See how the NJSCPA used social media to stay in touch with members after Superstorm Sandy.

1. Social Media &
Crisis Communications
Friday, December 7, 2012
Rachael Bell
Digital Communications Manager
Don Meyer
Director, Communications &
Marketing

2. It all started with a hashtag
o 20 million tweets
o 800,000 photos tagged “#Sandy” on
Our first Instagram
“social  10 images per second during storm
o Citizen journalists
media
o Government agencies/businesses
disaster”
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS

3. Pre-Storm
o Thursday 10/25 – Monday (am) 10/29
 Cancel Monday and Tuesday events
 Close the office Monday/Tuesday
Timeline o Monday (pm) 10/29
 Storm hits; staff/members lose power within
hours
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS

4. Post-Storm
o Tuesday (am) 10/30
 No power in the office; servers down
 Staff begin contacting each other via text/cell
 Ohio Society offers to host temporary
Timeline webpage to announce event cancellations and
other info
 Post updates on social media
o Tuesday (pm) 10/30
 NJSCPA.org traffic routed to
connect.njscpa.org
 CPE staff begin to make phone calls to
facilities, speakers and attendees
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS

5. Post-Storm
o Wednesday 10/31
 Continue to post updates on Connect and
social media
 Email sent to members via High Road
Timeline  Servers moved to another location
o Thursday 11/1
 NJSCPA.org and Aptify back up and network
files available
 Numerous updates to njscpa.org and social
media; emails to members
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS

6. Post-Storm
o Friday 11/2
 Continued updates on njscpa.org and social
media; emails to members
 Power is restored Friday night
Timeline o Sunday 11/4
 Servers moved back to 425 Eagle Rock
o Monday 11/5
 Office reopens
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS

7. Questions?