Three Challenges Publishers Face with the Real-time Web

Publishing on the Real-time Web Bill Flitter CEO/Founder Dlvr.it bflitter@dlvr.it

What is the Real-time Web? Ability to receive information as soon as it is published

The Real-time Web Will Change Publishing Google declared real-time search to be one of the biggest unsolved challenges it faces New York Times creates Times Wire aiming to be a real-time river of news Facebook adds immediate notifications alerting members to friend’s activity

3 Key Challenges For Publishers Speed 1 Expectations 2Audience Fragmentation Birth of 3 New Distributors (you and me)

3 Key Challenges For Publishers 1 Speed Expectations Days Hours Seconds

3 Key Challenges For Publishers 2Audience Fragmentation

3 Key Challenges For Publishers 3 Birth of New Distributors (you and me) One –to-Many Many-to-Many

How will Publishers Adapt? 1 Speed a. b. Dynamic Websites – New York Times Wire Take a Technology Approach to Expectations c. News – Fwix , PuSH Get Help from the Community – Examiner.com 2 Audience a. Think beyond the Website – need to go where the audience wants to read their content. - Apps, iPad, Social Fragmentation Media, Kindle (devices) 3 Birth a. Participate in their online community b. Trust and embrace the community as a news source of New c. Understand the social graph Distributors (you and me)

Causalities of the Real-time Web 1Our Attention 2 Quality of Content 3 Finding Relevant Info

Thank You Bill Flitter CEO/Founder Dlvr.it bflitter@dlvr.it

Three Challenges Publishers Face with the Real-time Web

by Dlvr.it on Feb 01, 2010

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