propaganda techniques used in advertising

1. Propaganda techniques in the media Whose voice guides your choice? Clipart-Microsoft Office XP 2002

2. How do you decide who is the best candidate… Clipart-Microsoft Office XP 2002

3. or which is the best toothpaste ? Clipart-Microsoft Office XP 2002

4. Looking for facts to back up your choice is an excellent idea, but find out who is presenting those facts. Clipart-Microsoft Office XP 2002

5. Are they facts at all, or is the advertiser using propaganda techniques to persuade you? Clipart-Microsoft Office XP 2002

10. For example: If the whole world uses this VISA card, you must need one too. Bank of the World Visa Card- You can use it from Tennessee to Timbuktu- anywhere you travel in whole wide world !! Sign up today at www.bowvisa.com Clipart-Microsoft Office XP 2002

12. For example: Do we want a mayor who will leave us in debt? Spending grew 100% under Mayor Moneybags! Clipart-Microsoft Office XP 2002

14. For example: If we drink milk we will all be as famous as Milly the model. Milly the Model asks, “Got Milk?” Clipart-Microsoft Office XP 2002

16. For example: If you want to be brighter, you’ll support Bill Brite. Look on the bright side! Vote for Bill Brite ! Clipart-Microsoft Office XP 2002

18. For Example: We want a Jim Smith, a mayor who supports the regular American worker. Vote for Smith Clipart-Microsoft Office XP 2002

20. For example: Joe uses symbols of America to tie his restaurant to American values for Independence Day. Celebrate the American Way this 4 th of July- Eat at Joe’s Joe’s Barbeque Clipart-Microsoft Office XP 2002

22. For example: What feelings are inspired by the words “true love”? If you wear this cologne will someone fall in love with you? True Love Clipart-Microsoft Office XP 2002

24. For example: Does this mean that teachers need medication to keep their cool during the school day ? More teachers recommend Calm-me to help them make it through the day Clipart-Microsoft Office XP 2002

26. For example: If you use Safety Ware it will people from stealing your identity-or will it? Guard against Identity theft Use Safety Ware www.safetyware.com Clipart-Microsoft Office XP 2002

27. How do we make sure that we are making informed choices, instead of allowing others to sway us in our decision-making? Clipart-Microsoft Office XP 2002

29. and, most importantly, WHEN WE LISTEN TO OUR OWN VOICES ! www.scottish.parliament.uk/ educationservice