running
  shoes prevent injuries.
• Many modern shoe manufacturers have recently designed
  footwear to mimic the barefoot running experience,
  maintaining optimum flexibility and natural walking while
  also providing a minimum amount of protection.
Pros and Cons of Minimalist
               Running
Pros
   • Advocates of minimalist running say that it results
     in a more natural foot strike, and thus fewer
     injuries.
   • Running on your forefoot is more efficient and may
     make you faster.
   • Runners get a more natural running experience.
Cons
   • Need to learn how to run properly in order to
     prevent injuries.
   • May result in different injuries.
Minimalist Running
      Dave Uejio
      07.05.12
Minimalist Running
• Increasing popularity over the last
  couple years
• Born to Run by Christopher McDougall

   – About Mexico's Tarahumara Indians
     who run barefoot or in tire-tread
     sandals
   – Suggests modern running shoes
     may be contributing to many
     running injuries

• Many modern shoe manufacturers are
  now designing footwear to mimic the
  barefoot running experience
Pros and Cons
Pros
  •    More natural foot strike
  •    Increased efficiency
  •    Increased speed
  •    More natural running
       experience
Cons
  • Requires different            “I can’t prove this, but I believe when
    technique                      my runners train barefoot, they run
                                     faster and suffer fewer injuries.”
  • Potential for different
    injuries                      - Vin Lananna, Director of Track and
                                   Field for the University of Oregon &
                                  seven-time NCAA Coach of the Year

Presentation design for the user experience

  • 1.
    Design for theuser experience. CFPB Director’s Financial Analyst Program Thursday, July 05, 2012
  • 3.
  • 4.
  • 5.
  • 6.
    Graphic Design •Fail – Animation – Clipart – Vertigo inducing transitions – Comic Sans MS
  • 7.
    Graphic Design •Win – Images – Visualizations – Whitespace
  • 8.
    Narrative Design • Fail – Way too many words when a few would have been totally necessary to convey the basic point or this bullet. – Rambling
  • 9.
    Narrative Design •Win – Succinct – Articulate – Minimalist – Storytelling – Sequencing
  • 10.
  • 11.
    The Rise ofMinimalist Running • Minimalist running has increased in popularity over the past couple of years. • One of the reasons for this has been the book Born to Run by Christopher McDougall. • Born to Run is about Mexico's Tarahumara Indians who run barefoot or in tire-tread sandals. • In the book Christopher McDougall suggests that traditional, modern running shoes may be contributing to many running injuries. • There is no research evidence proving that modern running shoes prevent injuries. • Many modern shoe manufacturers have recently designed footwear to mimic the barefoot running experience, maintaining optimum flexibility and natural walking while also providing a minimum amount of protection.
  • 12.
    Pros and Consof Minimalist Running Pros • Advocates of minimalist running say that it results in a more natural foot strike, and thus fewer injuries. • Running on your forefoot is more efficient and may make you faster. • Runners get a more natural running experience. Cons • Need to learn how to run properly in order to prevent injuries. • May result in different injuries.
  • 13.
    Minimalist Running Dave Uejio 07.05.12
  • 14.
    Minimalist Running • Increasingpopularity over the last couple years • Born to Run by Christopher McDougall – About Mexico's Tarahumara Indians who run barefoot or in tire-tread sandals – Suggests modern running shoes may be contributing to many running injuries • Many modern shoe manufacturers are now designing footwear to mimic the barefoot running experience
  • 15.
    Pros and Cons Pros • More natural foot strike • Increased efficiency • Increased speed • More natural running experience Cons • Requires different “I can’t prove this, but I believe when technique my runners train barefoot, they run faster and suffer fewer injuries.” • Potential for different injuries - Vin Lananna, Director of Track and Field for the University of Oregon & seven-time NCAA Coach of the Year