A look at how mobile applications are disrupting real world products and a peek into location based services.

1. PH0N3D
VANISHING INTO THIN AIR
DRÉ LABRE
CREATIVE DIRECTOR TRIBAL DDB
FEB 10 ’09

2. PHONE 0WN3D
A device that is used to Geek slang derived from
transmit and receive sound the word own, that implies
(most commonly speech). domination of a rival.

3. CELL PHONES

4. SMART PHONES

5. APPLICATION DEVICES

6. DON’T BE AFRAID

7. A CAUTIONARY TALE

10. $30 $0 - $10
vs.

11. USEFUL vs.
STUFF

12. $200 - $300 $0 - $10
vs.

13. $30 per game $0 - $10 per game
vs.

14. $30 $1
vs.

15. $500 ?
vs.

16. $30 $0
vs.

17. $2 - $10 $0
vs.

18. NOT SO
USEFUL vs.
STUFF

19. $1 $0
vs.

20. $5 $1
vs.

21. 221 calories 0 calories
vs.

22. BRANDS vs.

23. »

24. »

25. »

26. »

27. »

28. »

29. CONSIDER THIS

31. REMEMBER
IT’S A PHONE FIRST

32. IT’S ALSO A
GATEWAY GADGET

33. THREE TRENDS TO
WATCH IN 2009
•LOCATION
•LOCATION
•LOCATION

34. PULL AUTOMATION
PHYSICAL DATA BLURRED WITH
YOUR VIRTUAL IDENTITY AND
INFORMATION

35. +
CURRENT TWITTER
LOCATION ACTIVITY
=
WHAT PEOPLE AROUND YOU
ARE SAYING RIGHT NOW

36. PUSH AUTOMATION
INFORMATION FINDS YOU DEPENDING
ON WHERE YOU ARE WITHOUT
HAVING TO ASK FOR IT

37. +
THINGS CURRENT
TO DO LOCATION
=
REMINDS YOUR TO GET MILK
AS YOU PASS THE GROCERY

38. LAYERING SERVICES
SEARCH RESULTS OR QUERIES LAYERED
WITH ADDITIONAL AND CONTEXTUAL
INFORMATION

39. +
WALKING WEATHER
DIRECTIONS CONDITIONS
=
A LESS RAINY WALK UNDER
A SHELTERED ROUTE

40. WE’RE STILL
SCRATCHING THE
SURFACE

41. IT’S A RACE TO
THE FINISH LINE

42. INVEST IN R&D

43. THANK YOU
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